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Tomorrow night, Wednesday, June 19th, Magnet CEO Megan Cunningham will participate on The New Patrons: Earning a Living With Corporate Video Content panel hosted by the New York Women In Film and Television organization. Along with three others: Anita Allison, a Brooklyn-based independent film producer and Executive Producer at Bain & Co., Ina Burke, the Executive Producer of Branded Content at Digitas, and Elizabeth Gay, Executive Director of Production Services at JPMorgan Chase & Co. (and moderated by NYWIFT board member Esmée Einerson, the Digital Media and Content Producer for J.P. Morgan Asset Management), Megan will discuss her experience and answer questions about her leadership role and success in the corporate video space, specifically in regards to digital and self-publishing developments within the industry.

The event description summarizes the current corporate video climate as follows: “With audiences moving from traditional outlets to digital and social media, brands are increasingly playing the role of producers and publishers. Somewhat like the art patrons of the Renaissance, brands are utilizing the skills of creative talent to tell their story in compelling, innovative and creative ways. For creators, this shift opens new possibilities as they seek to obtain the funding necessary to realize an artistic vision.”

The event will be held at JP Morgan Chase One Chase Manhattan Plaza, 28th floor. Photo I.D. required for entry and you can register HERE.

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Blog Events June 17

It’s time to plan out your week. And whether you’re interested in how the sports industry relates to digital branding, or you have a fascination with the growing startup culture in China, or you’d like to meet other likeminded individuals at a tech happy hour, there’s something for you to check out. Our list of favorite tech, digital, and marketing events is below. Enjoy your week in NYC!

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Magnet Media Labs Podcast

After a few weeks’ hiatus, the Magnet Media Labs podcast is back this week, sending you into the weekend with discussion on a variety of tech, social media, and entertainment topics.

First of all, in a significant social media development, Facebook now has #hashtags! We also discuss News Corp.’s developing social network, which may (or may not) turn into competition for LinkedIn. We also take a look at this infographic on content marketing and discuss eBay’s new window shopping venture.

And just for fun, we discuss the imagined possibility of  traveling from New York to Los Angeles within 45 minutes (video below).

Listen Here:

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Editor’s note: From 2pm on Thursday, June 6th to 2pm on Friday, June 7th, Magnet Media employees participated in the first ever 24-hour Magnet Marathon, an entire day dedicated to getting together with coworkers and creating. The assignment? MAKE SOMETHING! Aside from that, there were no other guidelines (other than a 3 minute time limit), giving teams the freedom to brainstorm and execute their joint creativity.

The result? As our Creative Director Matt Landfield writes in this insightful column (below videos) on creativity in the workplace: “In 24 hours, the Magnet team produced eight terrific short films ranging from the ridiculous to the sublime, as well as two solid pitch decks chock-full of insightful, new, and valuable ideas for new products and services that Magnet may provide in the future. People in all different disciplines across the organization were stepping out of their usual roles, and performing tasks and contributing in ways that they probably never expected to do at work– or… ever.”

Please watch this playlist of videos, read, and enjoy.

From Matt Landfield, Creative Director:

In November 2012, members of the Magnet “Google Hangout” production team and I were at the Google Partner Plex in Mountain View California, producing a live-streamed Google Hangout on Air for an event called The Google Engage for Agencies All Stars Summit. The featured speaker for the Hangout on Air was Daniel Pink, author of several books about business and management, including Drive and To Sell is Human.

The subject of his talk that day was motivation– how to motivate people in an organization to not just work harder, but how to motivate them to work smarter, better and in a more meaningful way, so that they can be both more productive for the organization, but also more satisfied with and rewarded by the work that they do.

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e-commerce

Shopping used to be something you went to do. You had to go shopping. With the onset of the mainstream internet and e-commerce, that began to change. And with the added proliferation of mobile e-commerce in recent years, the former concept of shopping as a physical, location-based activity began rapidly changing, further transforming into what it is now: pervasive, on-the-go, and 24/7.

Because of that, retailers desperately need a strong online presence in order to be available to the constantly searching, scrolling, typing, clicking, zooming, and browsing catalog of consumers. Online video, and most recently shoppable video, play increasingly significant roles in this effort, but so do well-designed, mobile-optimized websites with easy-to-navigate user interfaces, and a focus on image-based shopping capabilities. Read More…

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This week on the Magnet Minute, Amy discusses the social media content marketing platform SlideShare, on which you can easily share slides and presentations with your audience.

Although the convenience of having a place to host your Powerpoint presentation online is great enough, this network is even more useful that that if you dig a little deeper. The amount of amazing content being saved on Slideshare is incredible, especially when you think about all of the professional speakers using it to share their slides.

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A couple weeks ago we celebrated our new NYC office and studios with an open house party, hosting friends, coworkers, business partners, and clients for an evening of food, drinks, socializing…and at the end, even some karaoke.

We’re grateful to each person who made it out. Thanks for celebrating with us and thanks for the support. We invite you to take a moment and watch this short and sweet sizzle video from the party. And we hope to see you around here again soon!

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Attitudes Toward B2B

According to a report from the CMO Council and NetLine, “87% of B2B (business to business) content consumers say that online content has a major (27%) or moderate (60%) impact on their vendor selection…and 35% believe that online content highlights the vendors that best understand their needs. With such emphasis being placed on content marketing, it’s imperative that B2B brands understand what types of content best influences these buyers,” writes Marketing Charts.

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Matt Ballek

As a new addition to Magnet Media, Matt Ballek, the Director of Strategic Distribution Services, gives the company a presence in the midwest — though his work will expand to and meet the needs of clients nationwide. Residing in the windy city of Chicago, Illinois, Matt brings years of professional experience to Magnet, as well as industry recognition as an expert in search engine optimization (SEO) and online video distribution services.

On a recent visit to NYC, we sat down with Matt to ask him about his experience, the work he’s doing at Magnet, and about his belief that video optimization is a vital component to success on YouTube and beyond.

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blog-events-june10

Don’t let the rainy forecast stop you from going out and participating in some of the best tech, digital, and marketing events going on this week in NYC. We’ve listed some highlights below. Grab an umbrella and get out there!

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