The 3 Reasons Why Interactive Video Is Great For Your Video Content
People today are bombarded with so much content that they are skeptical of everything. In our fast-paced world of snaps and swiping, it is difficult to connect with viewers due to the sheer amount of content they are exposed to. Consumers want choice, control and content that is personalized to them. Part of the reason is that viewers feel overwhelmed is that most of the content they see is irrelevant to their daily life.Read More
Too Much Of A Good Thing? My March Video Content Assessment
Television, video, film, content – whatever you want to call it – has become a major part of our cultural foundation. “We’re living in a golden age of content and technology. On demand, across screens, and interactive. So cool. Smiley face emoji”
Unfortunately I can’t quote anyone famous, like Malcolm Gladwell (@Gladwell), with that but it’s a statement I find hard to refute as I take a look at 2016.
16 months ago, a survey revealed that more than 3/4 of U.S. TV homes utilize a DVR, use video on demand, or subscribe to Netflix. I, like the people in this survey, use all of the above (and then some) to access my favorite content. And while we may be living in a “golden age” where the diversity of stories being told continues to broaden, I’m starting to believe that having all this new content is not as great as it seems.
Let me explain, using a personal story…Read More
The Best of Brand Storytelling: Using Video To Connect With Your Audience
We had the pleasure of hosting an event here in the office last week. Called The Best of Brand Storytelling, it focused on two recurring, influential trends going on in the video industry right now. Two panels of knowledgeable speakers discussed each topic alongside our CEO Megan Cunningham. The first panel was on Corporate Social Responsibility efforts […]Read More
Adobe Youth Voices Awards: Last Week To Vote!
A group of friends started a club to teach digital literacy to underprivileged students at their school in India. A young woman made a documentary about the challenges that Morgan, a non-binary transgender high school student, faces on a daily basis. Students in London organized an event to raise awareness about food waste — serving guests snacks rejected by […]Read More
Snapchat Leaks, ‘Walking Dead’ Premiere, & Facebook’s Egg-Freezing: Magnet Labs Podcast No. 57
Tune in to this week’s Magnet Labs podcast episode 57, on which the team talks about what’s new in digital, social, and entertainment media news. This week, our chosen stories covered a wide range of topics: from leaked photos on Snapchat, to Walking Dead’s intense (and growing) popularity, to Facebook’s new plan to offer egg-freezing for female […]Read More
Old Meets New: Big Media Companies Invest In YouTube MCNs
Bloomberg Businessweek calls it the “YouTube land grab,” while the Social Media Times refers to it as a “buying frenzy.” Big brands rooted in old media are investing in multi-channel networks (MCNs) on YouTube at an increasingly rapid rate. Most recently, “Otter Media, a joint venture between the Chernin Group and AT&T, said it had bought […]Read More
Microsoft & Minecraft, Apple’s (Unwanted) U2 “Gift” & More: Magnet Labs Podcast No. 54
Listen/watch this week’s podcast, on which Ryan, RJ, and myself talk about a variety of tech and digital news stories. Microsoft bought Mojang, the company responsible for the uber-popular world-building game Minecraft, this week for a whopping $2.5 million. The game appeals to all ages and is one of the most successful on the market, so it […]Read More
Content Marketing: Kraft Gets Four Times Better ROI From Content Than From Ads
In her keynote speech at Content Marketing World in Cleveland last week, Kraft Food’s Director of Data, Content, and Media, Julie Fleischer, announced that Kraft now generates the equivalent of 1.1 billion ad impressions a year, and a four-times-better ROI through content-marketing than through even targeted advertising. After its split with Mondelez two years ago, Kraft “really […]Read More
Join Us Here On Wednesday! VideoInk Presents “Diversifying The Video Ecosystem” Panel Discussion + Happy Hour
It’s hard to believe, but YouTube will be a decade old old before you know it. Already in its 9th year, it’s the most successful online video website, thus far without any real, viable competitor. But might that all soon change? The YouTube business model is piquing the interest of major media companies like Yahoo and Comcast, […]Read More
Job Openings: We’re Hiring Client Services Managers in NYC and San Jose, CA
Come join us at Magnet! We’re hiring a seeking Client Services Managers in both NYC and San Jose, CA to oversee project execution during the post-sales process, while ensuring client satisfaction, client retention, revenue achievement and identifying growth opportunities. This position reports to the Director of Client Services, and acts as a liaison between the client and […]Read More