CDO

Digital technologies are constantly transforming the way businesses are run and how companies are structured. The complexities involved in considering digital content strategies, social media, digital marketing, analytics and data usage, mobile, websites, storage, and so on…it can get overwhelming quickly. Not only is it a significant task for newer companies to stay abreast of ever-evolving technologies, but for those companies that have been around for years and grew accustomed to a certain non-digital status quo? Everything has been turned on its head.

CIO.com wrote a detailed, informative post on the topic, summing the situation up as follows: “In today’s world, conventional organizations have to overcome legacy systems and processes in order to facilitate the experience their customers have come to expect. Building and implementing a plan to do this seems to be the common theme and directive of the CDO.”

While still relatively rare, Chief Digital Officers (CDOs) are beginning to pop up in companies across the country and globe, “springing up faster than we can count them,” writes technology research company Gartner, in a blog post. It recently conducted a 2014 CIO Survey, during which it “unearthed about 500 Chief Digital Officers worldwide.” A post on ZDNet also references a Gartner study, pointing out that by 2014, it’s expected that 25% of companies will have a CDO.

“As mobile technology and data analytics completely reshape the business landscape, building a truly digital business DNA is an imperative for survival in today’s competitive app economy. Many companies are seeking CDOs to lead this enterprise-wide transformation,” said Bryan Kirschner, director of the Apigee Institute, as quote in the aforementioned CIO.com post.

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Any thoughts on this emerging position? Does your company have a CDO? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

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EmilyWilsonEmily Wilson is a writer and editor from Long Beach, California. She earned a B.A. in English at Chapman University and an M.A. in online journalism from the University of Southern California. She’s done writing and/or digital marketing for The Port of Long Beach, Entertainment Technology Center, Anthem Magazine, Instituto Fazer Acontecer, and others. She now works as Managing Editor of Content at Magnet Media and eats an awful lot of NYC pizza.