Strategy

  • #BehindTheScreens at Magnet Media: A Front Seat with SeatGeek

      Switching the View to Our Behind-the-Scenes Crew   I’m Hunter, an Associate Producer here at Magnet Media, most recently working with our client, SeatGeek. This project was a great new opportunity for us to dive into producing content specifically for broadcast and opened new challenges as you take a digital-focused production flow and adapt […]

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  • Marketing Leaders Reveal at SxSW the Key Strategies to Tell a Brand Story that Cuts Through The Clutter During The Big Game

    Austin’s SXSW festival is just days away, and while many badge-holders are scrolling through list of bands playing pop-up shows in downtown bars and companies throwing lavish “activation” parties, marketers are signing up by the hundreds for a different kind of performance: “The State of the Story: How Carbon Won ‘The Big Game’.”

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  • Hatchimals: How The Toy Craze of the Year Could Be the Strategic RoadMap that Every Innovative Marketer Should Steal

    If you haven’t heard of Hatchimals, they stunned the toy industry (and traumatized the world of parents) by emerging as the ‘must-have’ toy of the season. And the secret to their success was in a new approach to digital strategy that’s within reach of every marketer.

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  • My Experience at AirBnb Open 2016

    This is the stage where Airbnb changed the future of travel forever.

    The day of the event was exhilarating. Thousands of attendees poured into the auditorium, buzzing with anticipation. They settled into their seats, the crew gave the all-clear, and CEO Brian Chesky nodded, signaling that he was ready to deliver his long anticipated announcement…

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  • Content Chaos: Navigating the Path to Engagement [Interview with Andy Seibert]

    Each year, The Content Council produces an event geared toward C-level executives that focuses on the latest trends, content strategies, research, case studies, and more. This year’s conference is to be held right here in New York City, from March 22-24 at the Gansevoort. Our CEO Megan Cunningham will moderate a panel during Monday’s packed schedule (see the full […]

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  • Magnet Media’s Newest Director Of Business Development: A Q&A With Carolyn Strand

    Meet Magnet Media’s newest Director of Business Development, Carolyn Strand, comes to us from a role as VP of Content Marketing at McMURRY/TMG. She’ll work with our SVP of Business Development Danielle Dardashti, and our other Business Development Director Rachel Steinberg, to help lead our growing BD team in meeting the expanding video-centric marketing needs of current and future clients.

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  • Case Study: Live-Action Video Production For Microsoft’s Power BI

    Recently, we did some work for Microsoft’s Power BI for Excel data visualization software, which is built into its larger Office 365 offering. Microsoft needed to get the word out about the software, explaining what it can do to make the lives of data scientists and professionals easier. Resulting from a strategic research phase, Magnet developed a suite of […]

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  • Magnet Media’s New Director Of Business Development, Rachel Steinberg

    Rachel Steinberg joins our team as Director of Business Development, and we’re really excited about it! From West Philadelphia, born and raised (had to say it), she moved to New York City to attend college at NYU in 2003 and has been in the city ever since. Most recently, she was Business Development Manager at Meredith, […]

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  • We’re Hiring: Director of Business Development (NYC)

    The Director of Business Development will play a leadership role in defining and executing Magnet’s growth strategy through effective business development and management. Responsibilities Serve as a “player and a coach” – be an individual revenue contributor and lead a business development team Work with team in developing strategic plans for sales territories, key accounts, and categories […]

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  • NEW VIDEO: Content Marketing Solutions from Magnet Media :: Think, Make, Reach

    We’re excited to share our brand new Content Marketing Solutions video with you, which explains our service offerings and projects in a short and illustrative way. As can be common with marketers, we realized that while we offer and emphasize the importance of videos to explain service offerings and showcase work/company culture, we hadn’t yet […]

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