Magnet Media’s Newest Director Of Business Development: A Q&A With Carolyn Strand
Meet Magnet Media’s newest Director of Business Development, Carolyn Strand, comes to us from a role as VP of Content Marketing at McMURRY/TMG. She’ll work with our SVP of Business Development Danielle Dardashti, and our other Business Development Director Rachel Steinberg, to help lead our growing BD team in meeting the expanding video-centric marketing needs of current and future clients.Read More
New Episodes Of PBS ‘Bongo Bongo’: Origins Of Human Language & The Word ‘Creep’
In the past couple weeks, there have been two great, knowledge-heavy episodes of our originals series for PBS Digital Studios, Bongo Bongo. Rather than focusing on a single word, as usual, this week’s episode focuses on a huge, hotly disputed topic with multiple theories: the origins of language. “Human language has come a long way from grunts, groans, and pointing. […]Read More
The Modern Marketer: Blending Art And Science (Infographic)
This infographic from Eloqua takes you through the history of the marketing profession, from the door-to-door salesman — who expounded the merits of his/her brand and product face-to-face on consumer turf — to the print ad pro, the radio/TV pitchman, the direct marketer, the digital marketer, and finally, to the modern marketer. What sets this modern marketer apart from the rest? […]Read More
Magnet Labs Podcast No. 47: The Simpsons On FXX, Facebook’s “Mentions”, & More!
Are you a Simpsons fan? If you can’t get enough Bart, Homer, and Marge on American TV’s longest running program, you’ll enjoy this week’s Magnet Labs Podcast, on which we discuss FXX’s acquisition of the show’s off-network rights and the incredible online distribution plan in motion for this massive content collection. “The Simpsons won’t be making a quiet entrance […]Read More
Online Videos: Millennials are Spending More Time Watching (Infographic)
A new infographic from Videology Group reports that 34% of millennials are now tuning into more online video than broadcasted shows. And compared to just two years ago, those in the 18-24 age range are watching an average of three fewer hours of TV per week. As reported by AdWeek, “Videology CEO Scott Ferber said with […]Read More
“Web Series vs. TV on the Web” Panel Discussion 02/18, Presented by VideoInk and Magnet Media
As part of the upcoming Social Media Week NYC, we’ll host a panel discussion here next Tuesday night (February 18th from 6-9pm), in conjunction with VideoInk. Called “Web TV vs. Television on the Web,” the discussion will conveniently arrive on the heels of the premiere of Season 2 of Netflix’s successful web-only series House of Cards. On the […]Read More
Magnet Labs Podcast No. 32: ‘Set Yourself Free’ Viral Video, Facebook’s 10th Anniversary, and More!
On the Magnet Labs Podcast No. 32, we start off talking about something completely non-digital, non-tech, non-social media related — we talk about slipping and falling in this icy winter weather. NYC was full of black ice and slushy snow this week, but we trudged ahead and made it into the office to record the […]Read More
Social TV: Nielsen’s “Twitter TV Ratings” Incorporate Second Screen Activity
“Measurement is key,” writes the Los Angeles Times, in reference to the growing, tightening relationship between TV and social media. It’s increasingly important for advertisers, networks, and others, to have a deeper understanding of the volume of social participation and interactivity while users are watching TV. With that in mind, Nielsen launched “Nielsen Twitter TV Rating,” with […]Read More
Comcast & Twitter Announce ‘See It’ Feature; Social and TV Continue to Merge
In a significant development for social TV, a new feature called See It will start popping up incrementally on Twitter in November. From Comcast, it allows users to watch and record TV shows on their mobile devices or big screens directly through a Twitter post. Described as a “far-reaching deal with Comcast that aims to turn […]Read More
What Does The Future of TV Look Like?
“What does the future of TV look like?” At yesterday’s Future of Television conference, hosted by Digital Media Wire at the Museum of Jewish Heritage in lower Manhattan, that question was central to every one of the many interesting panel discussions. The television industry – once focused on promoting content coming from a single source (the TV […]Read More