SXSW In Review: Creating Content for a Multi-Platform Universe
As a first timer at SxSW I wasn’t too sure what to expect when I arrived in Austin. Surprisingly enough, I found a lot of very well-respected innovators in both the digital media and tech industries addressing the same concerns many brands and media companies are experiencing today.
At most panels I attended and conversations I had with peers, it seemed as if multi-platform content distribution was the overarching topic of discussion; More specifically, Snapchat was on everyone’s mind. The fact that there is a platform out there that is delivering 8 billion video views a day and is almost exclusively reaching generation z and y is game-changing for the digital media industry.Read More
The Best of Brand Storytelling: Using Video To Connect With Your Audience
We had the pleasure of hosting an event here in the office last week. Called The Best of Brand Storytelling, it focused on two recurring, influential trends going on in the video industry right now. Two panels of knowledgeable speakers discussed each topic alongside our CEO Megan Cunningham. The first panel was on Corporate Social Responsibility efforts […]Read More
VidCon 2015: Top 10 Online Video Influencer Trends
VidCon began just 5 years ago and hosted a respectable but small crowd of 1,400 attendees. By the time the Anaheim Convention Center opened its doors for this year’s conference, that total had grown to 18,000 attendees, many of them enthusiastic fans of the headlining online video creators. The conference is, in large part, designed for these fans, to provide them […]Read More
#DearMe: The Women of Magnet Media Celebrate International Women’s Day [VIDEO]
International Women’s Day is coming up on Sunday, and is dual part call-to-action and celebration. By definition, it’s “a global day celebrating the economic, political and social achievements of women past, present and future.” That future part is key, because it’s a day of looking back, but also one of thinking ahead and moving forward. This […]Read More
Creating a Brand Character: Can it Make a Difference?
Readers, viewers, gamers — anyone entrenched in a story big or small inherently seeks an emotional connection with its characters. It’s what makes it possible to stay up all night binge-watching your new favorite show, to feel tears well during an inspiring commercial, or to read that same amazing novel three times over. Successful content marketers know this character-driven […]Read More
Fresh Competition: Jason Kilar Launching Online Video Service, Vessel
Jason Kilar, former Hulu CEO, is up to something new and potentially huge. His latest venture is Vessel, an online video service that’s now open as an invite-only beta, but could be open to the public at large as early as March. Depending on your point of view, Kilar could be trying to compete with YouTube’s dominance […]Read More
In the Magnet Media Production Studio: What’s Been Happening Lately?
Science labs for puppets, holiday sing-a-longs, branded beer Vines — it’s been a busy year in our in-office studio. We moved to our current location nearly two years ago now. Time’s passed quickly and has been filled with a variety of video projects we’re proud of — many of which were shot right here in studio. Within the past […]Read More
#GoodThings With Martha Stewart (New Episodes Until Christmas!)
Don’t forget to check Martha Stewart’s site and YouTube channel today and in the days leading up to Christmas for last-second tips and tricks that will help take your holiday hosting to the next level. On the latest episode of #GoodThings, Martha shares how to make Hazelnut Chocolate Cups (yum). Check out the full playlist below — and […]Read More
#GoodThings Video Series With Martha Stewart (Bloody Marys, Chestnuts, Irish Oatmeal Biscuits!)
It started on November 10th and will go through Christmas Eve, with a new Magnet-made video on Martha Stewart’s website and YouTube channel every weekday featuring Ms. Stewart creating holiday-themed crafts, foods, and/or drinks. It’s a really fun series that we’re excited about — in large part because each episode teaches us how to make something awesome. […]Read More
Video Series: #GoodThings Holiday Special With Martha Stewart
We launched an exciting project this week — deployment of one video per day from November 10th through Christmas Eve for the Martha Stewart website and YouTube channel. Each holiday-themed video shows Martha in her element, providing quick, insider tips and tricks for the creation of inventive (but accomplishable) seasonal foods, drinks, and crafts. Check […]Read More