Rising Tide Capital

Rising Tide Capital is a non-profit organization investing in women, minorities, immigrants, and others trying to start small businesses. It came to Magnet with a need for video on its website and YouTube channel — a need to compellingly explain its mission and to tell the ongoing story of its support of entrepreneurial endeavors. And importantly, it needed all of this to be cost effective.

Our team worked with Rising Tide to come up with a plan: at a viable price for a non-profit, using a mixture of  interviews with customers and founders, and pulling from event footage too, it created five videos that share the organization’s mission, highlight a yearly fundraising event and tell the stories of three customers/entrepreneurs who’ve created successful and flourishing small businesses thanks to Rising Tide’s investments.

“There is no substitute for really high quality visual storytelling. Our communications team here at RTC have done our little quick videos in-house, but none of them have been as successful at telling the story of Rising Tide Capital and its entrepreneurs as the ones produced by Magnet Media,” said Esther Fraser, Director of Communications at Rising Tide Capital.

Watch a couple of the videos below and check out the rest on the official case study.

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To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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EmilyEmily Wilson is a writer, editor, and photographer from Long Beach, California. She earned a B.A. in English at Chapman University, afterwards working for The Port of Long Beach as a Communications Specialist before taking time off to travel South America. Then it was back to school for an M.A. in online journalism from the University of Southern California, where she also worked as a technology writer for the Entertainment Technology Center at USC. She has since packed up her car, moved to Brooklyn, and now works as Managing Editor at Magnet Media. She’s enjoying NYC pizza a little too much.