Remember this hilarious spoof on tech industry marketing videos from College Humor? It came out earlier this year and is worth a view. While it’s definitely funny — and pretty accurate —  its very existence indicates the recent surge in the tech industry turning to video to get the word out about products and services.

As you can see, there’s plenty of room for innovation, unique ideas, and new approaches (every tech video needs not follow a template like above), but it’s no longer a question of whether or not to use marketing budget on video. It’s a good business decision to do so, especially within the fast-growing tech industry.

In a recent article on Tech Radar, it says, “Whatever the size of your business, it’s time to take video seriously. Video is shared more than any other kind of online content, meaning that if you get it right, it’s the most efficient way to spread your message. It’s also effective: research by video marketing strategist Invodo reveals that over half of consumers feel more confident about buying a product or service after watching a video.”

It then continues right to its point: “That means that if you’re not doing video, you’re missing out on sales.”

Another article called Video Marketing for the Technology Industry references a 2012 study by IDG indicating that “95% of B2B tech buyers watch tech-related videos. That’s a significant portion of a technology-based company’s audience and an undeniable reason to incorporate video into your marketing strategy…and of those viewing tech-related video, 46% visited a vendor website or contacted a vendor for more information after watching and 42% actually purchased a product.  That gives you quite a significant return on investment.”

Last week, we wrote about an eMarketer study with similar results. It highlighted that after B2B tech buyers watched a given video, 76% went on to further research the product or service in some way, while 46% went on to make the purchase. The eMarketer post also focused on what makes a video successful, with results indicating that good storytelling routinely connects with consumers and buyers.

We agree and have created a variety of tech-related videos using storytelling as the focus, working with clients who share that desire to connect consumers to their tech products and services through relatable, engaging stories.

Check out some of our examples here:

Find out more about our video production services HERE.

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Any thoughts on tech marketing videos? Do you use video as a marketing tool? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

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EmilyWilsonEmily Wilson is a writer and editor from Long Beach, California. She earned a B.A. in English at Chapman University and an M.A. in online journalism from the University of Southern California. She’s done writing and/or digital marketing for The Port of Long Beach, Entertainment Technology Center, Anthem Magazine, Instituto Fazer Acontecer, and others. She now works as Managing Editor of Content at Magnet Media and eats an awful lot of NYC pizza.