Politico is one of the top destination platforms for political and media. Magnet Media and Politico partnered to provide Politico’s audience an enhanced user experience which includes video, with the objective of driving increased traffic and engagement.
To accomplish this, Magnet Media and Politico created an educational politics-focused animated series, as well as building out the assets necessary to create additional video content in a cost and time efficient manner.
Magnet’s team partnered with Matt Wuerker and Politico’s editorial team to leverage their unique style and insights to produce the series of explainer videos. Developing this new series format puts Politico in a position to drive additional advertising revenue around the content.
- Progressed the Politico brand guidelines in new, creative direction
- Collaborated with Politico’s in-house cartoonish to create a new explainer video, differentiating Politico from competitors
- Politico sales team was able to secure sponsorship for a set of “Politico Explains” videos ahead of series launch, validating these assets as a revenue-driving investment