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When done carefully and thoughtfully, animated video can be used as a marketing tool to explain, simplify, and beautify some complex (and perhaps otherwise dry) ideas and concepts.

Sometimes those come in the form of the explainer video. These are short, often animated explanations of a brand’s overall set of goals and/or its mission. According to an article on Unbounce (about the potential rich value of the explainer video), because of shortened attention spans online, it’s good for brands to be forced to compress their product offerings “into 60 to 120 seconds and 150 to 300 words. This exercise requires businesses to find the best way to clearly and quickly convey the benefit of their product or service. Video scripts limit the number of words, requiring more to be said with less text.”

We’ve created some of these videos for clients. Tech companies Socialcast and Ooyala both needed ways to talk about their branded concepts and offerings in easy-to-understand terms, with captivating visuals to accompany.

SOCIALCAST

OOYALA

Other companies use animation to specifically explain one its products. Redapt came to Magnet with a goal of explaining its private cloud computing services. The challenge was that it needed to be easy to understand, but also not so simplistic as to bore its client base of tech-saavy consumers.

REDAPT

It was a similar story for CommVault’s Simpana software, which is an enterprise data and information management software. The company wanted a stylish and comprehensive video inspired by the opening credits from Steven Spielberg’s film Catch Me if You Can. They wanted to capture a similar, approachable and vintage feel that would communicate the sprit of the software.

COMMVAULT SIMPANA

Most recently, we worked with TIAA-CREF Financial Solutions to launch a microsite geared towards Millennials just setting foot into the oftentimes confusing world of personal finances. We created a variety of animated videos to entertainingly explain concepts like the benefit of financial advisors, budgeting, and more. See an example below and visit the site for more:

TIAA-CREF


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Any thoughts on animated marketing videos? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

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To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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EmilyWilsonEmily Wilson is a writer and editor from Long Beach, California. She earned a B.A. in English at Chapman University and an M.A. in online journalism at the University of Southern California. She’s done writing and/or digital marketing for The Port of Long Beach, Entertainment Technology Center, Anthem Magazine, Instituto Fazer Acontecer, and others. She now works as Managing Editor of Content at Magnet Media and eats an awful lot of NYC pizza.