SXSW In Review: Creating Content for a Multi-Platform Universe
As a first timer at SxSW I wasn’t too sure what to expect when I arrived in Austin. Surprisingly enough, I found a lot of very well-respected innovators in both the digital media and tech industries addressing the same concerns many brands and media companies are experiencing today.
At most panels I attended and conversations I had with peers, it seemed as if multi-platform content distribution was the overarching topic of discussion; More specifically, Snapchat was on everyone’s mind. The fact that there is a platform out there that is delivering 8 billion video views a day and is almost exclusively reaching generation z and y is game-changing for the digital media industry.Read More
Too Much Of A Good Thing? My March Video Content Assessment
Television, video, film, content – whatever you want to call it – has become a major part of our cultural foundation. “We’re living in a golden age of content and technology. On demand, across screens, and interactive. So cool. Smiley face emoji”
Unfortunately I can’t quote anyone famous, like Malcolm Gladwell (@Gladwell), with that but it’s a statement I find hard to refute as I take a look at 2016.
16 months ago, a survey revealed that more than 3/4 of U.S. TV homes utilize a DVR, use video on demand, or subscribe to Netflix. I, like the people in this survey, use all of the above (and then some) to access my favorite content. And while we may be living in a “golden age” where the diversity of stories being told continues to broaden, I’m starting to believe that having all this new content is not as great as it seems.
Let me explain, using a personal story…Read More
Adobe Stands Out With Corporate Responsibility Efforts
We get a particular type of joy from working with clients who focus their time, money, and influence on creating social change. One such client is Adobe, whose Corporate Responsibility initiatives focus on education, sustainability, and community. As a large part of that, the Adobe Youth Voices program operates with one mission in mind: to ignite “young people’s Creative […]Read More
Magnet Labs Podcast No. 45: What are Government Agencies Doing on Social Media? (CIA on Twitter, TSA on Instagram)
The CIA launched its Twitter account this week with a fantastic and effective first tweet: But why would the CIA want/need to be on Twitter? On this, Contently writes: “the CIA joining Twitter raises a few questions. First off: What the hell is the CIA doing on Twitter? Moving on: How and why is the CIA attempting […]Read More
How to Use Google+ on YouTube :: ScreenShare with Matt Ballek (video)
On this month’s episode of ScreenShare, with our Director of Strategic Distribution Matt Ballek, he talks about the once purported “Facebook Killer,” Google+. Even though the social network never lived up to its early hype, it’s still worth your time as a content creator, especially as it pertains to YouTube. Google+ has more than 400 million active […]Read More
How to Caption YouTube Videos: VidiSEO with Matt Ballek
On this episode of VidiSEO, Magnet’s Director of Strategic Distribution tells How to Caption YouTube Videos. As always, Matt mixes humor and lightheartedness with effective and implementable tips that will help take your YouTube content and channel to a higher level. Captioning your YouTube videos makes them more accessible for the hearing impaired, and also makes the […]Read More
8 Ways to Brand Yourself on YouTube: VidiSEO with Matt Ballek
On this informative video from Matt Ballek’s YouTube channel VidiSEO, he hands the reigns over to Tim Schmoyer at ReelSEO, who delivers the 8 Ways to Brand Yourself on YouTube. These helpful tips can be applied to brands large and small, and will help give your branding cohesiveness, professionalism, and perhaps most important: searchability. Have […]Read More
Events This Week: SXSW Redux, Sherry Turkle @ NYU, Codeacademy Spring Meetup, and More!
See below for this week’s best in tech, digital, and marketing events in NYC and Seattle. Check out the full list and enjoy some of the many great many events these cities have to offer on a weekly basis. This week is big on big topics. Learn about disruptive technologies in digital media tonight at […]Read More
Get Tickets for “Decoding the Premium Distribution Equation” at Magnet HQ!
On Wednesday, March 26, VideoInk, BigScreen LittleScreen, and Magnet Media will present Decoding the Premium Distribution Equation, an event to kick-off the new and collaborative monthly event series . You’re invited to take part in an exciting dialogue with Dailymotion‘s Managing Director Roland Hamilton and Vimeo‘s CEO Kerry Trainor. VideoInk founder Jocelyn Johnson will lead a fireside chat with our distribution […]Read More
We’re Hiring A Digital Media Production Coordinator at Magnet Media Originals
We are currently looking to recruit a Digital Media Production Coordinator to work in our growing Originals department. We are looking for a passionate, bright individual with varied expertise in social media and digital video production with strong analytical capabilities. The Digital Media Production Coordinator will be responsible for supporting the Director of Content Development. […]Read More