Video Production

  • Interactive Videos: Choose Your Own Engagement Rate

    You already know you need video. You’ve likely committed a significant amount of your marketing budget to creating a steady stream of content and optimizing your YouTube channel in an effort to increase organic viewership. But here’s an important question to ask. Let’s say you’re getting decent impressions and views. How do you know if […]

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  • Creating a Brand Character: Can it Make a Difference?

    Readers, viewers, gamers — anyone entrenched in a story big or small inherently seeks an emotional connection with its characters. It’s what makes it possible to stay up all night binge-watching your new favorite show, to feel tears well during an inspiring commercial, or to read that same amazing novel three times over. Successful content marketers know this character-driven […]

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  • In the Magnet Media Production Studio: What’s Been Happening Lately?

    Science labs for puppets, holiday sing-a-longs, branded beer Vines — it’s been a busy year in our in-office studio. We moved to our current location nearly two years ago now. Time’s passed quickly and has been filled with a variety of video projects we’re proud of — many of which were shot right here in studio. Within the past […]

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  • What We’ve Been Up To Lately: Check Out Our New Capabilities Reel

    It was time for a refresher, so our talented editors put together a new reel of our recent work. We’re happy with how it turned out and want to share it with you. Please take a look, and if you want to learn more about any of our services, see here — and never hesitate to reach out through the […]

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  • Case Study: Live-Action Video Production For Microsoft’s Power BI

    Recently, we did some work for Microsoft’s Power BI for Excel data visualization software, which is built into its larger Office 365 offering. Microsoft needed to get the word out about the software, explaining what it can do to make the lives of data scientists and professionals easier. Resulting from a strategic research phase, Magnet developed a suite of […]

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  • Budweiser Super Bowl Vine Video Production – Magnet Media Case Study

    Vayner Media‘s mobile-first marketing and production agency Grapestory called on Magnet to produce a broadcast-quality Vine video for its client, Budweiser, which was to be featured multiple times during the live Super Bowl 2014 broadcast. And it needed to happen fast! The deadline was under 48 hours in total. Budweiser already had a Vine like this one online […]

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  • Magnet-Produced IE10: “Do You Know This Guy?” Video Back in the News

    Back in 2012, Magnet produced the successful Internet Explorer 10 “Do you know this guy?” video, which has nearly 3 million YouTube views to date. This week, the video found its way back in the news, embedded in an article on The Verge about the death of Internet Explore 6, titled “The Most Hated Browser […]

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  • NEW VIDEO: Content Marketing Solutions from Magnet Media :: Think, Make, Reach

    We’re excited to share our brand new Content Marketing Solutions video with you, which explains our service offerings and projects in a short and illustrative way. As can be common with marketers, we realized that while we offer and emphasize the importance of videos to explain service offerings and showcase work/company culture, we hadn’t yet […]

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  • Case Study: Events-Based Video Production for Advertising Week, NYTVF, and PivotCon

    Three market-leading events serving the media and technology industries in NYC — Advertising Week, New York Television Festival, and Pivot Conference — were looking to capture video to share the spirit and energy of each of their large-scale events. As an official sponsor of all three in 2013, Magnet Media provided video production services for each. For […]

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  • Startup Video Production: Resolute Ventures Case Study

    Resolute Ventures is a lead investor for seed-stage companies, founded by experienced venture capitalist Michael Hirshland with the mission to build a community of startup companies (called Resolute Founders) who “share a certain entrepreneurial spirit and energy; are driven by a need to work on things that matter; are unafraid to dream big,” according to […]

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