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Leading up to our NewCo NY content session tomorrow afternoon, the hot topic around the office is how data and analytics can and should inform the creative storytelling process. This goes hand-in-hand with the infographic below, which breaks down the modern marketer, detailing how he or she needs to be part artist, part scientist in order to engage audiences. It takes a calculated blend of the two to succeed in today’s digitally focused marketplace.

For every well-written and/or beautifully designed piece of content created by the marketer, there also needs to be a heavy dose of performance tracking and analytics analysis. It’s not enough to let the creative side dominate everything, or conversely, to let numbers control creative entirely. Instead, it’s a blend, a mix, a smothering of the two together, after which the outcomes turns into a desired, informative piece of marketing content that reaches the audience and makes a lasting impact.

infographic

This infographic by Matt Wesson – a Marketing Content Specialist at Pardot – originally appeared at http://blogs.salesforce.com

Any thoughts on the infographic? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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powerbi

Recently, we did some work for Microsoft’s Power BI for Excel data visualization software, which is built into its larger Office 365 offering. Microsoft needed to get the word out about the software, explaining what it can do to make the lives of data scientists and professionals easier.

Resulting from a strategic research phase, Magnet developed a suite of content recommendations for Microsoft, focused largely on video. The team analyzed Power BI’s target audience, including its collective business-related challenges and needs, which led to the creation of an integrated campaign with the branded concept “Express Your Cells” — a light-hearted look at the cell itself, the smallest unit of data. The campaign’s bulk is comprised of a three-part video series of interconnected videos showcasing how Power BI efficiently and beautifully meets the needs of data professionals.

These three videos live on Microsoft’s Power BI website and on the Microsoft Server and Cloud YouTube channel, where they continue to creatively explain the software to customers on a recurring basis. See the full case study here and watch the first video of the three-part series below:

Any thoughts on the case study? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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vidyard-banner

Yesterday we co-hosted a webinar with the awesome folks over at Vidyard, about Using Video at Every Step of the Customer Journey. Our Director of Marketing Ryan Swearingen, alongside Vidyard’s Director of Demand Generation Joe Gelata, presented insights and provided examples about how the versatile online video medium can help you increase brand awareness, turn that awareness into consideration and lead generation, nurture those new leads in order to make them stick, and ultimately, close deals.

The presentation covered exactly how to use video at every step of the way, whether that’s through event coverage, within email marketing campaigns, by using shoppable video with purchase links directly embedded into the narrative, through web forms designed to enable information exchange, with case studies, and a bunch more.

Check out the full presentation deck here:

Throughout the webinar, we referenced a wide variety of video project examples to drive the points home. See some of those here:

“Keep It Wild” Google+ Hangout On Air for Toyota 4Runner (example of Event/Product Launch/Brand Awareness video)


Microsoft’s Internet Explorer 10: “Do You Know This Guy?” Video (example of Product Launch/Brand Awareness video)


One of Vidyard’s (many) Fun Campaign Videos (example of Lead Generation video)


We created a companion Tip Sheet to go along with the webinar. It summarizes the main points and helps with implementation ideas. Click the button to download below!

TipSheet_Sept26_Large

 

Any thoughts on the webinar? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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Podcast_ERRS_Final

On this week’s episode of the Magnet Labs podcast, we discuss Alibaba’s anticipated debut on the New York Stock Exchange, where things went even better than forecast for the Chinese online marketplace. We also talk about the big casting news of the week: Vince Vaughn and Colin Farrell are officially locked in for starring roles in season two of HBO’s hit drama, True Detective. Does this make you more or less excited for the second installment of the show?

We also discuss some radio news on this week’s episode. Clear Channel announced that it’s hipping up its branding, and will now be called iHeartMedia — a play on its popular app iHeartRadio. This led us to talk about an older article, but one still of interest, which claims that radio may provide advertisers the highest return on investment, even when compared to online ad opportunities.

Tune in/watch to hear our thoughts and input on these topics and more. We’d love to implement your opinions into the conversation, too, so be sure to tune in live next Wednesday morning at 9:30am ET and send in what you have to say!

LISTEN NOW:

WATCH HERE:

VIDEO OF THE WEEK:


SUBSCRIBE TO THE PODCAST:
 Find us on Spreaker or iTunes.

And follow us individually on Twitter:
Ryan Swearingen: @ryanswearingen
Emily Wilson: @emily_a_wilson
RJ Cupelli: @RJCupes
Shannon Peterson: @ShanannaginnS

Any thoughts on the podcast? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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ryansingel

Ryan Singel is the co-founder of Contextly, a digital publishing tool that helps content creators and publications engage readers by providing high-quality content recommendations. The former editor (and co-founder) of Wired’s Threat Level blog, Singel comes from a journalistic background focused on privacy, crime, and online security. In a blog post announcing his career shift, from editor/journalist to startup co-founder, Singel wrote:

“Ten years of writing and editing at Wired, covering everything from the NSA to Y Combinator, has taught me many things: that privacy and transparency matter, that journalism is hard and fascinating, and that, while the future of news and publishing is the Web, the tools for online journalism remain frustrating. Writers must move faster than ever and are now often their own editors, photo desk and publicists — though the tools they use are too often kludgy and inadequate.”

With frustrations and challenges like those in mind, Singel and co-founder Ben Autry launched Contextly in 2012. We caught up with Singel this week to ask him a few questions for our Content Marketing Minds blog series. Check out his responses below, which offer a unique perspective on how journalism, content, and reader engagement are intertwined — and how brands can set themselves apart by practicing authenticity.


MM: What do you see as the biggest challenge for brands in using content to reach audiences successfully / meaningfully?

RS: In a phrase, companies are trying too hard to be cool. I’m particularly not a fan of things like Verizon Wireless’s campaigns on Buzzfeed. Take for instance their back to school campaign: 17 Things You Actually Kinda, Sorta Miss About School. The 10 Stages Of Going Back to School As Told by Emoji.

As my good friend Mike Isaac of the NY Times likes to say on Twitter: Ughh.

That’s just simple pandering — trying to appropriate what kids do on the internet and put a mega-corporation’s name on it.

There’s nothing that’s “Verizon Wireless” about it, other than it’s that company’s money being used to hire cool hunters.

That’s what you do with “content marketing” when your company doesn’t stand for anything.

The hardest part for companies when trying to do content marketing is actually being in business for a real reason, other than just making money. If you can honestly identify that, then all kinds of advertising gets easier.

MM: Do you have any advice for marketers struggling to prioritize goals and objectives in the crowded digital space? How does Contextly factor into that equation?

RS: Think long-term and high-value. And think like your customers. Be mission driven. What’s the purpose of getting Facebook followers? Or Tweeting 20 times a day? Or having a Tumblr or Instagram account?

For companies that have useful and deep blog content, Contextly helps get readers diving deeply. The data shows that people who show up and read just one story are statistically unlikely to return, while those who visit a site and read more than one post are likely to return.

Our mission at Contextly is to help publishers of all sizes and types to build long-term audiences.

We do that by giving readers a great experience, with high-quality recommendations that show up where they are useful, without being annoying. For instance, we will never make a “slider” that pops out from the bottom right of the page when a reader nears the end of a piece. That’s a gimmick and it’s one that interferes with your reader’s flow of attention.

Instead, we surface relevant, personalized, evergreen and trending content, whether that’s video, products, or a blog post. We then show it to readers where it’s useful, making something that’s good for readers, writers and publishers.

Read More…

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Events_Sept22

It’s officially fall now, and while there are some mixed feelings about saying goodbye to the warmth of summer, we certainly welcome pumpkin flavored coffee, beer, bread (and everything else), sweaters, changing colors, and all the other glories of the new season. To kick things off, consider this list of tech, digital, and marketing events going on this week in NYC.

Check out the Social Good Summit tonight, hear about Finance in Media on Wednesday, and/or attend the Android Lightning Talks at Google HQ on Thursday. See those and many other options below. As always, check out Gary’s Guide for an even larger list of events going on this week. Enjoy!

MONDAY:

5th Annual Social Good Summit
Monday, Sep 22 (06:00 PM) @ Kauffman Concert Hall @ 92Y
Lexington Ave and 92nd St, New York
Price Not Known

What Is Native Advertising And How Can It Help Me?
Monday, Sep 22 (06:30 PM) @ WeWork Labs
175 Varick St, 8th Fl, New York
$50

FinTech Forum – Intro To Financial Innovation
Monday, Sep 22 (07:00 PM) @ Roone Arledge Cinema
2920 Broadway, 2nd Fl, New York
Free

TUESDAY:

Role For Data In Climate Change Resilience
Tuesday, Sep 23 (06:00 PM) @ 532 Gallery Thomas Jaeckel
532 W 25th St, New York
$15

#ThinkTank – How To Start A Startup
Tuesday, Sep 23 (07:00 PM) @ Thinkful
598 Broadway, 5th Fl, New York
Free

Read More…

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Screen Shot 2014-09-19 at 1.13.35 PM

In the past couple weeks, there have been two great, knowledge-heavy episodes of our originals series for PBS Digital Studios, Bongo Bongo.  Rather than focusing on a single word, as usual, this week’s episode focuses on a huge, hotly disputed topic with multiple theories: the origins of language.

“Human language has come a long way from grunts, groans, and pointing. How did we evolve to create these beautifully nuanced and intricate full-fledged languages? There are theories abound! The science of language is directly tied to our understanding of the brain. And that’s a whole other nut we still haven’t cracked! This week’s Bongo Bongo looks into the murky waters of the origins of language to try and find…swimming monkeys? No. But monkeys offer quite a bit of insight into the origins of language as one might expect,” according to the official episode description. Check it out below!

Language Origins:


Last week, the show tackled the popular word, “creep.” What does the word mean to you? “Is it the 4 hours you spent scouring your ex’s Facebook or that neighbor that always seems to know when you’re waiting for the elevator? Maybe it’s that feeling you get when the TV channel changes and you weren’t even near the remote,” writes the episode’s official description. Whatever it means to you, I bet you’re curious to find out more about the word’s interesting history. Watch it below!

Creep:

Learn more about our Magnet Media Originals division here. Thanks for watching; have a great weekend!

Any thoughts on the episodes of Bongo Bongo? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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PODCAST IMAGE UPDATE WITH RJ

Listen/watch this week’s podcast, on which Ryan, RJ, and myself talk about a variety of tech and digital news stories.

Microsoft bought Mojang, the company responsible for the uber-popular world-building game Minecraft, this week for a whopping $2.5 million. The game appeals to all ages and is one of the most successful on the market, so it stands to reason Microsoft bought it in order to put a stake in the ground with this growing gaming audience.

We also talk about Apple’s recent “gift” — a free U2 album placed directly into your iTunes account. Apparently, a lot of people didn’t want it, and now Apple is offering a way to give it back. And while we’re on the topic of Apple…Samsung has a couple of pretty funny commercials out right now, acting as a response to the new iPhone’s larger screen. See one below:

Additionally, we talk about a recent article in Ad Age, which detailed Kraft Food’s announcement that its content earned 4x better return on investment than its even targeted ads. It gives insight into Kraft’s very successful content marketing approach — and we chat about what it all means for digital content and paid advertising.

Tune in below — and be sure to stream us LIVE next Wednesday morning (and every Wednesday to follow!).

LISTEN HERE:

WATCH HERE:

SUBSCRIBE TO THE PODCAST: Find us on Spreaker or iTunes.

And follow us individually on Twitter:
Ryan Swearingen: @ryanswearingen
Emily Wilson: @emily_a_wilson
RJ Cupelli: @RJCupes

Any thoughts on the podcast? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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We’re excited to attend and cover this year’s Future of TV Summit, put on by Cynopsis Media. It’s a “360-degree in-depth, lively look at TV right now, from the perspective of content creators, sellers and advertisers. Cynopsis’ particular vantage point on the industry allows us to attract the most thoughtful leaders and doers in our field, who will share their focus on how to take advantages of the many changes that are happening in the media sector,” according to the official website.

Take a look at the full agenda here, which provides information about the opening keynote, called The Future of Television: What Does “Total Market” Mean for Brands & Advertisers?, which will be given by Jeffrey L. Bowman, Senior Partner/Managing Director & Founder/Chairman, The Ogilvy Group & The CCMCA. Other sessions throughout the day will tackle cross-platform metrics, TV-related advertising, social TV, and much more.

Check it out and sign up — we hope to see you there! Use the code MAGNET for a discounted ticket price.

Any thoughts on the Summit? Will you be attending? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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rachel

Rachel Steinberg joins our team as Director of Business Development, and we’re really excited about it! From West Philadelphia, born and raised (had to say it), she moved to New York City to attend college at NYU in 2003 and has been in the city ever since.

Most recently, she was Business Development Manager at Meredith, where she spent two+ years as the Account Executive in the Custom Solutions division, responsible for the northeast territory and controlling millions in revenue for the group. There, she utilized all media channels, including digital, print, social, shopper, and database marketing to bring idea-based solutions to clients across a variety of categories including CPG, retail, pharmaceutical, insurance, and OTC. She grew new business by more than 40% during her time there, and expanded existing business by an average of 5% year over year. She really enjoyed her time there, but was ready for a move to a place like Magnet, where the focus is solely digital, and to a place where, as Rachel puts it, “clients are being offered content from a company that has its finger on the pulse of how media is moving and growing.”

Prior to Meredith, Rachel spent 5+ years at health and wellness publisher Rodale, where she moved up the ranks, from Executive Assistant post-college, to Business Development Coordinator, to Account Manager, Business Development.

“It was such a great job out of college — and over the course of those years. It allowed me to gain experience in so many different areas. But at the 5 year mark, it came to the point where I needed to put a stake in the ground,” she said. “I needed to ask myself, what am I good at? What do I enjoy most? What am I most passionate about? And the answer to all those questions was “sales.”‘

Pursuing her passion for sales is now working in our favor here at Magnet, where Rachel leads our BD team in defining and executing strategic sales plans focused on driving revenue and ensuring the client receives well-conceived, creative digital video content that meets and exceeds distribution goals.

What are you most excited about for your new role?

“I like the variety, the multi-tasking. With one client we might be delving into goals and objectives, and who their customers are; with another client, I’m helping the team brainstorm a cool concept or creative idea; with another client we’re having lunch and talking about what’s important to them and what’s going to help their business.

You get to have your hands in a lot of the initial processes. To me, it’s incredibly exciting to get to the point where a client feels like they’re in it with you, and feels like they’re a partner with you. It’s a great feeling to get all the information needed about their business, so that we can arm ourselves to put something really cool together for them.”

What is it about digital video that you like so much? 

“We’re selling and making something that someone really wants, and really needs, which I think is important. Additionally, it’s our ability, as a company, to prove results to the client from a metrics perspective — that’s what I get really excited about.”

Any thoughts on the post? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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