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Three market-leading events serving the media and technology industries in NYC — Advertising Week, New York Television Festival, and Pivot Conference — were looking to capture video to share the spirit and energy of each of their large-scale events. As an official sponsor of all three in 2013, Magnet Media provided video production services for each.

For Pivot, Magnet created a teaser video, shot in our in-house NYC studio, featuring some of the conference’s leading speakers, including Brian Solis, Douglas Rushkoff, and others, in order to generate interest and buzz leading up to the conference. This teaser video was also used as the kickoff  to the conference, shown in front of the live audience the morning of the event.

Additionally, Magnet captured on-site interviews and “sizzle” footage summarizing PivotCon.

Similarly, the Magnet team partnered with Advertising Week and New York Television Festival to create engaging sizzles that captured and deployed the essence of each NYC event. See here for the full case study, including three more videos! 

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Any thoughts on on this case study? What do you think of these events-based videos? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

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To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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EmilyWilsonEmily Wilson is a writer and editor from Long Beach, California. She earned a B.A. in English at Chapman University and an M.A. in online journalism at the University of Southern California. She’s done writing and/or digital marketing for The Port of Long Beach, Entertainment Technology Center, Anthem Magazine, Instituto Fazer Acontecer, and others. She now works as Managing Editor of Content at Magnet Media and eats an awful lot of NYC pizza.