My Experience at AirBnb Open 2016
This is the stage where Airbnb changed the future of travel forever.
The day of the event was exhilarating. Thousands of attendees poured into the auditorium, buzzing with anticipation. They settled into their seats, the crew gave the all-clear, and CEO Brian Chesky nodded, signaling that he was ready to deliver his long anticipated announcement…Read More
What Does It Feel Like to Rule the Seven Kingdoms?
The Game of Thrones TV phenomenon is not only gluing fans to their couches on Sunday nights, but is also creating a powerful online buzz. Between the large TV audiences, social media buzz, and passionate fans, Magnet Media saw a huge opportunity for Google Fiber TV.Read More
Too Much Of A Good Thing? My March Video Content Assessment
Television, video, film, content – whatever you want to call it – has become a major part of our cultural foundation. “We’re living in a golden age of content and technology. On demand, across screens, and interactive. So cool. Smiley face emoji”
Unfortunately I can’t quote anyone famous, like Malcolm Gladwell (@Gladwell), with that but it’s a statement I find hard to refute as I take a look at 2016.
16 months ago, a survey revealed that more than 3/4 of U.S. TV homes utilize a DVR, use video on demand, or subscribe to Netflix. I, like the people in this survey, use all of the above (and then some) to access my favorite content. And while we may be living in a “golden age” where the diversity of stories being told continues to broaden, I’m starting to believe that having all this new content is not as great as it seems.
Let me explain, using a personal story…Read More
Adobe Youth Voices Awards: Last Week To Vote!
A group of friends started a club to teach digital literacy to underprivileged students at their school in India. A young woman made a documentary about the challenges that Morgan, a non-binary transgender high school student, faces on a daily basis. Students in London organized an event to raise awareness about food waste — serving guests snacks rejected by […]Read More
Creating a Brand Character: Can it Make a Difference?
Readers, viewers, gamers — anyone entrenched in a story big or small inherently seeks an emotional connection with its characters. It’s what makes it possible to stay up all night binge-watching your new favorite show, to feel tears well during an inspiring commercial, or to read that same amazing novel three times over. Successful content marketers know this character-driven […]Read More
Events This Week: How to Start a Business, Tech Breakfast, & Happy Thanksgiving!
Though it’s a short week, there are still some worthwhile tech, digital, and marketing events to check out in the NYC area before our collective focus rightfully shifts from work to holiday food, family, and friends. See those below and Happy Thanksgiving! MONDAY How to Start a Business in NYC Monday, Nov 24 (06:30 PM) @ Pearl Studios […]Read More
Magnet Media’s Newest Director Of Business Development: A Q&A With Carolyn Strand
Meet Magnet Media’s newest Director of Business Development, Carolyn Strand, comes to us from a role as VP of Content Marketing at McMURRY/TMG. She’ll work with our SVP of Business Development Danielle Dardashti, and our other Business Development Director Rachel Steinberg, to help lead our growing BD team in meeting the expanding video-centric marketing needs of current and future clients.Read More
Infographic: The Modern Marketer – Part Artist, Part Scientist
Leading up to our NewCo NY content session tomorrow afternoon, the hot topic around the office is how data and analytics can and should inform the creative storytelling process. This goes hand-in-hand with the infographic below, which breaks down the modern marketer, detailing how he or she needs to be part artist, part scientist in […]Read More
NY Tech Council’s ‘How Online Marketplaces And Social Commerce Are Shaping Everyday Transactions’ @ Magnet
Join the New York Technology Council here at Magnet HQ on Thursday, September 11th at 6:30pm for its event focusing on the rise of Bitcoin, online marketplaces, and social commerce. The Council summarizes the event as follows: “The early days of e-commerce began with individual merchants utilizing the Internet as a secondary channel to offer their goods and […]Read More
Events This Week: Disruptive Technologists, Mobile Video & Vine (Here @ Magnet), And More!
We’d love to see you here at Magnet HQ on Wednesday night as VideoInk and Big Screen Little Screen host a discussion on Mobile Video and Vine. It’s an area of interest for us — and likely is for you, too — so come by and hear the experts talk it out while you enjoy some drinks […]Read More