Each year, The Content Council produces an event geared toward C-level executives that focuses on the latest trends, content strategies, research, case studies, and more. This year’s conference is to be held right here in New York City, from March 22-24 at the Gansevoort.
Our CEO Megan Cunningham will moderate a panel during Monday’s packed schedule (see the full schedule here), about the importance of data, insights, and digital content strategy.
Full panel description:
2:40 Panel Discussion: Data – The Rise of Big Insights
We are moving beyond the era of Big Data and into the era of Big Insights. There’s pressure to analyze the data, turn it into insights and then guide the packaging of those insights into meaningful marketing activity. This is requiring more and more talent with the powerful combination of marketing and data skills.
Moderator: Megan Cunningham, CEO, Magnet Media
Bob Cornwall, Brand Activation Team Lead, Google
Maya Mikhailov, Executive Vice President and Co-Founder, GPShopper
Ari Sheinkin, VP of Marketing Analytics, IBM
Vikram Somaya, General Manager, AdFX and Analytics,The Weather Company
Why does The Content Council put on this event? What void does it fill in the content community?
Marketers have recognized the importance and impact that content can bring to their programs, and it is now central to most marketing plans. As a result there are many conversations happening about content and content marketing. The Content Council’s conference is the one event where senior-level content marketing professionals – from agencies and brands – can have sophisticated dialogue and share advanced strategies and experiences.
In 2015, what areas of the industry do you find most interesting? I’d guess that Engagement is one of them, based on the event title. How big of a challenge can engagement be for content professionals? And when done right, how beneficial can it be?
Engagement is incredibly important, which is why it is the focus of the upcoming conference. Brands have jumped into content marketing by creating content, focusing on output. Seasoned content marketers have been focused on engagement – quality over quantity – and measuring the impact and success of the content programs. This can be challenging, but it is the goal. And when done right, content can boost results by 3-4x.
What are you most looking forward to regarding next week’s event?
The conversations! There is going to be an active exchange around engagement, of course. But there will also be an incredible discussions about the future of content marketing. The Content Council and Ad Age will reveal research about the importance of content marketing today and how marketers will be investing for future. This is not a shy group, and so it will be quite exciting.
We hope you’ll consider registering and attending this exciting conference. See you next week!
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