Recently, we did some work for Microsoft’s Power BI for Excel data visualization software, which is built into its larger Office 365 offering. Microsoft needed to get the word out about the software, explaining what it can do to make the lives of data scientists and professionals easier.
Resulting from a strategic research phase, Magnet developed a suite of content recommendations for Microsoft, focused largely on video. The team analyzed Power BI’s target audience, including its collective business-related challenges and needs, which led to the creation of an integrated campaign with the branded concept “Express Your Cells” — a light-hearted look at the cell itself, the smallest unit of data. The campaign’s bulk is comprised of a three-part video series of interconnected videos showcasing how Power BI efficiently and beautifully meets the needs of data professionals.
These three videos live on Microsoft’s Power BI website and on the Microsoft Server and Cloud YouTube channel, where they continue to creatively explain the software to customers on a recurring basis. See the full case study here and watch the first video of the three-part series below:
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