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PODCAST IMAGE UPDATE WITH RJ

On this week’s Magnet Labs Podcast, we come to you through both audio and video for the second straight week.

Ryan, RJ, and myself sat down to talk about Facebook’s new click bait rule, Amazon buying Twitch for a billion dollars, and about Amazon’s thus fair failed attempt at breaking into the phone business. We also touched on Instagram’s new standalone app, Hyperlapse, which allows users to instantly create timelapse videos with a click. And last but not least, listen in for RJ’s suggestions on how to improve the Emmys telecast next year (and beyond).

See our first attempt at an in-office Hyperlapse video here, and listen/watch the podcast below!

LISTEN NOW:


WATCH NOW:

SUBSCRIBE TO THE PODCAST: Find us on Spreaker or iTunes.

And follow us individually on Twitter:
Ryan Swearingen: @ryanswearingen
Emily Wilson: @emily_a_wilson
RJ Cupelli: @RJCupes
Shannon Peterson: @ShanannaginnS

Any thoughts on the podcast this week? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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makerblog

A bunch of projects sent members of our production team traveling far and wide this summer, to film and produce videos for brands — quite literally – around the world. Make and Google in particular had Senior Producer John Santora jet-setting from cool location to cool location on a weekly basis during a two-month stretch to produce live Google+ Hangouts for its Maker Camp Field Trip series. These hangouts enabled viewers to virtually visit often-classic, always-innovative locations, at which people make awesome stuff and push the boundaries of creativity and/or technology. John went behind the scenes with the Blue Man Group in Las Vegas, inside the incredible Jim Henson’s Creature Shop, learned about Google’s self-driving cars at its headquarters in Mountain View, California, and tapped back into his childhood at LEGO’s HQ in Denmark, among others.

Make wanted to create an engaging summer Hangout series that went beyond the “talking head” structure that others have taken on the platform. That meant an active live switchboard with fast cuts, b-roll, and plenty of live interactivity. The goal was to make a real-time digital environment that made viewers feel like they were traveling from place to place as well, going on field trips all summer long that stimulated the learning process by way of high-level access to places and experts.

John is now back in NYC, and though it contained a whirlwind of hard work, he reflects on the summer as one of his most exciting. When asked if he had a favorite episode in the series, he couldn’t name just one due to the uniqueness of each. But for him personally, having the opportunity to go behind the scenes with the Blue Man Group, and being able to spend time inside Jim Henson’s Creature Shop — looking at puppets created by the man himself — stand out as highlights.

Which one is your favorite? Watch each of the Hangouts in full below to find out.

Blue Man Group:


Jim Henson’s Creature Shop:


Google’s Self-Driving Cars:


Cartoon Network:


Disneyland:


LEGO Headquarters, Denmark:


NASA with Buzz Aldrin:


Google Treks:

Any thoughts on the Hangout Series? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

EmilyWilsonEmily Wilson is a writer and editor from Long Beach, California. She earned a B.A. in English at Chapman University and an M.A. in online journalism at the University of Southern California. She’s done writing and/or digital marketing for The Port of Long Beach, Entertainment Technology Center, Anthem Magazine, Instituto Fazer Acontecer, and others. She now works as Senior Content Editor at Magnet Media and eats an awful lot of NYC pizza.

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August25_Events

We’d love to see you here at Magnet HQ on Wednesday night as VideoInk and Big Screen Little Screen host a discussion on Mobile Video and Vine. It’s an area of interest for us — and likely is for you, too — so come by and hear the experts talk it out while you enjoy some drinks and network.

Check out the many other great tech, digital, and marketing events happening this week in NYC below:

MONDAY:

Disruptive Technologists – Internet Of Things
Monday, Aug 25 (06:00 PM) @ ATT AdWorks Lab
810 7th Ave, New York
$16

NY Summer End Of August Happy Hour
Monday, Aug 25 (06:00 PM) @ Ambrose Surf Club
11 Fulton St, New York
Free

TUESDAY:

UWS Startup Breakfast
Tuesday, Aug 26 (08:30 AM) @ To be decided (UWS)
TBD, UWS
Free

Storycode Annual Summer Social
Tuesday, Aug 26 (05:30 PM) @ The Delancey
168 Delancey St, New York
Free

WEDNESDAY:

Do Good Better: Innovation In Impact Marketing
Wednesday, Aug 27 (01:00 PM) @ Crosby Street Hotel
79 Crosby St, New York
$150

Mobile Video & Vine: Hand-Holding You Through Handheld
Wednesday, Aug 27 (06:30 PM) @ Magnet Media

122 W 27th St, 3rd Fl, New York
$22

THURSDAY:

Web Performance – Tools Of The Trade
Thursday, Aug 28 (06:30 PM) @ Spotify HQ
45 W 18th St, 7th Fl, New York
$5

LGBT In Tech – Make Your Mark
Thursday, Aug 28 (07:00 PM) @ General Assembly East
902 Broadway, 4th Fl, New York
Free

FRIDAY:

Legal Hackers Annual Party
Friday, Aug 29 (07:00 PM) @ Fridman Gallery
287 Spring St, New York
Free

Any thoughts on the events? Do you plan to attend any? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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PODCAST IMAGE UPDATE WITH RJ

The Magnet Labs Podcast just wrapped episode FIFTY! We celebrated the milestone by recording the episode (with a camera!) via Google+ Hangout — it’s embedded below, under the audio. From here on out, instead of just audio, you’ll be able to watch us chat it out. And our goal is to soon broadcast each podcast live through Hangouts so that we can take questions and interact with listeners in real time. Today was our first step in that direction, so please be sure to let us know what you think of the added video.

On this episode, Ryan Swearingen, RJ Cupelli, and myself cover a wide variety of topics, including Facebook’s (confusing) newsfeed algorithm, the ALS Ice Bucket Challenge, the NFL on Apple TV, and Audi’s branded content featuring big names Bryan Cranston, Aaron Paul, and Julia Louis Dreyfus:

TUNE IN NOW:

And for the first time ever, WATCH HERE:

As a bonus: we also somehow got on the topic of this local commercial that RJ clearly and adamantly DESPISES. And he’s not alone.

SUBSCRIBE TO THE PODCAST: Find us on Spreaker or iTunes.

And follow us individually on Twitter:
Ryan Swearingen: @ryanswearingen
Emily Wilson: @emily_a_wilson
RJ Cupelli: @RJCupes
Shannon Peterson: @ShanannaginnS

Any thoughts on the podcast? What do you think of the video? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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The founder of WhatsApp couldn’t afford to call his dad in Ukraine.

The founder of Red Bull had jet lag in Thailand and tried a local energy enhancer.

The founder of GoPro went surfing and couldn’t take pictures of himself riding the waves.

So many “Aha!” moments stem from regular, daily occurrences, which then spark desire and transform into irregular, profound moments that could lead to solutions going far behind the individual.

Take a look at this infographic from Funders and Founders to find out which moments changed the lives and careers of these artists and inventors.

AHA

Any thoughts on the infographic? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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videoinkeventseries (1)

At this month’s VideoInk event (now called VI Viewpoints) at Magnet HQ, the topic will be: “Mobile Video & Vine: Hand-Holding You Through Handheld.” Join us Wednesday night, August 27th, for a discussion about mobile and social video — and learn about the industry shifts taking place right there on your handheld screen.

This has been one of our favorite topics recently, as we’ve witnessed increasing demand to explore social video opportunities with clients, and have been called upon to create high production value Vine videos for them. We published a new tip sheet last week about engaging audiences using Vine videos.

For this event, the panel (Travis Lusk, VP of Video, Collective and Greg Manago, Managing Director, Creative Development and Production, Mindshare) will answer the following questions (and many more): What does the mobile video landscape look like right now — for creators, for digital and traditional networks, and for advertisers? What is the audience like? Are there effective ways to monetize this content / are we still in the beginning stages of figuring this part out? How does Vine fit into all of this? What about Instagram? YouTube?

And as always, in addition to these talks with industry insiders, there will be screenings of two independent projects from members of the Big Screen Little Screen community. Use the code VI20 for 20% off admission.

Any thoughts on the event? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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Events_August18

It’s Monday. Your week needs a kickstart. Here’s an idea: check out some of NYC’s best tech, digital and marketing events. The NY Video August Social takes place at AOL HQ on Thursday. Or go get your AM grub on at the NYC Tech Breakfast, network at a Film/Social Media/Marketing Mixer, and/or attend a sure-to-be-interesting discussion in Brooklyn about the Math of Online Dating with OKCupid co-founder Christian Rudder.

All that and much more below!

MONDAY:

Education And Tech Mixer
Monday, Aug 18 (05:30 PM) @ General Assembly East
902 Broadway, 4th Fl, New York
Free

WeWork Labs Demo Day
Monday, Aug 18 (06:30 PM) @ WeWork NoMad
79 Madison Ave, 3rd Fl, New York
Free

TUESDAY:

NYC Tech Breakfast
Tuesday, Aug 19 (08:00 AM) @ AOL / Huffington Post
770 Broadway, 6th Fl, New York
Free

Big Ideas For Smart Cities: Infrastructure
Tuesday, Aug 19 (06:30 PM) @ South Street Seaport
Fulton St and Front St, New York
Free

[Empiricist League] – Sex On The Brain And Math Of Online Dating
Tuesday, Aug 19 (08:00 PM) @ Union Hall
Union Hall, 702 Union St, Brooklyn
$8 Advance / $10 Day-Of Show

WEDNESDAY:

LES Rooftop Mixer For Startups And Entrepreneurs
Wednesday, Aug 20 (06:00 PM) @ Above Allen
190 Allen St, New York
Free

NYC Film, Social Media, And Marketing Mixer
Wednesday, Aug 20 (07:00 PM) @ Village Pourhouse
64 3rd Ave, New York
Free

Over-Thinking The Simple Things
Wednesday, Aug 20 (07:00 PM) @ Huge Brooklyn
45 Main St, 2nd Fl, Brooklyn
Free

THURSDAY:

NY Video August Social
Thursday, Aug 21 (06:30 PM) @ AOL HQ
770 Broadway, 6th Fl, New York
$10

FRIDAY:

Lean Eggs & Ham – User Centered Product Management
Friday, Aug 22 (08:30 AM) @ Neo NYC
22 W 21st St, 8th Fl, New York
Free

SUNDAY:

KDD 2014 – Data Science For Social Good
Sunday, Aug 24 (09:00 AM) @ Bloomberg
731 Lexington Ave, New York
Price Unknown

Any thoughts on the events this week? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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Screen Shot 2014-08-14 at 12.10.38 PM

For a second straight year, NewCo NY will take place in NYC over a two day period, this time from October 1-2, during which NYC-based companies and startups open their doors to executives, entrepreneurs, investors, and influencers for content sessions and presentations in their respective office spaces.

We’re very excited to announce that we were selected as a 2014 NewCo host company, and will hold our very own session about data driving creative content (using our ongoing work with PBS Digital Studios as an example) on Thursday, October 2nd at 1:30 pm. Read about ours and other sessions here (and get registration information there as well — the sessions are FREE!)

As described by NewCo itself, the event represents the “‘inside out’ conference model where attendees get an opportunity to get an inside look to some of the most innovative and smart companies of our generation. These companies open their doors and invite the community to their offices for a one-hour informational session. Once inside, participants have a wide range of experiences – from behind-the-scene tours of cutting-edge work environments to founders candidly sharing insights into their own entrepreneurial journey. Only NewCo offers this deep and unique experience of the innovation economy.”

Check out its video here for further explanation of what it’s all about, and we’d love to have you join us for our session October 2nd!

Any thoughts on NewCo NY? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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TipSheet_VineVideo

Vines are bite-sized, looping, full-of-energy social videos that connect with audiences because of their uniqueness and flair. By mastering and deploying compelling Vine videos, your brand can engage with an on-the-go audience in real time, and your presence on that growing social network will go a long way in showcasing your brand’s creativity and personality (especially if you put some thought and planning into production).

In this tip sheet, we offer 5 Ways To Engage Audiences With Vine Video. We draw on examples that we’ve created for clients, as well as examples from brands whose work we admire. See a couple fun examples below, and download the tip sheet for much more!


Dunkin’ Donuts:

Nike Soccer:

Any thoughts on the tip sheet? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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These stats might surprise you: 80% of YouTube traffic comes from viewers outside the United States, and 60% of viewers live in countries where English isn’t the primary language. This infographic from YTD explains where in the world all these views are coming from.

The most avid YouTubers are in Saudi Arabia, where there are an average of 90 millions video views daily. 50% of those views come from smartphones. Interestingly, Facebook and Twitter are governmentally regulated there, but YouTube is not.

In large numbers, the other views come from the United Kingdom, Germany, Australia, and Japan. See the infographic below for details on top channels, most viewed videos, and so much more.

Any thoughts on the infographic? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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