gova with logos

“The Web video world is getting its own trade organization: GOVA, the Global Online Video Association – a nonprofit group formed with the primary goal of bringing more advertisers to the medium,” wrote AdWeek in an article published Sunday night. GOVA’s vision is to advance companies that produce and monetize original, digital content, including ones that operate multi-channel YouTube networks.

We’re very happy to be one of the nine founding multi-channel networks and/or online video studios within GOVA, which also includes Maker Studios, Fullscreen, Collective Digital Studio, Big Frame, BroadbandTV, DECA, Discovery’s Revision3, and MiTu Networks.

Paul Kontonis, the current SVP of Strategy and Sales at Collective Digital Studios, is GOVA’s executive director. In the AdWeek article, he says that each of the nine members “were formerly defined by just having a bunch of channels on YouTube, and it was about aggregating views and pre-rolls. Now, they’ve all become major digital media companies. They all have interest in bringing dollars and attention to the space. And they need a group like GOVA to protect their interests.”

These interests also include creating ad standards and working closer with advertising agencies, talent agencies, and YouTube itself, added Kontonis.

Maker Studios sales chief Jason Krebs was also quoted in the article. Regarding the need for an organization like GOVA, he said: “The video world is just different. Everything from creation to consumption to how marketers should interact with users to the technology, it’s different. This is really about helping members to navigate the ecosystem. We felt it was the right time to make sure we are driving the industry forward.”

GOVA’s launch was also covered by Deadline, Cynopsis DigitalHome Media Magazine, Digital Journal, Will Video For Food, and others.

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