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Events Happening This Week: Our Magnet NYC HQ Open House and Internet Week!

by Emily Wilson, Managing Editor on May 20, 2013 · 0 comments

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This Thursday, not coincidentally in the middle of New York’s official Internet Week, we’re hosting an Open House party at our brand new headquarters and you should come! All you need to do is RSVP here, show up, and have a great time. Drinks on the house and delicious food from ‘wichcraft will be available to devour.

Aside from that, over the course of the next five days throughout the city, there will be even MORE events than usual for those interested in tech, digital, and marketing. According to Gary’s Guide, Internet Week equates to “45,000 people…expected to attend over 400 parties with keynotes by Randi Zuckerberg, Jonah Peretti (BuzzFeed), Joe Gebbia (Airbnb) and Joan Rivers!” Check out the full, extensive, and exciting event schedule here.

Aside from that official list, there are plenty of unofficial events that don’t require an Internet Week badge — along with events that are completely unrelated. We’ve picked out the ones we’re most excited about and have highlighted them here, including another event happening at our Magnet HQ. On Tuesday, the Producers Guild of America’s Producing Killer Apps: The Latest In Mobile App Content panel discussion will happen here. Again, you should come!   Read More…

Tagged as: App, content marketing, Events, Online marketing, Web video, Youtube

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Brand Meltdowns, Paid YouTube Channels & First Tastes: Magnet Media Labs Podcast #19

by Ryan Swearingen, Director of Marketing on May 17, 2013 · 0 comments

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In our 19th episode, the Magnet Media Labs team discusses stories from the past few weeks including YouTube’s initial rollout of 30 paid subscription channels, some missteps and mea culpas from Mountain Dew, a public Facebook meltdown from Amy’s Baking Company, branded video from Bombay Sapphire, and we watch a viral video (and discuss exactly what that even means) from TedXSydney.

Listen here and be sure check out the week’s viral video below!

VIRAL VIDEO OF THE WEEK

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What do you think of paid subscription channels on YouTube? Any thoughts on public brand meltdowns? What about thoughts on our podcast? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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Each week, the Magnet Labs team, which includes members from our editorial and social departments—Ryan Swearingen, (Director of Marketing), Brandan Jones (Social Media Manager), Felicia Montalvo (Copywriter), and Emily Wilson (Managing Editor) —gathers to share what’s been on our radars in the past week. We then choose one item to put through its paces over the next week by testing and generally playing around to see what it can do. We then throw it in a blender and share it with you.

Tagged as: Brand, Labs Podcast, Magnet Labs, Magnet Media Labs, Online Video, podcast, Social Media Marketing, Viral Video, Youtube

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Tip Sheet: 5 Ways Businesses Can Use Google+ Hangouts

by Emily Wilson, Managing Editor on May 16, 2013 · 0 comments

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The Hangouts feature on Google+ allows anyone with an internet connection, a web cam, and a Google+ account to host online meetups, share ideas with friends or coworkers, work on projects, talk to friends, and more – whether for business or pleasure.  The feature can be of particular use to businesses, however, as it can offer a virtual meeting place for a scattered staff, can be way through which to make announcements, and/or most interestingly, can be used as a great tool for connecting with customers and clients.

Check out our Tip Sheet, which provides “5 Ways Businesses Can Use Google+ Hangouts” to benefit their companies and increase communication and visibility in-team, with the consumer, and within their given industries.   Read More…

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Visuals and Social Media – Why You Need Photos For Your Online Presence :: Magnet Minute (video)

by Amy Schmittauer on May 15, 2013 · 0 comments

This week on the Magnet Minute, Amy talks about photos and how using them to engage your social media audience is essential to increase awareness about your brand.

You’ve definitely heard names like Instagram, Snapchat, and Pinterest in the social media world. Photo-sharing applications that are growing in popularity and are therefore encouraging brands to think more visually with their content. Facebook picked up on how important it is to embrace this activity and acquired Instagram, which now works seamlessly on the largest social media platform in the world.   Read More…

Tagged as: Blog, Magnet Minute, Social Media

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Midnight Media Capture Webinar To Feature Magnet CEO Megan Cunningham

by Emily Wilson, Managing Editor on May 15, 2013 · 0 comments

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The online broadcasting channel Midnight Media Capture, which brands itself as a destination for storytelling with a marketing twist, is set to feature Magnet Media CEO Megan Cunningham on it’s upcoming live webinar event on Monday, May 20. As you’ve likely gathered from the channel’s name, the event will begin at 11:30pm and carry through midnight, and into the wee hours of Tuesday morning.

For her participation, Megan will be providing expertise on the subject of content marketing, pulling upon examples of Magnet’s work and case studies to do so. Other panelists include Michael Uslan, producer of many of the blockbuster Batman films. He’ll be speaking on that brand’s evolution and character growth. Jeff Gomez of Starlight Runner Entertainment will speak on transmedia, and big data scientist Marck Vaisman will talk about the trends going on within the big data industry. Finally, actress Q’orianka Kilcher will touch upon audience interaction and film production.   Read More…

Tagged as: Blog, content marketing, Events

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INFOGRAPHIC: Native Ads Vs. Display Ads (And How Mobile Fits In)

by Emily Wilson, Managing Editor on May 14, 2013 · 0 comments

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Within the online ad universe, there’s been a battle brewing: which works best, native ads or banner/display ads? According to results from this native ad effectiveness study conducted by Sharethrough and IPG Media Lab, native advertising engages audiences in deeper, lengthier ways. The study’s goal was to measure “visual attention and brand lift” caused by native ads for a variety of brands as compared to the results due to traditional display ads. Sharethrough has a vested interest in these rising numbers, of course, as it’s a native advertising company that just launched its Mobile Sponsored Stories technology to power native ads through the mobile web, including video ads.  

Read More…

Tagged as: Blog, infographic, Mobile

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Events Happening This Week: Art Meets Technology, Successes/Failures In Crowdfunding, NYC Tech Picnic, And More!

by Emily Wilson, Managing Editor on May 13, 2013 · 0 comments

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So, you’re interested in crowdfunding? Or maybe you’re really into startup culture? Perhaps you’re a tech entrepreneur of some sort? Or I know, you want to know more about the intersection between art and technology. Not that? Ok, you’re super into data visualization? The future of mobile technology!?

I think you get the point. No matter your interest within the tech, digital, or marketing spheres, there’s an event for you this week in NYC. Check out our favorites, go forth, and enjoy!   Read More…

Tagged as: Blog, Events, Marketing, TV

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Ads With Multiple Messages, Vimeo’s Ventures, Netflix for iOS Update: Magnet Media Labs Podcast No. 18

by Emily Wilson, Managing Editor on May 10, 2013 · 0 comments

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Director of Marketing Ryan Swearingen flew the coop this week, jetting off to California for Magnet’s West Coast office open house, leaving Brandan and myself with one less voice and point of view. But then, after weeks of hoping she’d be able to join in, the podcast’s fourth member Felicia Montalvo joined us! So, three out of four members were present. Hopefully we’ll get to four out of four soon!

This week, we discuss a new ad campaign for the Anar Foundation that allows children of a certain height to see a different message than their taller parents. In this particular case, the youngsters are given a message about child abuse that their adult counterparts cannot see from their angle. Vimeo also comes up quite a bit on this week’s episode. First of all, the web video site has begun a new project through which it connects indie filmmakers to larger companies for ad collaboration. Second, a new Kristen Bell movie will be released on Vimeo’s new Video On Demand service on the same day it’s to be released in theaters.

We also touch upon the newest Netflix for iOS update for the iPad and talk about The Weather Channel’s tornado-in-office-Tweeting stunt.  Read More…

Tagged as: Blog, Online Video, Viral Video

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Magnet Media BiCoastal Expansion Made Official By Open-House Event At West Coast Office

by Emily Wilson, Managing Editor on May 10, 2013 · 0 comments

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Continuing on this streak of exciting changes, expansions, and events, Magnet Media celebrated its West Coast office open-house in downtown San Jose, CA last night. Opening its new office doors to more than 100 guests, including many from influential San Francisco Bay Area tech companies, the staff and guests mingled, ate, drank, and revelled in the excitement of an expanding company within a growing industry.

Magnet’s CEO Megan Cunningham was on hand for the party and had this to say previously. “I’m so excited to expand our footprint to include adedicated Bay Area team to continue to support the demand for video content in the West Coast tech community.Our client list includes Google, Adobe, Microsoft, Norton by Symantec, and many more, so it’s a natural move for us to maintain a full-time presence on the West Coast to serve them and many other tech companies.”  Read More…

Tagged as: Blog, Events

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Original Web Video Showcase: BigScreen LittleScreen May Event Hosted At Magnet HQ

by Emily Wilson, Managing Editor on May 9, 2013 · 0 comments

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There was a full house at Magnet Media’s office last night for the BigScreen LittleScreen May Flowers event, which serves as a New York City showcase for web video producers, distributors, and talent. Matt Semel and Magnet Media Originals GM Paul Kontonis hosted the event, celebrating original web content and its creators with screenings and beers and plenty of socializing.

BigScreen LittleScreen was created in 2007 to help support and encourage the growth of web TV and its burgeoning community. For more than six years now, it’s been providing a monthly stage for some of the city’s best web video producers to showcase their work and engage in dialogue about it with the attending members of the industry and community. It’s sponsored by the IAWTV.

Check out the event’s photo album here, which is on the BigScreen LittleScreen Meetup.com page. If interested, join the group and attend the next event!

On Wednesday night, the following works were showcased and discussed.    Read More…

Tagged as: Blog, Events, Online Video, TV, Web video

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