analytics

  • Content Marketing Minds: Video Marketing & Analytics With Vidyard’s CMO Tyler Lessard

    [Editor’s Note: This is the second post in a new Magnet Media blog series called ‘Content Marketing Minds’, for which we interview influencers in the content marketing industry to learn more about their ongoing projects, successes, challenges, and opinions. See the first one here and read on below for the second.] Meet Tyler Lessard, CMO at Vidyard, a […]

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  • IDC’s 2014 Marketing Technology Map: Where to Start?

    The International Data Corporation (IDC) released this 2014 Marketing Technology Map, which illustrates just how intense and complicated marketing has become in the digital age. With 78 distinct categories to consider, where does the modern Chief Marketing Officer begin? How does he or she navigate this complex web of opportunity, and how are decisions made […]

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  • Events This Week: VideoInk’s Understanding Analytics at Magnet, Women in Entrepreneurship, and More!

    We’re excited to co-sponsor and host VideoInk’s next event at Magnet HQ in NYC this Thursday evening, which will be a discussion and presentation about Understanding Analytics – Benchmarking Success (Which Metrics Matter?). Click here for ticket information. We hope to see you! Also check out the wide variety of other interesting events happening this week throughout […]

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  • Understanding Analytics + Benchmarking Success: Presented by VideoInk, BigScreen LittleScreen, and Magnet Media

    Join us next Thursday, April 24th for the next installment of VideoInk Chats co-presented and hosted by Magnet Media and BigScreen LittleScreen. Get your ticket now for a night of drinks (open bar!), food, screenings, and great conversation on the topic of Understanding Analytics + Benchmarking Success – Which metrics matter? Following a screening of […]

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  • Chief Digital Officer (CDO) Positions Springing Up Quickly, Globally

    Digital technologies are constantly transforming the way businesses are run and how companies are structured. The complexities involved in considering digital content strategies, social media, digital marketing, analytics and data usage, mobile, websites, storage, and so on…it can get overwhelming quickly. Not only is it a significant task for newer companies to stay abreast of ever-evolving technologies, […]

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