SXSW In Review: Creating Content for a Multi-Platform Universe
As a first timer at SxSW I wasn’t too sure what to expect when I arrived in Austin. Surprisingly enough, I found a lot of very well-respected innovators in both the digital media and tech industries addressing the same concerns many brands and media companies are experiencing today.
At most panels I attended and conversations I had with peers, it seemed as if multi-platform content distribution was the overarching topic of discussion; More specifically, Snapchat was on everyone’s mind. The fact that there is a platform out there that is delivering 8 billion video views a day and is almost exclusively reaching generation z and y is game-changing for the digital media industry.Read More
Apply! ‘Marketers that Matter’ Awards in SF; Applications Due Jan. 23rd
Sponsored by The Wall Street Journal and Twitter, the 2015 Marketers that Matter Awards Gala will aim to answer the question: who is defining the new frontier of marketing? After the ongoing application process, open through January 23rd, a panel of judges will determine award-worthy marketing leaders, highlighting executives and teams who created important, influential programs with proven results throughout the year. “Marketing has never seen a […]Read More
Amazon’s ‘Transparent’, YouTube MCNs, & More: Magnet Labs Podcast No. 56
It seems as though Amazon may be having it’s “Netflix moment“, as The Verge put it in an article published yesterday announcing the renewal of its hit original series Transparent, starring Jeffrey Tambor. We discussed its success and what it means for Amazon, as well as what it means for competition in the original online series […]Read More
Content Marketing Minds: Q&A With Contextly Co-Founder Ryan Singel
Ryan Singel is the co-founder of Contextly, a digital publishing tool that helps content creators and publications engage readers by providing high-quality content recommendations. The former editor (and co-founder) of Wired’s Threat Level blog, Singel comes from a journalistic background focused on privacy, crime, and online security. In a blog post announcing his career shift, from editor/journalist to startup […]Read More
Magnet Labs Podcast No. 50 – Now With Video! : Facebook’s (Confusing) Algorithm, NFL On Apple TV, The Emmys, & More!
The Magnet Labs Podcast just wrapped episode FIFTY! We celebrated the milestone by recording the episode (with a camera!) via Google+ Hangout — it’s embedded below, under the audio. From here on out, instead of just audio, you’ll be able to watch us chat it out. And our goal is to soon broadcast each podcast live through Hangouts so that […]Read More
YouTube Around The World: Where Do Views Come From? (Infographic)
These stats might surprise you: 80% of YouTube traffic comes from viewers outside the United States, and 60% of viewers live in countries where English isn’t the primary language. This infographic from YTD explains where in the world all these views are coming from. The most avid YouTubers are in Saudi Arabia, where there are an average of […]Read More
Magnet Labs Podcast No. 47: The Simpsons On FXX, Facebook’s “Mentions”, & More!
Are you a Simpsons fan? If you can’t get enough Bart, Homer, and Marge on American TV’s longest running program, you’ll enjoy this week’s Magnet Labs Podcast, on which we discuss FXX’s acquisition of the show’s off-network rights and the incredible online distribution plan in motion for this massive content collection. “The Simpsons won’t be making a quiet entrance […]Read More
Magnet Labs Podcast No. 45: What are Government Agencies Doing on Social Media? (CIA on Twitter, TSA on Instagram)
The CIA launched its Twitter account this week with a fantastic and effective first tweet: But why would the CIA want/need to be on Twitter? On this, Contently writes: “the CIA joining Twitter raises a few questions. First off: What the hell is the CIA doing on Twitter? Moving on: How and why is the CIA attempting […]Read More
The Hectic Schedule of a Social Media Manager (Infographic by Socialcast)
Do you ever wonder what it really means to be a social media manager? What are the daily responsibilities, expectations, and tasks of those who act as social voices for brands large and small? Socialcast came up with this helpful infographic exemplifying its included description that “in order to be a successful [social manager], he or she must take […]Read More
New Episodes: Magnet Media Originals’ ‘Bongo Bongo’ and ‘Food Buzz’ for PBS
Enjoy new episodes of our Magnet Media Originals shows for PBS Digital Studios, which continue to roll out on a weekly basis. This week on Bongo Bongo, host Ethan Fixell takes a close look at a word most of us hear every day of our digitally-focused lives: link. What’s the origin, what’s the history, and what are the ways […]Read More