• SXSW In Review: Creating Content for a Multi-Platform Universe

    As a first timer at SxSW I wasn’t too sure what to expect when I arrived in Austin. Surprisingly enough, I found a lot of very well-respected innovators in both the digital media and tech industries addressing the same concerns many brands and media companies are experiencing today.

    At most panels I attended and conversations I had with peers, it seemed as if multi-platform content distribution was the overarching topic of discussion; More specifically, Snapchat was on everyone’s mind. The fact that there is a platform out there that is delivering 8 billion video views a day and is almost exclusively reaching generation z and y is game-changing for the digital media industry.

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  • Content Marketing Minds: Q&A With Contextly Co-Founder Ryan Singel

    Ryan Singel is the co-founder of Contextly, a digital publishing tool that helps content creators and publications engage readers by providing high-quality content recommendations. The former editor (and co-founder) of Wired’s Threat Level blog, Singel comes from a journalistic background focused on privacy, crime, and online security. In a blog post announcing his career shift, from editor/journalist to startup […]

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  • ‘State Of B2B Content Marketing’ : A Look At Contently’s Report

    Here’s a stat I love (and it’ll soon be no mystery why): “B2B companies that blog generate 67 percent more leads per month than B2B companies that do not,” according to Contently’s State of B2B Content Marketing report (which you can download in full here). Beginning to function similarly to trade magazines, blogs have the potential to foster […]

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  • “Is Your Law Firm Ready For Its Close-Up?” How Video Marketing Can Help Your Firm

    In an article on the American Bar Association website, writer Linda Orton, President and Chief Creative Officer of Intelligent Video Solutions, asks the question: “Is Your Law Firm Ready for Its Close-up?” She goes on to write about the value of video marketing, which she calls “a powerful medium to communicate and connect with prospective and current […]

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  • Tip Sheet: 5 Ways To Jumpstart Your Content Marketing

    Content marketing attracts customers by creating valuable content to engage with target audiences, earn trust and credibility, and build brand loyalty. For this tip sheet, we’ve come up with 5 suggested ways to jumpstart your content marketing campaign based on things we’ve found valuable to our own B2B and B2C relationships. So here are 5 types […]

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  • Chief Digital Officer (CDO) Positions Springing Up Quickly, Globally

    Digital technologies are constantly transforming the way businesses are run and how companies are structured. The complexities involved in considering digital content strategies, social media, digital marketing, analytics and data usage, mobile, websites, storage, and so on…it can get overwhelming quickly. Not only is it a significant task for newer companies to stay abreast of ever-evolving technologies, […]

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  • Infographic: The Big Data Breakdown (And Our Little Big Data Party Pt. 1)

    You’ve undoubtedly heard about it by now. As humanity becomes increasingly connected online, we share more and more data via the internet. Every email, every upload, every share says something and results in a fraction of data, which collectively creates Big Data.  According to Wipro, the company responsible for the infographic included above, Big Data […]

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  • Case Study: Non-Profit Rising Tide Capital, Its Mission, And Its Customer Stories

    Rising Tide Capital is a non-profit organization investing in women, minorities, immigrants, and others trying to start small businesses. It came to Magnet with a need for video on its website and YouTube channel — a need to compellingly explain its mission and to tell the ongoing story of its support of entrepreneurial endeavors. And importantly, […]

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  • Case Study: PBS YouTube Video Optimization

    PBS wanted to improve visibility for its family of 16 YouTube channels and needed help doing so. Led by our Director of Strategic Distribution Services (and YouTube optimization expert) Matt Ballek, Magnet answered the call by deeply analyzing and optimizing the channels, increasing overall subscriber base, engagement, discoverability and profitability. How was this done? As […]

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  • Creative Inspiration: The Pixel Painter

    At this week’s production meeting, I shared The Pixel Painter as Creative Inspiration, choosing this particular story because Hal (the Pixel Painter himself) represents living a full and creative life, represents overcoming odds and challenges, and represents using technology (alongside his immense talent) to make beautiful art. The Pixel Painter from The Pixel Painter on […]

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