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beer

[Editor's note: Last week, our brand new SVP of Business Development, Danielle Dardashti, hit the ground running in NYC, attending the Content Reimagined conference put on by The Content Council. She took down a ton of useful notes and shared them with the team upon her return. We'd now like to share them with you now, including some examples of successful content that resonates with the consumer as personal and meaningful (below the text).]

  • Content Marketing is about breaking down the wall between creative and marketing, producing stories that are relevant and engaging to the consumer. As an example, what would it take to get consumers to go to the BofA website vs. Money Magazine for financial content? A great story will get them there. The best content marketing is a perfect balance between what the marketer wants to share and what the consumer wants to receive (and the latter needs to be informed by consumer insights.)
  • Content marketing is not about what you sell, but instead it’s about what you do for your consumers and what value brands add to their lives. Consumers love great stories regardless of who’s telling them, so a successful content marketing strategy will set the goal of telling the best story, period.
  • Don’t smother the story with brand. If you’re an agency and/or content creator, convince your client to brand tangentially, alongside the video, or at the end of it. Convince the client to take the brand out of the story itself, and instead to communicate clearly and transparently that this great content was produced by the brand. Again, this allows the brand to add value to consumers’ lives.
  • People want stories with authentic story arcs and relevant messages hitting on emotional and rational intelligence, that have a human-level protagonists, and that consist of challenges and conflicts. These stories should include fear, pain, and/or comedy. Give audiences choice and variety; long, short, serious, comedy — be sure to cater to different audience moods. (They’ll also view and share how-to videos, if the talent is really relatable and the topic is particularly relevant to them.)
  • Measuring Success means different things to different companies, but no matter the end goal, success needs to be defined from the start. So what’s your goal? Is it brand awareness, e-commerce/purchase, shares, growing your audience, time spent on site? Figure this part out before you produce! And ask yourself these vital questions: “What is the purpose of the specific piece of content we’re creating?” “What are the goals for this piece of content?”
  • There’s no such thing as “B2B” any more (was there ever?). Brands are appealing to humans, so make the content personal. What does that human (not company) care about? Show them (don’t just tell them) how you’ll add value to their lives.

Mobile is taking over! With that in mind, here are things to consider when creating video content:

  • Consumers are often watching video on phones even when a bigger screen is nearby, because the phone is already in their hands.
  • Everyone has a video camera on them at all times.
  • Consumers are not freaked out by geo-targeting anymore. In fact, they like it.
  • The next wave of tech will be devices that sift through our data and make meaning of it all.
  • The biggest users of mobile and social video are pregnant women and new moms.

Generation Z – Under 18: When thinking about content geared toward this young, digital generation, consider that they:

  • Expect things to be 3D/4D, live and experiential.
  • Multi-screened. They want content that can be experienced on phones, computers, TVs, tablets, and wearables.
  • Multiracial, entrepreneurial, short attention spans, communicate with symbols/emojis, frugal, responsible, curious.


Case Studies Mentioned at Conference:

Fiat’s beer can ads in Brazil: 


Tinder + Walking Dead campaign:


Megafon’s Mega 3D selfies:


Nivea’s beach bracelet print ad:

Any thoughts on the notes and case studies? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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Much like a human-to-human relationship, a blog’s relationship to its readers requires maintenance and care. How does a blog develop readership? And how does it nurture that readership while continuing to grow over time? What steps are necessary to successfully earn more traffic and build a brand with the help of blog content?

The first step is to differentiate your blog with unique content, voice, and focus, according to GreenPal‘s infographic (below), which outlines a total of “10 Tactics To Improve Blog Readership.”

Read on for more important tips, and consider that it might be time to show your readers a little extra TLC.

blog infographic

Any thoughts on the infographic? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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videoinkeventseries (1)

It’s hard to believe, but YouTube will be a decade old old before you know it. Already in its 9th year, it’s the most successful online video website, thus far without any real, viable competitor. But might that all soon change? The YouTube business model is piquing the interest of major media companies like Yahoo and Comcast, which are said to be working on plans for a “YouTube Killer.”

At this month’s event with VideoInk and Big Screen Little Screen (held at Magnet HQ this Wednesday nigh), the big questions will be: do these companies have what it takes to actually take on the YouTube platform? What can they do to tweak, and maybe even improve, the YouTube business model? And last but not least, what could this mean for content creators?

Following a screening of two independent projects – American History X-Men: A Hollywood Blockbuster Parody by Forge Apollo Master Date Covert from Bacon Productions — VideoInk’s Editorial Director Sahil Patel will lead a chat with this month’s experts:

Shira Lazar, Host, What’s Trending
Erika Nardini, CMO, AOL Advertising

Sign Up Here – USE DISCOUNT CODE VI20 FOR 20% ADMISSION PRICE.

Any thoughts on the event? Will we see you here Wednesday night? (We hope so!) Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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Events_July28

On Wednesday, please join us as we host VideoInk and Big Screen Little Screen’s monthly happy hour and conversation, this one about “Diversifying the Video Ecosystem” with expert panelists Shira Lazar of What’s Trending, and Erika Nardini, the CMO of AOL Advertising. Aside from that event, this week has tons of great options. Tuesday looks especially full of interesting choices, including a chance to test new videogames at NYC Games Playtest Night, attend the inaugural tech press panel featuring TechCrunch, Business Insider, and Forture, and much, much more.

Check out these events and more below. Have a great week!

MONDAY:

State of Personal Data Economy
Monday, Jul 28 (06:00 PM) @ WeWork Labs
175 Varick St, 8th Fl, New York
Free

Python Meetup Data Mascara
Monday, Jul 28 (07:00 PM) @ NewsCred
386 Park Ave S, 6th Fl, New York
Free

TUESDAY:

NYC Games Forum Playtest Night
Tuesday, Jul 29 (06:00 PM) @ Microsoft HQ
11 Times Square, New York
$9

Entrepreneur & Startup Rooftop Mixer
Tuesday, Jul 29 (06:00 PM) @ Ava Lounge @ Dream Hotel
210 W 55th St, Penthouse, New York
Free

Journalism and Web @25 – Lessons in Disruption, Evolution, and Endurance
Tuesday, Jul 29 (06:30 PM) @ Ford Foundation
320 E 43rd St, New York
Free

Inaugural NY Tech Press Panel w/ TechCrunch, Business Insider, and Fortune
Tuesday, Jul 29 (06:30 PM) @ Turn to Tech
184 5th Ave, 4th Fl, New York
$5

Tech Tuesdays – Net Neutrality in a Non-Neutral Net
Tuesday, Jul 29 (07:00 PM) @ South Street Seaport
Front St and Fulton St, New York
Free

Designing a Better World
Tuesday, Jul 29 (07:00 PM) @ Meetup HQ
632 Broadway, 9th Fl, New York
Free

WEDNESDAY:

Ad Club – The Vertical Series – CPG
Wednesday, Jul 30 (08:30 AM) @ Manhattan Penthouse
80 Fifth Ave, 17th Fl, New York
$75

VideoInk & Big Screen Little Screen – Diversifying Video Ecosystem
Wednesday, Jul 30 (06:30 PM) @ Magnet Media

122 W 27th St, New York
$20 Read More…

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trolls

Ever been trolled on the internet? Did you have a collection of troll dolls? (I did and I’m not ashamed to admit it.)

Learn everything there is to know about the word “troll” on this week’s fun and informative episode of Bongo Bongo, our original series for PBS Digital Studios. Host Ethan Fixell takes the word all the way back to the 1300s, from where he tracks its origins and its mutations through the centuries.

WATCH HERE:

Any thoughts on the video? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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Here’s an unsurprising fact: we love video and think it’s really important for your branding and growth.

Of course, it’s important to enhance these feelings and beliefs with compelling data and statistics. So here you go! This infographic from Visually helps to quickly digest some of the many important (and growing) stats illuminating web video’s direct connection and importance to branding. For example, just for a taste of what’s below, people spend 88% more time on websites with video than on those without, and 94 of AdAge’s top 100 advertisers run YouTube campaigns.

Take a look at the infographic for much more. It breaks the statistics into two main buckets — highlighting how audiences engage with video and demonstrating how video builds brand authority.

Why your brand needs video 

Find out more about Magnet’s Video Production Services here.

Any thoughts on the infographic? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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mediacamp

Media Camp, a startup incubator sponsored by Turner Broadcasting and Warner Brothers, provides select startups with mentors and resources throughout an eight week-program, giving guidance and support to these new companies poised to transform the way people consume digital content. I was fortunate enough to attend the Media Camp Demo Day in San Francisco last week, where each of the five companies demonstrated their products and services to a live audience. Each was impressive, and undoubtedly has the ability to change how you interactive with digital content on a daily basis.

Hugh Forrest, Director of SXSW’s Interactive Festival, opened the event by delivering sound advice to the featured startup founders and crowd. The exciting Watchup app was first. Doing for news what Hulu and Netflix have done for entertainment content, the app delivers video content from all your favorite channels into just one place for easy consumption. CEO Adriano Farano showcased app, which I know will save me significant time each week — time usually spent crawling news sites for video content of interest to me.

Next (and probably my favorite) was Contextly. Ryan Singel, a former Wired journalist, and Ben Autrey, his brilliant CTO counterpart, created a smart way to serve up the best and most relevant content to individuals users, turning the casual headline browser into a loyal and frequent content consumer for the digital publishers who cater to each of them. Contextly is raising intake percentages, getting visitors to read more articles per visit for its clients. The platform is powered by a smart, data-driven engine that intuitively understands what consumers are most interested in and serves that content to them automatically — and at the right time. (Side note: in my opinion, the quote of the day came from Ryan Singel, who while sharing a case study about Modern Farmer readers interested in goat articles, said: “Goats are the new cats.”)

Following Contextly, Michael Masters from AdTonik talked about his technology solution, which offers marketers a way to tie together television and mobile advertising in a way that’s already generating compelling results for its customers. The majority of smartphone/tablet users engage with smartphones and tablets while watching television. AdTonik provides brands an easy and measurable way to  take full advantage of that growing multi-screen experience.

Then came Matt Coalson and Kabriel Robichaux of Flawk. Both have many years of experience in the gaming industry and are now putting that talent and energy into creating an exciting new platform that enables big names and brands on Twitter to pull together large numbers of fans for live interactive Q&A events. During these, everyone can participate and it can be easily managed and controlled by the host.

Last was Locket. Founder Yunha Kim and her team provide content on Android lock screens, and are getting rave reviews from users, publishers, and brands. On average, smartphone users check their phones 110 times per day (!), and each time, we’re greeted with the same image. But with Locket, we get new content with every look at our screen — like updates from friends, news, weather updates, and more.

All in all, my experience at Media Camp Demo Day provided a great day of learning about some very cool, disruptive new technologies. It’s clearly an exciting time to be a digital publisher, a digital brand, and/or a digital content consumer. Thanks to Media Camp for a successful and informative event. I’m looking forward to the next one in Los Angeles on August 4th.

Any thoughts on the Kimberlee’s Demo Day? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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Events_July21

It probably seems like I say this every week, but it’s really true this time around (and every other time I write it, really). There are tons of worthwhile tech, digital, and marketing events to explore this week in NYC, including one right here in our NYC office, where Gotham Media will be hosting an panel discussion about artisanal cocktails and their roles in the craft foods movement. (This also means an included drinks tasting, FYI.)

Also take a deep look at native advertising and how it’s evolving through legal, regulatory, and business developments, join in a discussion about audience loyalty, or get an answer to the ever-burning question: should you learn how to code?

Check out these and more events below:

MONDAY: 

New York PHP – Crafting Code Tour
Monday, Jul 21, 06:30 PM @ Imagine Easy Solutions
10 E 39th St, 3rd Fl, New York
Free

LGBTQ Surveillance and Censorship: Understanding the Worldwide Challenges
Monday, Jul 21, 06:30 PM @ ThoughtWorks
99 Madison Ave, 15th Fl, New York
Free

TUESDAY:

Native Advertising – Legal, Regulatory, and Business Developments
Tuesday, Jul 22, 08:30 AM @ Frankfurt Kurnit
488 Madison Ave, 10th Fl, New York
Free

UNPLUG – NYTECH Annual Summer Party
Tuesday, Jul 22, 06:00 PM @ The Derby
167 Orchard St, New York
$40

After the Click, then What? – Owning Audience Loyalty
Tuesday, Jul 22, 06:00 PM @ WNYC Greene Space
44 Charlton St, New York
$15

WeWork Summer PreGame
Tuesday, Jul 22, 06:00 PM @ WeWork Soho West
175 Varick St, New York
Free

WEDNESDAY:

GOTHAM MEDIA DIGITAL COCKTAILS
WEDNESDAY, JULY 23, 06:30-08:30 @ MAGNET MEDIA INC. 
122 W. 27th ST., NEW YORK
$40

Wearable Tech Expo
Wednesday, Jul 23, 09:00 AM @ Javits Center
655 W 34th St, New York
Free

Content Modeling – Where Strategy, Design, & Tech Converge
Wednesday, Jul 23, 05:30 PM @ Idealist.org HQ
302 5th Ave, 11th Fl, New York
Free

THURSDAY:

Should You Learn How to Code?
Thursday, Jul 24, 06:30 PM @ OfficeLinks
460 Park Ave S, 12th Fl, New York
$3

Designers + Geeks – Cats, Dinosaurs, and Lots of Pizza
Thursday, Jul 24, 07:00 PM @ General Assembly East
902 Broadway, 4th Fl, New York
$15

#techdrinkup
Thursday, Jul 24, 08:00 PM @ Avenue
116 10th Ave, New York
Free

FRIDAY:

Digital Data Privacy and What it Means for your Brand
Friday, Jul 25, 08:30 AM @ Helen Mills Theater
139 W 26th St, New York
$52

SUNDAY:

[Data Science Academy] – Data Science with R (beginner level)
Sunday, Jul 27, 10:00 AM @ AlleyNYC
500 7th Ave, 17th Fl, New York
$1490

Any thoughts on the events this week? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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