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On the second episode of our series The Strategic Marketer, we again talk with financial services expert and best-selling author Farnoosh Torabi — time time about women & finance, a topic on which Torabi writes extensively (including her most recent book When She Makes More: 10 Rules for Breadwinning Women).

Torabi highlights the strides women are making in terms of taking the financial reins and taking charge of their personal and familial financial future in terms of investments, earnings, savings, and more. But she’s careful to note that while progress is apparent and fast-moving, there’s still a lot of work to be done before women feel completely confident (wo)-manning their finances successfully. How might things continue to improve? What needs to be done?

Watch the episode below to find out, and check out the included infographic for the episode’s statistics plus additional ones from a recent Prudential study on women’s finances.

Women & Finance:

Infographic:

Women&MoneyInfographic

Any thoughts on The Strategic Marketer? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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Events_Oct20

It’s not too late to join us here at Magnet Media HQ tonight for New York Tech Council’s Crowdfunding: The Good, The Bad, and the Ugly event. Get more details on that and many other tech, digital, and marketing events going on this week throughout NYC.

MONDAY:

Tribeca Venture Partners: Stories of Entrepreneurship
Monday, Oct 20 (06:00 PM) @ AppNexus HQ
19 W 22nd St, 4th Fl, New York
Invite Only

NY Tech Council Presents: Crowdfunding – The Good, The Bad, and the Ugly
Monday, Oct 20 (06:30 PM) @ Magnet Media

122 W 27th St, 3rd Fl, New York
Free for NYTECH members, $20 for non-members

Read More…

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Podcast_ERRS_Final

Tune in to this week’s Magnet Labs podcast episode 57, on which the team talks about what’s new in digital, social, and entertainment media news. This week, our chosen stories covered a wide range of topics: from leaked photos on Snapchat, to Walking Dead’s intense (and growing) popularity, to Facebook’s new plan to offer egg-freezing for female employees. These topics led to discussions about online privacy, TV show preferences, our cable subscriptions (or lack thereof), and maternity/paternity leave options at companies small and large.

We also talked a bit about Halloween marketing, and RJ brought up the included Skittles commercial. It’s below for your enjoyment.

Check out  the podcast below that, and have a great weekend! Also, don’t forget to tune in LIVE next Wednesday morning at 9:30am ET for the next episode.

Listen Now:

Watch Here:

Any thoughts on the video? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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Carolyn Strand

Meet Magnet Media’s newest Director of Business Development, Carolyn Strand, comes to us from a role as VP of Content Marketing at McMURRY/TMG. She’ll work with our SVP of Business Development Danielle Dardashti, and our other Business Development Director Rachel Steinberg, to help lead our growing BD team in meeting the expanding video-centric marketing needs of current and future clients.

We took a few minutes with Carolyn, to ask about her experience and content marketing vision. Read what she had to say below.
_____

What were you doing prior to joining Magnet Media?

I worked for a content marketing agency called McMURRY/TMG for the past 13 years. In the beginning of my time there, the company was a custom publisher of print magazines and newsletters and evolved into digital content over time. I sold to many different types of companies but specialized in financial services, insurance, healthcare, and luxury markets.

In your professional opinion, how vital is a sound strategy when a company is creating content?

It’s so critical. Without a sound strategy, it’s not worth spending money on producing content. It never ceases to amaze me how companies jump on the bandwagon of the latest marketing fad and smart people lose their minds in the process. As a good partner, we sometimes have to remind clients/prospects that the same rules of targeting, measurement, creativity, branding, and ROI apply to ALL outreach. Spending a lot of money to say you’ve done something — and getting low or no ROI — isn’t setting anyone up for success.

You wrote the following on your LinkedIn profile. “As a front-line innovator in the content marketing space, there are two critical ingredients to delivering success for clients. First, always focusing on clients’ real-world business objectives. Second, being staunchly media and channel agnostic, which allows for evolving media preferences – without being beholden to any one medium or approach.”

What are those real-world business objectives, most of the time? And why is it so important to be open to evolving media landscapes? 

How companies market themselves has changed tremendously over the past decade, but the basic goals they are trying to achieve have not. Brand awareness, customer retention/growing wallet share with existing customers, and new customer acquisition are at the heart of most marketing efforts.

Marketing used to be less complex. In the old days, you could choose between TV, radio, print, and outdoor. It’d be difficult to briefly list all the choices available to marketers today. Keeping current on what’s available for the strategic mix is critical to success. I explain it this way — marketing is a lot like medicine. If you have a heart problem, you see a cardiologist — a specialist — for deep knowledge and expertise. Though a cardiologist knows everything there is to know about the heart, they must also know about all other disease states that can influence the outcome of a procedure. As a video content specialist, we must be able to understand, drive integration, and work with other specialists to deliver maximum overall benefit for the client.

What appeals to you/excites you about your new position here at Magnet?

I love that the company has such a smart approach to being a specialist. There are a lot of companies that try to push their services without any of the “Think” part. The sky is truly the limit when it comes to being a leader in strategic video content marketing. We will do amazing things for our clients and their audiences!

Any thoughts on the interview? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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We’re pleased to announce our Silver Award win as part of the 2014 W3 Awards, which honor the best in websites, online marketing, mobile sites/apps, web video, and social media. Our “Keep It Wild” Google+ Hangout On Air for Toyota 4Runner won within the Web Video: Events and Live Broadcasts category, which is judged based on content, technical execution, implementation, and overall experience.

In partnership with Saatchi & Saatchi LA, we were able to successfully pull off the first-ever off-road Google+ Hangout On Air. Professional stunt driver Andy Bell took the wheel of Toyota’s newest 4Runner, and as he drove, host Rutledge Wood (of History channel’s Top Gear) talked with him through a headset. Using a multi-camera setup (10 cameras, a Google Glass cam, remote feeds, fiber optics, and a microwave signal), the hour-long hangout worked to reply to live audience questions on the fly, demonstrating answers to questions with action, as Bell showcased how the 4Runner aptly handles various off-road obstacles.


Check out the sizzle reel from the project below, and see our full case study on the project here.

Any thoughts on the award win? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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College-educated Millennials graduated into a stormy marketplace, brimming with recession side effects like minimal job prospects and hefty amounts of debt. In our new video series, The Strategic Marketer, we talk with financial services expert and best-selling author Farnoosh Torabi, about what these young professionals face and how they can start to overcome the challenging financial hurdles getting in the way of their goals.

We’re especially interested in this topic at Magnet as it pertains to video. As financial trends — like the ones you’ll hear about below — emerge, financial services brands are advised to address them through video in an effort to reach an increasingly digital, mobile, video-centric audience. As an example, TIAA-CREF recently unveiled a microsite called Starting Your Financial Life, geared toward Millennials unsure of what to do with their money, and unsure of how to start climbing out of piled-up debt. The site is filled with tips and advice and videos that reach out to Millennials and directly address their struggles head-on.

Check out the episode below; the first in a three-part segment with Farnoosh. The second takes a look at Women and Finance (an area of heavy interest to our interviewee), and the third dives into a discussion on how creative digital content can reach audiences in need of financial information. Each episode will feature an accompanying infographic complete with all statistics mentioned in the episode (like below).

WATCH HERE:

INFOGRAPHIC:

Millenials&MoneyInfo

Any thoughts on the video? What about the infographic? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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EVENTS_Oct13

We’re a proud media sponsor of this Thursday’s Cynopsis Future TV Summit at the Grand Hyatt in midtown NYC. For those interested in the changing TV creation/distribution/consumption landscape, it’s not too late to register for what’s sure to be a day filled with insightful speakers, good discussion, and meaningful networking opportunities.

Check out that event, and so much more below, including a FinTech Open Mic Night and the 1st Annual Teen Tech Conference. Have a great week!

MONDAY

AlleyNYC Happy Hour Showcase Powered By SquadUp
Monday, Oct 13 (06:30 PM) @ AlleyNYC
500 7th Ave, 17th Fl, New York
$1

TUESDAY

General Assembly Fireside Chat – My First Job As A Developer
Tuesday, Oct 14 (06:00 PM) @ WeWork Soho
175 Varick St, New York
Free

FinTech Open Mic Night
Tuesday, Oct 14 (06:00 PM) @ WeWork
WeWork, 175 Varick St, New York
Free

NYC Data Science – Online Data Visualization
Tuesday, Oct 14 (06:30 PM) @ Work-Bench
110 Fifth Ave, 5th Fl, New York
Free

WEDNESDAY

Fast Company – Innovation By Design Awards
Wednesday, Oct 15 (09:00 AM) @ Metropolitan Pavilion
125 W 18th St, New York
Price Not Known

Will New Mobile Payment Models Drive Innovation Or Not?
Wednesday, Oct 15 (05:30 PM) @ Cooley @ Grace Building
1114 Ave of the Americas, 46th Fl, New York
$80

Read More…

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Podcast_ERRS_Final

It seems as though Amazon may be having it’s “Netflix moment“, as The Verge put it in an article published yesterday announcing the renewal of its hit original series Transparent, starring Jeffrey Tambor. We discussed its success and what it means for Amazon, as well as what it means for competition in the original online series space. We’ll likely talk even more about this show next week, with the news of its renewal. Are you watching? What do you think of the show? In other original programming news, Netflix announced an upcoming sequel to Crouching Tiger Hidden Dragon, as well as an exclusive four-picture deal with Adam Sandler.

We also went over a topic we blogged about last week — how big media companies are investing big money into YouTube multi-channel networks, which are already established entertainment hubs with built-in talent and even more important, with built-in audience. Oh, and just for good measure, we talked about how weird the new Cuddlr app is.

Tune in below, and listen to us live next week on Wednesday morning at 9:30am!

Listen now:

Watch here:

SUBSCRIBE TO THE PODCAST: Find us on Spreaker or iTunes.

And follow us individually on Twitter:
Ryan Swearingen: @ryanswearingen
Emily Wilson: @emily_a_wilson
RJ Cupelli: @RJCupes
Shannon Peterson: @ShanannaginnS

Any thoughts on the podcast? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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What do the past, present, and future look like for online marketing? What types of content (and through which channels) resonate with audiences evolving and adopting new technologies alongside digital advancements? The infographic below, from Content Crossroads, breaks this all down, detailing how we used to communicate with our target audiences, how we do now, and how we soon will. The future focus is rightfully on mobile, which even since the original publication of this infographic, has taken a larger chunk of many brands’ overall marketing strategy. Personalization is another thing many experts agree is going to become a widespread consumer expectation sooner than later.

Check it our here and let us know what you think of the future projections.

Content Diversity in Online Marketing

Any thoughts on the infographic? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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vidyard_ingnite

I had the pleasure of attending Vidyard Ignite in San Francisco last week — the world’s first B2B Video Marketing summit. A wide variety of B2B marketers from across the country attended and participated, including Cisco, Oakley, Salesforce, and MobileIron, along with many technology startups and non-profit organizations. The place was packed!

With the goal of educating attendees on understanding the art and science of video marketing, and with a specific focus on B2B content marketing and demand generation strategy, Vidyard clearly defined the need B2B companies have for including video as a core component of their overall marketing and sales process.

Additionally, the conference addressed the value in creating different types of video content at the various stages of the sales funnel. For example, while brand awareness videos might be full of humor, inspiration, empathy, and brevity, consideration videos might be longer in format and more educational. Vidyard was sure to emphasize that consistency and cadence are key throughout the videos your company creates, but that the style can vary dramatically depending on who you’re targeting when in the sales process.

I especially enjoyed Ann Handley’s (MarktingProfs) keynote. She spoke about the three keys to successful storytelling, which focus on working the viewer (not the company) into the story. They are:

  1. Empathy and experiences
  2. Make it relevant and inspiring
  3. Make it useful

Kudos to our friends at Vidyard for pulling off a great event. Speaking with several attendees at the evening networking reception, I was inspired to find that marketers are clearly understanding the value of storytelling and of humanizing the brand through video content. And they’re seeing the benefits through measured ROI.

Any thoughts on the event summary? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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