We are thrilled to share that Magnet Media has successfully met WBENC’s standards as a certified Women’s Business Enterprise (WBE)!
WBENC is a leading advocate for women business owners and entrepreneurs, and its world-class certification is accepted by more than 1,000 corporations representing America’s most prestigious brands, in addition to many states, cities and other entities. WBENC Certification validates that the business is at least 51% owned, controlled, operated, and managed by a woman or women.
Magnet Media was established in 2000 when our founder and CEO Megan Cunningham saw that as both attention and –with it– advertising moved from traditional media to digital channels…the ad formats were less and less effective. Mobile and social only accelerated that trend. Ads were increasingly blocked, skipped, avoided…measured ineffectively, and even sold fraudulently. But what was the alternative? Storytelling. The need for creative and strategic experts to help marketers elevate their campaigns with storytelling led to the company attracting Apple as its first client. Today, our team at Magnet works with global companies who benefit from diversity of voices that we bring to each project.
We’ve been committed to continuously improve and progress (not alongside, but hopefully ahead of) the broader industry in thinking through how we represent the needs of our team, the stories of our community.
To stay abreast of changes and contribute our own learnings, we meet one-on-one with the senior leadership of diverse membership organizations that are focused on closing the gap in representation in our industry, and in leadership positions in business more broadly. Some of these leading organizations include: CHIEF, NYWIFT, WIE Network, TimesUp, The Boardlist, among others.
We also formally mentor two groups that are underrepresented in our industry: female founders, female filmmakers, with a specific focus on women of color. These mentorships have varied over time, as we partner with other organizations to ensure we are inclusive. Currently, we are mentoring partners with Chicken & Egg Films and Rent the Runway’s Project Entrepreneur programs.
“The work of mentoring female directors and female founders started as my ‘give back’ to the creative and startup community,” Megan shared. “But the truth is, I gain more than I give within these relationships. There’s nothing more satisfying than hearing the personal stories of hard working, successful women. It’s truly a privilege to work alongside such gifted and talented people.”
If your business meets the requirements of WBENC, submit your application for the certificate here.