• Interactive Videos: Choose Your Own Engagement Rate

    You already know you need video. You’ve likely committed a significant amount of your marketing budget to creating a steady stream of content and optimizing your YouTube channel in an effort to increase organic viewership. But here’s an important question to ask. Let’s say you’re getting decent impressions and views. How do you know if […]

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  • Content Chaos: Navigating the Path to Engagement [Interview with Andy Seibert]

    Each year, The Content Council produces an event geared toward C-level executives that focuses on the latest trends, content strategies, research, case studies, and more. This year’s conference is to be held right here in New York City, from March 22-24 at the Gansevoort. Our CEO Megan Cunningham will moderate a panel during Monday’s packed schedule (see the full […]

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  • Case Study: Live-Action Video Production For Microsoft’s Power BI

    Recently, we did some work for Microsoft’s Power BI for Excel data visualization software, which is built into its larger Office 365 offering. Microsoft needed to get the word out about the software, explaining what it can do to make the lives of data scientists and professionals easier. Resulting from a strategic research phase, Magnet developed a suite of […]

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  • Engage Your Audience. Build Brand Authority. (You Need Video To Do These Things.)

    Here’s an unsurprising fact: we love video and think it’s really important for your branding and growth. Of course, it’s important to enhance these feelings and beliefs with compelling data and statistics. So here you go! This infographic from Visually helps to quickly digest some of the many important (and growing) stats illuminating web video’s direct connection and importance […]

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  • Content Marketing Minds: Billie Goldman and Intel’s Success in Social Films

    [This is the first post in a new Magnet Media blog series called ‘Content Marketing Minds’, for which we interview influencers in the content marketing industry to learn more about their ongoing projects, successes, challenges, and opinions.] Intel Corporation’s Partner Marketing Manager Billie Goldman talks with us about her award-winning work in branded content and social film. […]

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  • Tech Industry 2014: Mary Meeker’s Latest Web Trends Report

    As Forbes puts it, “Every year, the entire technology industry stops whatever it’s doing for an hour to hear what influential analyst Mary Meeker thinks are the most important trends playing out on the internet.” If you haven’t already taken it in, your hour is now, as her latest report on the state of the web and internet trends is […]

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  • IDC’s 2014 Marketing Technology Map: Where to Start?

    The International Data Corporation (IDC) released this 2014 Marketing Technology Map, which illustrates just how intense and complicated marketing has become in the digital age. With 78 distinct categories to consider, where does the modern Chief Marketing Officer begin? How does he or she navigate this complex web of opportunity, and how are decisions made […]

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  • Events This Week: VideoInk’s Understanding Analytics at Magnet, Women in Entrepreneurship, and More!

    We’re excited to co-sponsor and host VideoInk’s next event at Magnet HQ in NYC this Thursday evening, which will be a discussion and presentation about Understanding Analytics – Benchmarking Success (Which Metrics Matter?). Click here for ticket information. We hope to see you! Also check out the wide variety of other interesting events happening this week throughout […]

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  • Understanding Analytics + Benchmarking Success: Presented by VideoInk, BigScreen LittleScreen, and Magnet Media

    Join us next Thursday, April 24th for the next installment of VideoInk Chats co-presented and hosted by Magnet Media and BigScreen LittleScreen. Get your ticket now for a night of drinks (open bar!), food, screenings, and great conversation on the topic of Understanding Analytics + Benchmarking Success – Which metrics matter? Following a screening of […]

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  • Tip Sheet: 5 Content Marketing Tips For CMOs In 2014

    In a recent Q&A thread on LinkedIn’s CMO Network page, Chief Marketing Officers from various companies and across multiple industries volunteered answers to the questions: “What do you think will be the main CMO pain points for 2014? What topics will keep them up at night?” Finding it very interesting and illuminating, we identified the […]

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