EA2 Introduction Video


In June 2011, Adobe launched a new version of their licensing program for Enterprise customers. The new program offers a variety of benefits to appeal to large corporate buyers. Traditionally, the process of purchasing enterprise licenses has been challenging for many IT customers. Therefore, Adobe wanted to introduce the new licensing program in a fun and easy-to-understand way that would grab the attention of busy IT executives and SMB’s, and have them relate to the need for, and benefits of, the new software-licensing program.


Magnet created a simple, clear, informative, and entertaining animated video that captured the essence of the Enterprise Program, as well as the challenges faced by software/IT managers in their organizations today. We strove to communicate abstract concepts in an insightful and visual way, and succeeded in underlining the benefits of the program, without overwhelming the viewer with facts or statistics. The aim was to create something informative and entertaining, that introduced the important concepts and could be used as a conversation starter for a sales team, or an entry point for an individual looking for information about the program.


Adobe was pleased with the resulting video, which met all of its goals and vision for the project to illustrate the EA2 program in a fun and unique visual style.

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