SXSW In Review: Creating Content for a Multi-Platform Universe
As a first timer at SxSW I wasn’t too sure what to expect when I arrived in Austin. Surprisingly enough, I found a lot of very well-respected innovators in both the digital media and tech industries addressing the same concerns many brands and media companies are experiencing today.
At most panels I attended and conversations I had with peers, it seemed as if multi-platform content distribution was the overarching topic of discussion; More specifically, Snapchat was on everyone’s mind. The fact that there is a platform out there that is delivering 8 billion video views a day and is almost exclusively reaching generation z and y is game-changing for the digital media industry.Read More
SXSW Insights: Magnet CEO Megan Cunningham on Cultural Trends and Technology
South by Southwest Interactive has come and gone, and with it another year of showcased tech innovations and fascinating presentations has wrapped in Austin, Texas. Our CEO Megan Cunningham was able to fly down south to attend the 4-day conference, and came back to NYC with an excited, fresh perspective on technology’s ever-growing relationship to […]Read More