You’ve likely heard about and understand the power that video has in building a brand’s credibility, demonstrating expertise, and educating audiences. It’s not lost on you — your brand needs video. The remaining challenge is to create the right videos for your audience. Ones that engage them with the right messages at the right times, in order to help them proceed from awareness all the way through the marketing funnel to closed business and beyond.
We’re co-presenting and co-hosting a webinar on Thursday, September 25th — along with our friends over at Vidyard — that will tackle how to use video at every step of the customer journey. Our aim is to take this conversation from being theoretical in nature, to being practical — meaning you’ll learn the following:
- How to help your audience by providing the right message at each stage of the customer journey
- What video formats best suit those messages
- How to extract data and value through video at each stage
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