• Insights & Opportunities

    Attention is the most scarce resource, and it’s increasingly difficult to capture. Influencers, brands, consumers and media companies are producing millions of video-based stories every day. But reaching a targeted audience at scale, engaging them emotionally and intellectually —as well as measuring the impact— has never been more challenging… so now what?

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  • Content Chaos: Navigating the Path to Engagement [Interview with Andy Seibert]

    Each year, The Content Council produces an event geared toward C-level executives that focuses on the latest trends, content strategies, research, case studies, and more. This year’s conference is to be held right here in New York City, from March 22-24 at the Gansevoort. Our CEO Megan Cunningham will moderate a panel during Monday’s packed schedule (see the full […]

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  • ‘State Of B2B Content Marketing’ : A Look At Contently’s Report

    Here’s a stat I love (and it’ll soon be no mystery why): “B2B companies that blog generate 67 percent more leads per month than B2B companies that do not,” according to Contently’s State of B2B Content Marketing report (which you can download in full here). Beginning to function similarly to trade magazines, blogs have the potential to foster […]

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  • SXSW Insights: Magnet CEO Megan Cunningham on Cultural Trends and Technology

    South by Southwest Interactive has come and gone, and with it another year of showcased tech innovations and fascinating presentations has wrapped in Austin, Texas. Our CEO Megan Cunningham was able to fly down south to attend the 4-day conference, and came back to NYC with an excited, fresh perspective on technology’s ever-growing relationship to […]

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  • Learn “How to Increase Viewer Watch Time on YouTube” On Matt Ballek’s VidiSEO Channel

    Matt Ballek, our Director of Strategic Distribution (and in-house video SEO expert) has his own YouTube channel called VidiSEO, on which he creatively expounds upon the value of search engine optimization and all things YouTube. It’s an awesome channel, full of thought provocation and practical, implementable tips wrapped up in Matt’s lighthearted approach to web […]

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