Creating a Brand Character: Can it Make a Difference?
Readers, viewers, gamers — anyone entrenched in a story big or small inherently seeks an emotional connection with its characters. It’s what makes it possible to stay up all night binge-watching your new favorite show, to feel tears well during an inspiring commercial, or to read that same amazing novel three times over. Successful content marketers know this character-driven […]Read More
Video Series: #GoodThings Holiday Special With Martha Stewart
We launched an exciting project this week — deployment of one video per day from November 10th through Christmas Eve for the Martha Stewart website and YouTube channel. Each holiday-themed video shows Martha in her element, providing quick, insider tips and tricks for the creation of inventive (but accomplishable) seasonal foods, drinks, and crafts. Check […]Read More
Case Study: Live-Action Video Production For Microsoft’s Power BI
Recently, we did some work for Microsoft’s Power BI for Excel data visualization software, which is built into its larger Office 365 offering. Microsoft needed to get the word out about the software, explaining what it can do to make the lives of data scientists and professionals easier. Resulting from a strategic research phase, Magnet developed a suite of […]Read More
PBS Digital Studios and Magnet Media Originals Launch Two Original Web Series at NYC Event
Last night, PBS Digital Studios and our Originals division held an official launch party to unveil two new original video series: Food Buzz and Bongo Bongo. Both new series are geared toward PBS Digital Studios’ growing online audience of smart millennials who want content that’s both entertaining and educational. The two will be added to the […]Read More