Brand Essence Video


Socialcast by VMware, is a social networking platform for enterprises. Socialcast wanted a video that expresses the essence of Socialcast, and how the product can make a business more efficient, natural, and rewarding.


Magnet created a two-minute animated video that shows the inefficiencies of the old way of business and how Socialcast makes it better. The video engages and entertains viewers as they learn about the promise and potential of the Socialcast platform. The video shows some of the features of the product—the design, mobile support, and rewards system—without interrupting the narrative.


This is part of an ongoing partnership with Socialcast to promote their enterprise social platform. Socialcast has been pleased and gave the projects rave reviews for capturing the essence of the product. They will continue working with Magnet on future projects.

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