Celebrating our status and diversity: We are officially WBENC certified!
We are thrilled to share that Magnet Media has successfully met WBENC’s standards as a certified Women’s Business Enterprise (WBE)!
WBENC is a leading advocate for women business owners and entrepreneurs, and its world-class certification is accepted by more than 1,000 corporations representing America’s most prestigious brands, in addition to many states, cities and other entities. WBENC Certification validates that the business is at least 51% owned, controlled, operated, and managed by a woman or women.Read More
Making The Case: Why Emotional Storytelling in B2B Marketing is Fundamental For Success
We often refer to and define businesses as ‘B2B’ or ‘B2C’. While these terms help us to differentiate between respective product and services offerings, they have also siloed marketers’ approaches to communicate with consumers. B2C brands tend to be more willing to be playful and provocative in their communication, while B2B marketers often find it difficult to strike a balance between being informative, innovative, and all the while inspiring. The truth is, regardless of the category a business falls under, their target audiences all share a collective, fundamental truth: they’re all human.Read More