SXSW In Review: Creating Content for a Multi-Platform Universe
As a first timer at SxSW I wasn’t too sure what to expect when I arrived in Austin. Surprisingly enough, I found a lot of very well-respected innovators in both the digital media and tech industries addressing the same concerns many brands and media companies are experiencing today.
At most panels I attended and conversations I had with peers, it seemed as if multi-platform content distribution was the overarching topic of discussion; More specifically, Snapchat was on everyone’s mind. The fact that there is a platform out there that is delivering 8 billion video views a day and is almost exclusively reaching generation z and y is game-changing for the digital media industry.Read More
Too Much Of A Good Thing? My March Video Content Assessment
Television, video, film, content – whatever you want to call it – has become a major part of our cultural foundation. “We’re living in a golden age of content and technology. On demand, across screens, and interactive. So cool. Smiley face emoji”
Unfortunately I can’t quote anyone famous, like Malcolm Gladwell (@Gladwell), with that but it’s a statement I find hard to refute as I take a look at 2016.
16 months ago, a survey revealed that more than 3/4 of U.S. TV homes utilize a DVR, use video on demand, or subscribe to Netflix. I, like the people in this survey, use all of the above (and then some) to access my favorite content. And while we may be living in a “golden age” where the diversity of stories being told continues to broaden, I’m starting to believe that having all this new content is not as great as it seems.
Let me explain, using a personal story…Read More
Financial Content (w/ Farnoosh Torabi): The Strategic Marketer Episode #3
On the third installment of The Strategic Marketer, our interview series featuring financial services expert and best-selling author Farnoosh Torabi, we tackle the topic of financial content and the importance of reaching consumers with information they need about managing money. What are the best ways to get their attention? Contently recently released a free e-book on the […]Read More
Old Meets New: Big Media Companies Invest In YouTube MCNs
Bloomberg Businessweek calls it the “YouTube land grab,” while the Social Media Times refers to it as a “buying frenzy.” Big brands rooted in old media are investing in multi-channel networks (MCNs) on YouTube at an increasingly rapid rate. Most recently, “Otter Media, a joint venture between the Chernin Group and AT&T, said it had bought […]Read More
Magnet Media & Vidyard Present: ‘Using Video At Every Step Of The Customer Journey’ Webinar 9/25
You’ve likely heard about and understand the power that video has in building a brand’s credibility, demonstrating expertise, and educating audiences. It’s not lost on you — your brand needs video. The remaining challenge is to create the right videos for your audience. Ones that engage them with the right messages at the right times, in order to […]Read More
NY Tech Council’s ‘How Online Marketplaces And Social Commerce Are Shaping Everyday Transactions’ @ Magnet
Join the New York Technology Council here at Magnet HQ on Thursday, September 11th at 6:30pm for its event focusing on the rise of Bitcoin, online marketplaces, and social commerce. The Council summarizes the event as follows: “The early days of e-commerce began with individual merchants utilizing the Internet as a secondary channel to offer their goods and […]Read More
Events This Week: Disruptive Technologists, Mobile Video & Vine (Here @ Magnet), And More!
We’d love to see you here at Magnet HQ on Wednesday night as VideoInk and Big Screen Little Screen host a discussion on Mobile Video and Vine. It’s an area of interest for us — and likely is for you, too — so come by and hear the experts talk it out while you enjoy some drinks […]Read More
Events This Week: NY Video August Social, Tech Breakfast, Math Of Online Dating, & More!
It’s Monday. Your week needs a kickstart. Here’s an idea: check out some of NYC’s best tech, digital and marketing events. The NY Video August Social takes place at AOL HQ on Thursday. Or go get your AM grub on at the NYC Tech Breakfast, network at a Film/Social Media/Marketing Mixer, and/or attend a sure-to-be-interesting discussion in Brooklyn about […]Read More
Tip Sheet: Engage Your Social Audience With Vine Video
Vines are bite-sized, looping, full-of-energy social videos that connect with audiences because of their uniqueness and flair. By mastering and deploying compelling Vine videos, your brand can engage with an on-the-go audience in real time, and your presence on that growing social network will go a long way in showcasing your brand’s creativity and personality […]Read More
YouTube Around The World: Where Do Views Come From? (Infographic)
These stats might surprise you: 80% of YouTube traffic comes from viewers outside the United States, and 60% of viewers live in countries where English isn’t the primary language. This infographic from YTD explains where in the world all these views are coming from. The most avid YouTubers are in Saudi Arabia, where there are an average of […]Read More