Business

  • Events This Week: How to Start a Business, Tech Breakfast, & Happy Thanksgiving!

    Though it’s a short week, there are still some worthwhile tech, digital, and marketing events to check out in the NYC area before our collective focus rightfully shifts from work to holiday food, family, and friends. See those below and Happy Thanksgiving! MONDAY How to Start a Business in NYC Monday, Nov 24 (06:30 PM) @ Pearl Studios […]

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  • Infographic: The Modern Marketer – Part Artist, Part Scientist

    Leading up to our NewCo NY content session tomorrow afternoon, the hot topic around the office is how data and analytics can and should inform the creative storytelling process. This goes hand-in-hand with the infographic below, which breaks down the modern marketer, detailing how he or she needs to be part artist, part scientist in […]

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  • Nielsen’s Guide To Binge-Watching Your Favorite Shows (Infographic)

    I can think back on a day in the not-so-distant past, when I started one (just one) episode of a show on Netflix, and the next thing I knew, it was 8 hours later and I’d watched the entire first season. Binge-watching has become an increasingly culturally acceptable activity, according to The Washington Post, which notes that “in 2013, a […]

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  • Tip Sheet: 5 Tips to Increase Brand Awareness (Get Your Story Out There)

    Brand awareness is step one on the journey through the marketing and sales funnel. It helps achieve maximum penetration into a marketer’s desired target market. And it all starts with great storytelling. In a recent article on Fast Company, called “Why Our Brains Crave Storytelling in Marketing,” it says, “…our brains are insanely greedy for […]

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  • We’re Hiring: Director of Business Development (NYC)

    The Director of Business Development will play a leadership role in defining and executing Magnet’s growth strategy through effective business development and management. Responsibilities Serve as a “player and a coach” – be an individual revenue contributor and lead a business development team Work with team in developing strategic plans for sales territories, key accounts, and categories […]

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  • Tip Sheet: 5 Tips to Improve Customer Retention

    Customer retention is top-of-mind for companies large and small – and with good reason. According to the Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent. That potential is huge! So how is customer retention put into practice effectively? Companies should: 1. Express company values clearly. […]

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  • Creative Inspiration: An and Ria’s First Flight (Vodafone’s #Firsts Campaign)

    Each Monday morning, our Production team gets together to talk about the week’s projects. To kick things off, someone shares a piece of content that’s been inspiring their work recently. Today our copywriter Chad Callaghan shared An and Ria’s First Flight, a viral video that’s part of Vodafone’s #Firsts campaign (which documents people doing various things for the first time). […]

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  • Tip Sheet: 5 Tips for Representing Your Employer on Social Media

    You’ve seen it in the news: an employee posts something controversial on her personal social media account, backlash erupts, and the company parts ways with the employee. Instances like these make it important for companies to have social media policies in place. But in case yours doesn’t have anything set in stone, here are 5 […]

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  • Startup Video Production: Resolute Ventures Case Study

    Resolute Ventures is a lead investor for seed-stage companies, founded by experienced venture capitalist Michael Hirshland with the mission to build a community of startup companies (called Resolute Founders) who “share a certain entrepreneurial spirit and energy; are driven by a need to work on things that matter; are unafraid to dream big,” according to […]

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  • Tip Sheet: 5 Tips To Use Video For Recruiting

    Videos can be used as powerful tools to combat the oftentimes humdrum nature of recruiting. They can add excitement and personality to your company and to your open positions. They also allow you to put a face to your brand’s name, providing an overall aura of relatability. With these 5 tips, find out how to […]

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