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In the past couple weeks, there have been two great, knowledge-heavy episodes of our originals series for PBS Digital Studios, Bongo Bongo.  Rather than focusing on a single word, as usual, this week’s episode focuses on a huge, hotly disputed topic with multiple theories: the origins of language.

“Human language has come a long way from grunts, groans, and pointing. How did we evolve to create these beautifully nuanced and intricate full-fledged languages? There are theories abound! The science of language is directly tied to our understanding of the brain. And that’s a whole other nut we still haven’t cracked! This week’s Bongo Bongo looks into the murky waters of the origins of language to try and find…swimming monkeys? No. But monkeys offer quite a bit of insight into the origins of language as one might expect,” according to the official episode description. Check it out below!

Language Origins:


Last week, the show tackled the popular word, “creep.” What does the word mean to you? “Is it the 4 hours you spent scouring your ex’s Facebook or that neighbor that always seems to know when you’re waiting for the elevator? Maybe it’s that feeling you get when the TV channel changes and you weren’t even near the remote,” writes the episode’s official description. Whatever it means to you, I bet you’re curious to find out more about the word’s interesting history. Watch it below!

Creep:

Learn more about our Magnet Media Originals division here. Thanks for watching; have a great weekend!

Any thoughts on the episodes of Bongo Bongo? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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PODCAST IMAGE UPDATE WITH RJ

Listen/watch this week’s podcast, on which Ryan, RJ, and myself talk about a variety of tech and digital news stories.

Microsoft bought Mojang, the company responsible for the uber-popular world-building game Minecraft, this week for a whopping $2.5 million. The game appeals to all ages and is one of the most successful on the market, so it stands to reason Microsoft bought it in order to put a stake in the ground with this growing gaming audience.

We also talk about Apple’s recent “gift” — a free U2 album placed directly into your iTunes account. Apparently, a lot of people didn’t want it, and now Apple is offering a way to give it back. And while we’re on the topic of Apple…Samsung has a couple of pretty funny commercials out right now, acting as a response to the new iPhone’s larger screen. See one below:

Additionally, we talk about a recent article in Ad Age, which detailed Kraft Food’s announcement that its content earned 4x better return on investment than its even targeted ads. It gives insight into Kraft’s very successful content marketing approach — and we chat about what it all means for digital content and paid advertising.

Tune in below — and be sure to stream us LIVE next Wednesday morning (and every Wednesday to follow!).

LISTEN HERE:

WATCH HERE:

SUBSCRIBE TO THE PODCAST: Find us on Spreaker or iTunes.

And follow us individually on Twitter:
Ryan Swearingen: @ryanswearingen
Emily Wilson: @emily_a_wilson
RJ Cupelli: @RJCupes

Any thoughts on the podcast? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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We’re excited to attend and cover this year’s Future of TV Summit, put on by Cynopsis Media. It’s a “360-degree in-depth, lively look at TV right now, from the perspective of content creators, sellers and advertisers. Cynopsis’ particular vantage point on the industry allows us to attract the most thoughtful leaders and doers in our field, who will share their focus on how to take advantages of the many changes that are happening in the media sector,” according to the official website.

Take a look at the full agenda here, which provides information about the opening keynote, called The Future of Television: What Does “Total Market” Mean for Brands & Advertisers?, which will be given by Jeffrey L. Bowman, Senior Partner/Managing Director & Founder/Chairman, The Ogilvy Group & The CCMCA. Other sessions throughout the day will tackle cross-platform metrics, TV-related advertising, social TV, and much more. Check it out and sign up — we hope to see you there!

Any thoughts on the Summit? Will you be attending? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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rachel

Rachel Steinberg joins our team as Director of Business Development, and we’re really excited about it! From West Philadelphia, born and raised (had to say it), she moved to New York City to attend college at NYU in 2003 and has been in the city ever since.

Most recently, she was Business Development Manager at Meredith, where she spent two+ years as the Account Executive in the Custom Solutions division, responsible for the northeast territory and controlling millions in revenue for the group. There, she utilized all media channels, including digital, print, social, shopper, and database marketing to bring idea-based solutions to clients across a variety of categories including CPG, retail, pharmaceutical, insurance, and OTC. She grew new business by more than 40% during her time there, and expanded existing business by an average of 5% year over year. She really enjoyed her time there, but was ready for a move to a place like Magnet, where the focus is solely digital, and to a place where, as Rachel puts it, “clients are being offered content from a company that has its finger on the pulse of how media is moving and growing.”

Prior to Meredith, Rachel spent 5+ years at health and wellness publisher Rodale, where she moved up the ranks, from Executive Assistant post-college, to Business Development Coordinator, to Account Manager, Business Development.

“It was such a great job out of college — and over the course of those years. It allowed me to gain experience in so many different areas. But at the 5 year mark, it came to the point where I needed to put a stake in the ground,” she said. “I needed to ask myself, what am I good at? What do I enjoy most? What am I most passionate about? And the answer to all those questions was “sales.”‘

Pursuing her passion for sales is now working in our favor here at Magnet, where Rachel leads our BD team in defining and executing strategic sales plans focused on driving revenue and ensuring the client receives well-conceived, creative digital video content that meets and exceeds distribution goals.

What are you most excited about for your new role?

“I like the variety, the multi-tasking. With one client we might be delving into goals and objectives, and who their customers are; with another client, I’m helping the team brainstorm a cool concept or creative idea; with another client we’re having lunch and talking about what’s important to them and what’s going to help their business.

You get to have your hands in a lot of the initial processes. To me, it’s incredibly exciting to get to the point where a client feels like they’re in it with you, and feels like they’re a partner with you. It’s a great feeling to get all the information needed about their business, so that we can arm ourselves to put something really cool together for them.”

What is it about digital video that you like so much? 

“We’re selling and making something that someone really wants, and really needs, which I think is important. Additionally, it’s our ability, as a company, to prove results to the client from a metrics perspective — that’s what I get really excited about.”

Any thoughts on the post? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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kraft

In her keynote speech at Content Marketing World in Cleveland last week, Kraft Food’s Director of Data, Content, and Media, Julie Fleischer, announced that Kraft now generates the equivalent of 1.1 billion ad impressions a year, and a four-times-better ROI through content-marketing than through even targeted advertising. After its split with Mondolez two years ago, Kraft “really started getting its act together in content,” according to this article in Ad Age.

Fleischer, who has been named the Content Marketing Institute’s “Content Marketer of the Year” for 2014, holds the quality of her content to a very high standard, and still thinks of it in terms of paid advertising.

“It’s not about putting something out every day to be part of the conversation,” she said, adding that Kraft “believes brands shouldn’t post content they don’t deem worthy of paying to distribute,” writes Ad Age.

She refers to this as “relentlessly pursuing worthiness,” and adds: “The days of free organic reach are rapidly coming to an end. If you wouldn’t spend money behind it, then why do it? It’s shouting into the wind without making a sound. How many of us are guilty of being slaves to a calendar or posting cadence?”

These are worthwhile questions to consider and answer as content marketers.

In her speech, Fleischer also notes the importance of marketing to individuals, not to segments. According to the article, “Kraft tracks 22,000 attributes of the more than 100 million annual visitors to its websites and has merged its content and data-management platforms. The data is used to power the increasingly individually addressable advertising Kraft does through its programmatic media buying, which Ms. Fleisher eventually expects to account for the majority of the company’s buys.”

She also advised content marketers to pay attention to trends and apply them quickly, and to realize that content and advertising are inextricably linked, because even as content outperforms advertising in terms of engagement, Ms. Fleischer said, “…relevant content programmed strategically with your advertising makes your advertising work harder for you.”

What do you think of Kraft’s approach to content marketing? Let us know in the comments.

Any thoughts on Kraft’s approach to content marketing? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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Events_Sept16

We’re hosting another event at our NYC headquarters this week. Join us tomorrow as New York Women In Communications and The Content Council present “Cocktails and Conversations: Winning at Content Marketing”, featuring a panel discussion amongst a small group of successful content marketing professionals. Click above for more information.

Check out that event, and the many others going on throughout NYC this week!

MONDAY:

Why Startups Fail: Funding And Pitfalls Of New Ventures
Monday, Sep 15 (06:30 PM) @ Fordham University School of Law
150 W 62 St, Rm 301, New York
Free

NYC Media Startups Demo Night
Monday, Sep 15 (06:30 PM) @ CUNY Graduate School of Journalism
219 W 40th St, New York
$5

TUESDAY:

Downtown Tech Breakfast
Tuesday, Sep 16 (08:30 AM) @ To be decided (Lower Manhattan)
157 Fulton St, New York
Free

NYC Film Premiere: The Future Of Energy
Tuesday, Sep 16 (06:30 PM) @ NY Society for Ethical Culture
2 W 64th St, New York
Free ($10 suggested donation)

Cocktails & Conversations: Winning At Content Marketing (with New York Women In Communications/The Content Council)
Tuesday, Sep 16 (6:00 PM) @ Magnet Media Inc.
122 W 27th St., New York
$16.00 for students, $26.00 for NYWIC members, and $50.00 for all others.

Read More…

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Podcast_ERRS_Final

It was a huge news week, with lots to discuss on the 13th anniversary of September 11th. Apple unveils new enormous iPhones, the much-anticipated Apple Watch, and the Apple Pay mobile payments system, and instantly releases U2’s first album in five years to its 500 million iTunes subscribers for free. The city of Seattle asks its citizens to hold off on the selfies during football games to avoid overloading phone lines in case of emergency (huh?!). Also, Twitter tests Buy buttons, Spotify tries videos ads, Netflix eyes short-form content, and Facebook gets all YouTubey.

Many other facets of all of the above, including RJ’s not-at-all-subtle feelings on the Apple Watch.

Also…in case you missed the memo, the Magnet Labs Podcast is now available in both audio (listen below, on Spreaker, or subscribe in iTunes!) and video—LIVE every week (Wednesday mornings at 9:30am ET barring unforeseen conflicts such as this week…so follow us for updates!) on YouTube and Google+ Hangouts! Tune in live and chime in with your own thoughts or simply enjoy after the fact here below or on the aforementioned channels!

Without further ado…

LISTEN HERE:

WATCH HERE:

SUBSCRIBE TO THE PODCAST: Find us on Spreaker or iTunes.

WATCH US EACH WEEK: On Google+ and YouTube.

And follow us individually on Twitter:
Ryan Swearingen: @ryanswearingen
Emily Wilson: @emily_a_wilson
RJ Cupelli: @RJCupes
Shannon Peterson: @ShanannaginnS

Any thoughts on the podcast? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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How much do you think one episode of Orange is the New Black costs to make? If you guessed $4 million, you’d be right. Yes, $4 million. This infographic from Great Business Schools details The Economics of Netflix, using HBO’s financial approach to original content creation as a running point of comparison.

As summarized by Lost Remote, here are highlights from the research:

  • To pay for one show, 520,834 people need to subscribe to Netflix for two years, or, 1/600 of all Americans. For five shows, 2.6 million new subscribers are needed, or, 1/115 of all Americans
  • Cost per episode: Hemlock Grove: $4 million; Orange is the New Black: $4 million; House of Cards: $4.5 million before David Fincher (executive producer)
  • HBO spends $1 billion a year on original content. But Time Warner owns them…So there’s lots of cash on hand. Netflix is continuing to grow, but they’re having to borrow through bonds to keep expanding.

See the infographic in full below:

netflixinfographic

Any thoughts on the infographic? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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vidyard-banner

You’ve likely heard about and understand the power that video has in building a brand’s credibility, demonstrating expertise, and educating audiences. It’s not lost on you — your brand needs video. The remaining challenge is to create the right videos for your audience. Ones that engage them with the right message at the right times, in order to help them proceed from awareness all the way through the marketing funnel to closed business and beyond.

We’re co-presenting and co-hosting a webinar on Thursday, September 25th — along with our friends over at Vidyard — that will tackle how to use video at every step of the customer journey. Our aim is to take this conversation from being theoretical in nature, to being practical — meaning you’ll learn the following:

  • How to help your audience by providing the right message at each stage of the customer journey
  • What video formats best suit those messages
  • How to extract data and value through video at each stage

Our Director of Marketing, Ryan Swearingen will co-host, along with Vidyard’s Community Marketing Manager, Jon Spenceley. Find out more information and sign up by clicking below.

Any thoughts on the upcoming webinar? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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nywic

Join New York Women in Communications for Cocktails & Conversations: Winning at Content Marketing, a panel discussion in partnership with The Content Council, to be hosted here at Magnet Media on Tuesday, September 16th.

Moderated by Lori Greene, Senior Partner, Content Director at Maxus, the panel will include Katrina Craigwell, Head of Global Digital Programming at GE, Georgia Galanoudis, Managing Director at Meredith Xcelerated Marketing, and Julie Hochheiser Ilkovich, Managing Partner & President of Editorial Operations at Masthead Media Company.

It’s going to be a great evening of — as the event title suggests — delicious cocktails and interesting conversation amongst leaders in content marketing. We hope to see you here!

$16.00 for students, $26.00 for NYWIC members, and $50.00 for all others.

Any thoughts on the event? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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