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blog-magnetminute_APRIL23

This week on the Magnet Minute, I talk about accessing the royalty-free music library available on the YouTube Video Editor.

Whether they’re humorous, poignant, inspiring, or whatever else, your YouTube videos tell stories. And people love stories. When it comes to video, a great way to push a story forward is by adding music. Even just subtle background music can help your video come to life, adding personality and assisting pacing. For example, if you choose to use classical music in the background, you communicate that your content is perhaps more serious in nature. Using heavy metal music expresses an entirely different energy. So does hip-hop. The pace of your chosen music can help to create a certain mood.

Unfortunately, using recorded music often comes at a hefty price. And if you don’t pay and use it anyway, you put yourself at risk of copyright infringement. Videos that use unauthorized music will often be taken down or muted on YouTube.

But there’s a wonderful and little-known feature on the YouTube Editor that allows you to access and use a robust royalty-free music library (meaning you can use it without paying).

Read More…

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Matt Ballek VidiSEO

On this episode of VidiSEO, Magnet’s Director of Strategic Distribution tells How to Caption YouTube Videos. As always, Matt mixes humor and lightheartedness with effective and implementable tips that will help take your YouTube content and channel to a higher level.

Captioning your YouTube videos makes them more accessible for the hearing impaired, and also makes the content of your video more accessible to YouTube itself – and to it’s millions of viewers. Once YouTube knows what your video says, it can recognize words and phrases in order to make your content more searchable.

Find out more on that and much more in the episode below:

Any thoughts on the video? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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Budweiser-Vine-41714

Vayner Media‘s mobile-first marketing and production agency Grapestory called on Magnet to produce a broadcast-quality Vine video for its client, Budweiser, which was to be featured multiple times during the live Super Bowl 2014 broadcast. And it needed to happen fast! The deadline was under 48 hours in total.

Budweiser already had a Vine like this one online as part of its #ThankaBud sober driving campaign, but that one had been created using an iPhone. In order to play (and look good) on live TV, it needed to be recreated at top broadcast quality.

In order to create the desired stop motion quality, the shoot was set up as if it were a print photography project, complete with a professional print-trained photographer on set to shoot each frame with proper lighting and direction. Once finished and delivered, the spot was featured multiple times during the Super Bowl’s live broadcast.

Check out the full case study here and see the Vine video below:

Any thoughts on the video? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

EmilyWilsonEmily Wilson is a writer and editor from Long Beach, California. She earned a B.A. in English at Chapman University and an M.A. in online journalism at the University of Southern California. She’s done writing and/or digital marketing for The Port of Long Beach, Entertainment Technology Center, Anthem Magazine, Instituto Fazer Acontecer, and others. She now works as Managing Editor of Content at Magnet Media and eats an awful lot of NYC pizza.

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firstflight

Each Monday morning, our Production team gets together to talk about the week’s projects. To kick things off, someone shares a piece of content that’s been inspiring their work recently. Today our copywriter Chad Callaghan shared An and Ria’s First Flight, a viral video that’s part of Vodafone’s #Firsts campaign (which documents people doing various things for the first time). If you haven’t seen it yet, it’s definitely worth the 10 minute investment.

The story follows two elderly women as they embark on their first flight ever. Vodafone sends the ladies to Barcelona in style, complete with private jet and Vodafone tablets to document the trip and communicate with family back home. It’s a heartwarming and hilarious piece of content marketing – and the internet has taken notice. The video has more than 2 million YouTube views since its posting on April 7.

Chad picked the video because it’s a good example of branded video that gives the story ample time to evolve, that integrates a product but does so non-evasively, and that rewards the viewer for investing time into the narrative.

If you’ve yet to see it, be sure to check it out below.

Any thoughts on the video? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

EmilyWilsonEmily Wilson is a writer and editor from Long Beach, California. She earned a B.A. in English at Chapman University and an M.A. in online journalism at the University of Southern California. She’s done writing and/or digital marketing for The Port of Long Beach, Entertainment Technology Center, Anthem Magazine, Instituto Fazer Acontecer, and others. She now works as Managing Editor of Content at Magnet Media and eats an awful lot of NYC pizza.

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Events_Apr21

We’re excited to co-sponsor and host VideoInk’s next event at Magnet HQ in NYC this Thursday evening, which will be a discussion and presentation about Understanding Analytics – Benchmarking Success (Which Metrics Matter?). Click here for ticket information. We hope to see you!

Also check out the wide variety of other interesting events happening this week throughout NYC, like tonight’s discussion on Women in Entrepreneurship, or tomorrow night’s talk on Telling Stories with Data. All that and more below.

NEW YORK:

Women in Entrepreneurship
Monday, Apr 21, 06:00 PM @ The Puck Building
295 Lafayette St, 2nd Fl
Free

Launch Talks: Growth Companies: What does it take to launch a new brand?
Monday, Apr 21, 06:30 PM @ TechSpace Union Square
41 E 11th St
$37

#WeConnect Networking Mixer
Village Pourhouse, 64 3rd Ave, New York
64 3rd Ave
Free

Telling Stories with Data
Tuesday, Apr 22, 06:30 PM @ About.com HQ
1500 Broadway, 6th Fl
Free

Future of Startup Financing
Tuesday, Apr 22, 07:00 PM @ Moot Court Room @ Brooklyn Law School
250 Joralemon St, Brooklyn
$5

How Companies are Looking at Social Data
Tuesday, Apr 22, 07:00 PM @ PeekAnalytics
265 W 37th St, 6th Fl
Free

Niche Networks – The Future of Social Media
Wednesday, Apr 23, 06:30 PM @ Hotwire PR
16 W 22nd St
Free

Ethics Matter w/ Douglass Rushkoff
Thursday, Apr 24, 06:00 PM @ Carnegie Council for Ethics in International Affairs
170 E 64th St
Free

VideoInk + BigScreen LittleScreen – Understanding Analytics + Benchmarking Success
Thursday, Apr 24, 06:30 PM @ Magnet Media
122 W. 27th St. NYC
$20

$200K Entrepreneurs Challenge – Final Pitch-Off & Awards Ceremony
Friday, Apr 25, 09:00 AM @ John Paulson Auditorium @ NYU
40 W 4th St, New York
Free 

Any thoughts on the week’s events? Will we see you at Magnet on Thursday night? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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video

[Editor's Note: Written by Magnet's Senior VP of Business Development, this article asks marketers interested in video the crucial question: is your video campaign based on assumptions or derived from data?]

Many, if not most, marketing organizations do research into customer (or prospect base) demographics, into the buying motivations of those groups, and into other relevant data meant to inform the marketers and help development of a targeted, efficient marketing strategy.

Once the strategy is developed and ready to go, tactics are employed to accomplish the organization’s objectives. One of the increasingly common and key components of most strategies is video marketing, as marketers are recognizing that B2C and B2B clients and prospects are not only viewing video, but are also being influenced to take action after viewing the video.

When it comes time to implement video into an overall marketing strategy, it’s suddenly time for production. At this point, the marketer has already set budget parameters, which leads to the next and crucial point at which the following question arises: is your video Assumption-Based or Data-Informed?

Many naturally gravitate toward on an Assumption-Based model, meaning there’s heavy reliance on internal assumptions about what messages should be communicated to the target audience and how. These decisions are often based on assumptions about clients or prospects and/or gathered from general marketing research done during strategic development.

Assumption-Based video has higher potential to miss key information that could contribute to the success of your video campaign. Information like how the target audience consumes video content, what video content they like to consume, what messages resonate with the target audience, on which platforms they consume video content, and much more.

For an example of a video created based on assumptions, see below. The European Commission aimed to create a video encouraging women to get more involved in science and mathematics, but packaged and delivered it in such a way that left women feeling stereotyped and marginalized. Increased data analysis could have indicated the targeted audience wouldn’t respond well to the message delivered as it was.

Or read here for more about the outcry over Hyundai’s video depicting a failed suicide attempt (in order to showcase a new car’s low emissions). In both of these examples, the companies managed to reach their target audiences, but delivered the wrong messages.

Read More…

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MM_APR16

This week on the Magnet Minute, I talk about using analytics on YouTube to improve video content.

If you’ve posted videos in the past, then you might know the value (and I’d say necessity) in studying analytics from your previous posts before you begin the creative process for all future videos. Studying that data can help to determine how effective your messages have been and can also suggest ways to improve upon those as needed.

Here are four key areas to analyze on YouTube:

Audience Retention
This graph shows the exact times when people stopped watching your videos. This will help you discover weaknesses in your videos or will inform you of ideal length. If you consistently lose the bulk of your audience halfway through a video, you’ll need to place your most important content in the first half.

Playback locations
This feature tells you how much of your audience views your content on mobile devices — through an embedded player, or on your YouTube channel.

Demographics
This page breaks down your viewership by age group and gender. If you have a specific target audience in mind, and it turns out that those individuals are not watching your videos, you may have to improve your content or find other ways to get it in front of those individuals. Or who knows? You may discover a potentially new customer-base watching your content. Then you’ll be able to target them more deeply as well.

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videoinkeventseries (1)

Join us next Thursday, April 24th for the next installment of VideoInk Chats co-presented and hosted by Magnet Media and BigScreen LittleScreen. Get your ticket now for a night of drinks (open bar!), food, screenings, and great conversation on the topic of Understanding Analytics + Benchmarking Success – Which metrics matter?

Following a screening of three independent projects of varying lengths and formats, VideoInk founder Jocelyn Johnson will lead a chat with an expert panel of analytics and data experts. One such screened project will be Magnet Media Originals’ premiere episode of Dear Buddha, a series executive produced for Scripps ulive network. The show explores alternative therapy through the eyes of comic host Carey Reilly.

The panel:

Questions to be answered:

  • Was your video successful? (That’s not an easy question to answer, especially considering the ever-increasing number of metrics and tools available to help content creators measure “success” and build audience.)
  • With that in mind, we’ll answer: Which metrics matter?
  • Does it change if you’re an independent creator, a studio, a brand, or a network?

Get tickets ($20) and more information HERE!

Any thoughts on the the event? Will you attend? (We hope so!) Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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Events_Apr14

Spring has finally sprung. Warmer weather means happier people, and happier people means happier hours, so get out and enjoy this week’s mixers and events! Grab a drink and mingle at iMentor Happy HourGaming, Demos & DrinksFinTech Dive-bar Networking & Happy HourAlleyNYC Happy Hour Showcase powered by SquadUPBrooklyn Entrepreneurs DrinkupSpring Fashion + Tech Mixer, and more.

Aside from happy hours, you can learn more about video journalism at an informative panel discussion — with special guests from FRONTLINE, Detroit Free Press, NowThisNews, Seattle Free Press, and Vice — at  State of Video. Or get a rare look Inside David Cronenbergs Head with Lance Weiler, and learn more about the collaboration between the technologist and sci-fi director.

These events and more below!

NEW YORK:

State Of Video
Monday, Apr 14, 06:30 PM @ Columbia University School of Journalism
Free
2950 Broadway, New York

NYC Open Data
Monday, Apr 14, 07:00 PM @ Thoughtworks
Free
99 Madison Ave, 15th Fl, New York

Mobile Advertising is NOT difficult
Tuesday, Apr 15, 05:00 PM @ Appssavvy
Free
594 Broadway, New York

iMentor Happy Hour
Tuesday, Apr 15, 05:30 PM @ Huge Brooklyn
Free
45 Main St, Ste 220, Brooklyn

Data Driven NYC #26
Tuesday, Apr 15, 05:30 PM @ Bloomberg LP
Free
731 Lexington Ave, 7th Fl, New York

Gaming Demos & Drinks
Tuesday, Apr 15, 06:30 PM @ Reichenbach Hall
Free
5 W 37th St, New York

Inside David Cronenbergs Head with Lance Weiler
Tuesday, Apr 15, 07:00 PM @ 360i HQ
Free
32 Ave of the Americas, 6th Fl, New York

Read More…

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