content marketing

  • SXSW In Review: Creating Content for a Multi-Platform Universe

    As a first timer at SxSW I wasn’t too sure what to expect when I arrived in Austin. Surprisingly enough, I found a lot of very well-respected innovators in both the digital media and tech industries addressing the same concerns many brands and media companies are experiencing today.

    At most panels I attended and conversations I had with peers, it seemed as if multi-platform content distribution was the overarching topic of discussion; More specifically, Snapchat was on everyone’s mind. The fact that there is a platform out there that is delivering 8 billion video views a day and is almost exclusively reaching generation z and y is game-changing for the digital media industry.

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  • Too Much Of A Good Thing? My March Video Content Assessment

    Television, video, film, content – whatever you want to call it – has become a major part of our cultural foundation. “We’re living in a golden age of content and technology. On demand, across screens, and interactive. So cool. Smiley face emoji”

    Unfortunately I can’t quote anyone famous, like Malcolm Gladwell (@Gladwell), with that but it’s a statement I find hard to refute as I take a look at 2016.

    16 months ago, a survey revealed that more than 3/4 of U.S. TV homes utilize a DVR, use video on demand, or subscribe to Netflix. I, like the people in this survey, use all of the above (and then some) to access my favorite content. And while we may be living in a “golden age” where the diversity of stories being told continues to broaden, I’m starting to believe that having all this new content is not as great as it seems.

    Let me explain, using a personal story…

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  • Customer Stories: Secret Weapons for Your Sales Team

    Who’s the best person to tell your company’s story?  It might be the CEO or a sales rep or a spokesperson, but often it’s a customer.  Someone who loves what you’ve done for them and is willing to share the story can be a powerful asset. These case studies, or customer stories, or testimonials, are often the most compelling way to explain how well you serve your customers and meet their needs.

    But the logistics of telling those stories can be tricky. How do you get the customer in front of a camera when the sales team owns the relationship and doesn’t want marketers getting in the way, or taking up the the client’s time, or asking it it would be OK for a video crew to invade the office for a few hours? Especially when we’re just a vendor, and the customer doesn’t owe us any favors.

    Here are some tips our customers have found useful…

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  • Creating a Brand Character: Can it Make a Difference?

    Readers, viewers, gamers — anyone entrenched in a story big or small inherently seeks an emotional connection with its characters. It’s what makes it possible to stay up all night binge-watching your new favorite show, to feel tears well during an inspiring commercial, or to read that same amazing novel three times over. Successful content marketers know this character-driven […]

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  • Financial Content (w/ Farnoosh Torabi): The Strategic Marketer Episode #3

    On the third installment of The Strategic Marketer, our interview series featuring financial services expert and best-selling author Farnoosh Torabi, we tackle the topic of financial content and the importance of reaching consumers with information they need about managing money. What are the best ways to get their attention? Contently recently released a free e-book on the […]

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  • What We’ve Been Up To Lately: Check Out Our New Capabilities Reel

    It was time for a refresher, so our talented editors put together a new reel of our recent work. We’re happy with how it turned out and want to share it with you. Please take a look, and if you want to learn more about any of our services, see here — and never hesitate to reach out through the […]

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  • Snapchat Leaks, ‘Walking Dead’ Premiere, & Facebook’s Egg-Freezing: Magnet Labs Podcast No. 57

    Tune in to this week’s Magnet Labs podcast episode 57, on which the team talks about what’s new in digital, social, and entertainment media news. This week, our chosen stories covered a wide range of topics: from leaked photos on Snapchat, to Walking Dead’s intense (and growing) popularity, to Facebook’s new plan to offer egg-freezing for female […]

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  • Magnet Media’s Newest Director Of Business Development: A Q&A With Carolyn Strand

    Meet Magnet Media’s newest Director of Business Development, Carolyn Strand, comes to us from a role as VP of Content Marketing at McMURRY/TMG. She’ll work with our SVP of Business Development Danielle Dardashti, and our other Business Development Director Rachel Steinberg, to help lead our growing BD team in meeting the expanding video-centric marketing needs of current and future clients.

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  • Content Marketing Minds: Q&A With Contextly Co-Founder Ryan Singel

    Ryan Singel is the co-founder of Contextly, a digital publishing tool that helps content creators and publications engage readers by providing high-quality content recommendations. The former editor (and co-founder) of Wired’s Threat Level blog, Singel comes from a journalistic background focused on privacy, crime, and online security. In a blog post announcing his career shift, from editor/journalist to startup […]

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  • Content Marketing: Kraft Gets Four Times Better ROI From Content Than From Ads

    In her keynote speech at Content Marketing World in Cleveland last week, Kraft Food’s Director of Data, Content, and Media, Julie Fleischer, announced that Kraft now generates the equivalent of 1.1 billion ad impressions a year, and a four-times-better ROI through content-marketing than through even targeted advertising. After its split with Mondelez two years ago, Kraft “really […]

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