netflix

This past Sunday, Netflix earned its first Golden Globe award as best actress winner Robin Wright took home the statue for her role in its hit original political drama House of Cards. Earlier in the year, Netflix became the first web original outlet to earn Emmy nominations for two of its shows: House of Cards and Arrested Development, taking home wins there, too. And today, Netflix was nominated for its first Academy Award for the original documentary The Square.

These accolades further legitimize web original programming in the eyes of the entertainment industry, its critics, and amongst its hungrier-for-more-content-by-the-day audience. But even as Netflix leads the charge with high profile programs, directors, actors, and big money distribution, web original programming continues to blossom in various forms, large and small, branded and not.

This past year saw a lot of growth in the area. There was the much lauded web series High Maintenance (not safe for work, as the official website warns), celebrated as 2013’s best web series by USA Today and described by  The New Yorker as the series that had the writer “most captivated” even amidst “all the delights to be found in the Web-series galaxy.” It was created by husband-and-wife team Ben Sinclair and Katja Blichfeld, who say that “regardless of any Hollywood deals, they intend to première it on the Web,” writes The New Yorker. “The Internet allowed us the freedom to become filmmakers. We’re never really going to leave it,” said Sinclair.

That sort of freedom extends to brands as well, who can now act as storytellers and publishers on a scale previously undiscovered, and who can now reach out to audiences in new and inventive ways. Many brands are producing original web series in an attempt to do just that. Food companies have branded series, retailers do too, magazines have them, and the list goes on and on and increasingly on.

Our own Magnet Media Originals division is in development on two original web series with PBS Digital Studios right now (see the teasers below), and is working with a variety of other brands to develop ideas and show concepts that will attract and keep the attention of their target audiences.

BONGO BONGO:

FOOD BUZZ:

Find out more about our Originals division HERE.

…………………………………………………………………………………………………………………………………………………………………………………………….

Any thoughts on web original content? What are your favorite web series or channels? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

…………………………………………………………………………………………………………………………………………………………………………………………….

EmilyWilsonEmily Wilson is a writer and editor from Long Beach, California. She earned a B.A. in English at Chapman University and an M.A. in online journalism from the University of Southern California. She’s done writing and/or digital marketing for The Port of Long Beach, Entertainment Technology Center, Anthem Magazine, Instituto Fazer Acontecer, and others. She now works as Managing Editor of Content at Magnet Media and eats an awful lot of NYC pizza.