Marketing Leaders Reveal at SxSW the Key Strategies to Tell a Brand Story that Cuts Through The Clutter During The Big Game
Austin’s SXSW festival is just days away, and while many badge-holders are scrolling through list of bands playing pop-up shows in downtown bars and companies throwing lavish “activation” parties, marketers are signing up by the hundreds for a different kind of performance: “The State of the Story: How Carbon Won ‘The Big Game’.”Read More
SXSW In Review: Creating Content for a Multi-Platform Universe
As a first timer at SxSW I wasn’t too sure what to expect when I arrived in Austin. Surprisingly enough, I found a lot of very well-respected innovators in both the digital media and tech industries addressing the same concerns many brands and media companies are experiencing today.
At most panels I attended and conversations I had with peers, it seemed as if multi-platform content distribution was the overarching topic of discussion; More specifically, Snapchat was on everyone’s mind. The fact that there is a platform out there that is delivering 8 billion video views a day and is almost exclusively reaching generation z and y is game-changing for the digital media industry.Read More
Events This Week: SXSW Redux, Sherry Turkle @ NYU, Codeacademy Spring Meetup, and More!
See below for this week’s best in tech, digital, and marketing events in NYC and Seattle. Check out the full list and enjoy some of the many great many events these cities have to offer on a weekly basis. This week is big on big topics. Learn about disruptive technologies in digital media tonight at […]Read More
SXSW Insights: Magnet CEO Megan Cunningham on Cultural Trends and Technology
South by Southwest Interactive has come and gone, and with it another year of showcased tech innovations and fascinating presentations has wrapped in Austin, Texas. Our CEO Megan Cunningham was able to fly down south to attend the 4-day conference, and came back to NYC with an excited, fresh perspective on technology’s ever-growing relationship to […]Read More