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rachel

Rachel Steinberg joins our team as Director of Business Development, and we’re really excited about it! From West Philadelphia, born and raised (had to say it), she moved to New York City to attend college at NYU in 2003 and has been in the city ever since.

Most recently, she was Business Development Manager at Meredith, where she spent two+ years as the Account Executive in the Custom Solutions division, responsible for the northeast territory and controlling $4M in revenue for the group. There, she utilized all media channels, including digital, print, social, shopper, and database marketing to bring idea-based solutions to clients across a variety of categories including CPG, retail, pharmaceutical, insurance, and OTC. She grew new business by more than 40% during her time there, and expanded existing business by an average of 5% year over year. She really enjoyed her time there, but was ready for a move to a place like Magnet, where the focus is solely digital, and to a place where, as Rachel puts it, “clients are being offered content from a company that has its finger on the pulse of how the media is moving and growing.”

Prior to Meredith, Rachel spent 5+ years at health and wellness publisher Rodale, where she moved up the ranks, from Executive Assistant post-college, to Business Development Coordinator, to Account Manager, Business Development.

“It was such a great job out of college — and over the course of those years. It allowed me to gain experience in so many different areas. But at the 5 year mark, it came to the point where I needed to put a stake in the ground,” she said. “I needed to ask myself, what am I good at? What do I enjoy most? What am I most passionate about? And the answer to all those questions was “sales.”‘

Pursuing her passion for sales is now working in our favor here at Magnet, where Rachel leads our BD team in defining and executing strategic sales plans focused on driving revenue and ensuring the client receives well-conceived, creative digital video content that meets and exceeds distribution goals.

What are you most excited about for your new role?

“I like the variety, the multi-tasking. With one client we might be delving into goals and objectives, and who their customers are; with another client, I’m helping the team brainstorm a cool concept or creative idea; with another client we’re having lunch and talking about what’s important to them and what’s going to help their business.

You get to have your hands in a lot of the initial processes. To me, it’s incredibly exciting to get to the point where a client feels like they’re in it with you, and feels like they’re a partner with you. It’s a great feeling to get all the information needed about their business, so that we can arm ourselves to put something really cool together for them.”

What is it about digital video that you like so much? 

“We’re selling and making something that someone really wants, and really needs, which I think is important. Additionally, it’s our ability, as a company, to prove results to the client from a metrics perspective — that’s what I get really excited about.”

Any thoughts on the post? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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kraft

In her keynote speech at Content Marketing World in Cleveland last week, Kraft Food’s Director of Data, Content, and Media, Julie Fleischer, announced that Kraft now generates the equivalent of 1.1 billion ad impressions a year, and a four-times-better ROI through content-marketing than through even targeted advertising. After its split with Mondolez two years ago, Kraft “really started getting its act together in content,” according to this article in Ad Age.

Fleischer, who has been named the Content Marketing Institute’s “Content Marketer of the Year” for 2014, holds the quality of her content to a very high standard, and still thinks of it in terms of paid advertising.

“It’s not about putting something out every day to be part of the conversation,” she said, adding that Kraft “believes brands shouldn’t post content they don’t deem worthy of paying to distribute,” writes Ad Age.

She refers to this as “relentlessly pursuing worthiness,” and adds: “The days of free organic reach are rapidly coming to an end. If you wouldn’t spend money behind it, then why do it? It’s shouting into the wind without making a sound. How many of us are guilty of being slaves to a calendar or posting cadence?”

These are worthwhile questions to consider and answer as content marketers.

In her speech, Fleischer also notes the importance of marketing to individuals, not to segments. According to the article, “Kraft tracks 22,000 attributes of the more than 100 million annual visitors to its websites and has merged its content and data-management platforms. The data is used to power the increasingly individually addressable advertising Kraft does through its programmatic media buying, which Ms. Fleisher eventually expects to account for the majority of the company’s buys.”

She also advised content marketers to pay attention to trends and apply them quickly, and to realize that content and advertising are inextricably linked, because even as content outperforms advertising in terms of engagement, Ms. Fleischer said, “…relevant content programmed strategically with your advertising makes your advertising work harder for you.”

What do you think of Kraft’s approach to content marketing? Let us know in the comments.

Any thoughts on Kraft’s approach to content marketing? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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Events_Sept16

We’re hosting another event at our NYC headquarters this week. Join us tomorrow as New York Women In Communications and The Content Council present “Cocktails and Conversations: Winning at Content Marketing”, featuring a panel discussion amongst a small group of successful content marketing professionals. Click above for more information.

Check out that event, and the many others going on throughout NYC this week!

MONDAY:

Why Startups Fail: Funding And Pitfalls Of New Ventures
Monday, Sep 15 (06:30 PM) @ Fordham University School of Law
150 W 62 St, Rm 301, New York
Free

NYC Media Startups Demo Night
Monday, Sep 15 (06:30 PM) @ CUNY Graduate School of Journalism
219 W 40th St, New York
$5

TUESDAY:

Downtown Tech Breakfast
Tuesday, Sep 16 (08:30 AM) @ To be decided (Lower Manhattan)
157 Fulton St, New York
Free

NYC Film Premiere: The Future Of Energy
Tuesday, Sep 16 (06:30 PM) @ NY Society for Ethical Culture
2 W 64th St, New York
Free ($10 suggested donation)

Cocktails & Conversations: Winning At Content Marketing (with New York Women In Communications/The Content Council)
Tuesday, Sep 16 (6:00 PM) @ Magnet Media Inc.
122 W 27th St., New York
$16.00 for students, $26.00 for NYWIC members, and $50.00 for all others.

Read More…

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Podcast_ERRS_Final

It was a huge news week, with lots to discuss on the 13th anniversary of September 11th. Apple unveils new enormous iPhones, the much-anticipated Apple Watch, and the Apple Pay mobile payments system, and instantly releases U2’s first album in five years to its 500 million iTunes subscribers for free. The city of Seattle asks its citizens to hold off on the selfies during football games to avoid overloading phone lines in case of emergency (huh?!). Also, Twitter tests Buy buttons, Spotify tries videos ads, Netflix eyes short-form content, and Facebook gets all YouTubey.

Many other facets of all of the above, including RJ’s not-at-all-subtle feelings on the Apple Watch.

Also…in case you missed the memo, the Magnet Labs Podcast is now available in both audio (listen below, on Spreaker, or subscribe in iTunes!) and video—LIVE every week (Wednesday mornings at 9:30am ET barring unforeseen conflicts such as this week…so follow us for updates!) on YouTube and Google+ Hangouts! Tune in live and chime in with your own thoughts or simply enjoy after the fact here below or on the aforementioned channels!

Without further ado…

LISTEN HERE:

WATCH HERE:

SUBSCRIBE TO THE PODCAST: Find us on Spreaker or iTunes.

WATCH US EACH WEEK: On Google+ and YouTube.

And follow us individually on Twitter:
Ryan Swearingen: @ryanswearingen
Emily Wilson: @emily_a_wilson
RJ Cupelli: @RJCupes
Shannon Peterson: @ShanannaginnS

Any thoughts on the podcast? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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How much do you think one episode of Orange is the New Black costs to make? If you guessed $4 million, you’d be right. Yes, $4 million. This infographic from Great Business Schools details The Economics of Netflix, using HBO’s financial approach to original content creation as a running point of comparison.

As summarized by Lost Remote, here are highlights from the research:

  • To pay for one show, 520,834 people need to subscribe to Netflix for two years, or, 1/600 of all Americans. For five shows, 2.6 million new subscribers are needed, or, 1/115 of all Americans
  • Cost per episode: Hemlock Grove: $4 million; Orange is the New Black: $4 million; House of Cards: $4.5 million before David Fincher (executive producer)
  • HBO spends $1 billion a year on original content. But Time Warner owns them…So there’s lots of cash on hand. Netflix is continuing to grow, but they’re having to borrow through bonds to keep expanding.

See the infographic in full below:

netflixinfographic

Any thoughts on the infographic? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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vidyard-banner

You’ve likely heard about and understand the power that video has in building a brand’s credibility, demonstrating expertise, and educating audiences. It’s not lost on you — your brand needs video. The remaining challenge is to create the right videos for your audience. Ones that engage them with the right message at the right times, in order to help them proceed from awareness all the way through the marketing funnel to closed business and beyond.

We’re co-presenting and co-hosting a webinar on Thursday, September 25th — along with our friends over at Vidyard — that will tackle how to use video at every step of the customer journey. Our aim is to take this conversation from being theoretical in nature, to being practical — meaning you’ll learn the following:

  • How to help your audience by providing the right message at each stage of the customer journey
  • What video formats best suit those messages
  • How to extract data and value through video at each stage

Our Director of Marketing, Ryan Swearingen will co-host, along with Vidyard’s Community Marketing Manager, Jon Spenceley. Find out more information and sign up by clicking below.

Any thoughts on the upcoming webinar? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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nywic

Join New York Women in Communications for Cocktails & Conversations: Winning at Content Marketing, a panel discussion in partnership with The Content Council, to be hosted here at Magnet Media on Tuesday, September 16th.

Moderated by Lori Greene, Senior Partner, Content Director at Maxus, the panel will include Katrina Craigwell, Head of Global Digital Programming at GE, Georgia Galanoudis, Managing Director at Meredith Xcelerated Marketing, and Julie Hochheiser Ilkovich, Managing Partner & President of Editorial Operations at Masthead Media Company.

It’s going to be a great evening of — as the event title suggests — delicious cocktails and interesting conversation amongst leaders in content marketing. We hope to see you here!

$16.00 for students, $26.00 for NYWIC members, and $50.00 for all others.

Any thoughts on the event? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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Events_Sep08

The New York Technology Council is all set to host its Rent It, Ride It, Or Buy It: ‘How Online Marketplaces And Social Commerce Are Shaping Everyday Transactions‘ event here at Magnet Media HQ this Thursday. We’re excited to be a part of what’s sure to be an interesting conversation about e-commerce, a thing most of us are now closely involved with on a regular basis.

We hope to see you here for that, and check out the many more events below. Have a great week!

MONDAY:

Online Advertising Dollars – Winners & Losers
Monday, Sep 08 (06:00 PM) @ West 3rd Common
1 W 3rd St, New York
Free

Marketing Meetup – Monthly Drinks & Networking
Monday, Sep 08 (07:00 PM) @ Art Bar
52 8th Ave, New York
Free

TUESDAY:

Women Who Code: Finding Your Voice & Bringing Your Ideas To Life
Tuesday, Sep 09 (06:30 PM) @ Condé Nast
222 Broadway, 17th Fl, New York
Free

Biz Dev At Startups – Working With Engineers and Getting Deals Done
Tuesday, Sep 09 (06:30 PM) @ General Assembly Union Square
41 Union Square West, 3rd Fl, New York
$45

NY Tech Meetup
Tuesday, Sep 09 (07:00 PM) @ NYU Skirball Center For The Performing Arts
566 Laguardia Place, New York
$10

WEDNESDAY:

Positioning Your Business To Succeed In The New .DotAnything World
Wednesday, Sep 10 (06:00 PM) @ WeWork SoHo West
175 Varick St, 8th Fl, New York
Free

How To Work With Content Experts To Optimize Search Relevancy
Wednesday, Sep 10 (06:30 PM) @ XO Group
195 Broadway, New York
Free

Content Marketing Over Whiskey
Wednesday, Sep 10 (06:30 PM) @ Imagine Easy
10 E 39th St, 3rd Fl, New York
Free

SparkNYC Speaker Series
Wednesday, Sep 10 (07:00 PM) @ Impact Hub
394 Broadway, New York
Free

THURSDAY:

Social Journalism And Engaging New Audiences
Thursday, Sep 11 (06:00 PM) @ CUNY Graduate School of Journalism
219 W 40th St, 3rd Fl, New York
Free

How Online Marketplaces And Social Commerce Are Shaping Everyday Transactions
Thursday, Sep 11 (6:30 PM) @ Magnet Media

122 W 27th St., 3rd Fl, New York
Free for NY Tech Council members, $20 otherwise

FRIDAY:

Raising Startup Capital
Friday, Sep 12 (12:00 PM) @ General Assembly East
902 Broadway, 4th Fl, New York
$100

Geeklist #HackForGood NYC
Friday, Sep 12 (07:00 PM) @ TurnToTech
184 5th Ave, New York
Free

SATURDAY:

Taste Talks Brooklyn – Future Food Expo
Saturday, Sep 13 (12:00 PM) @ Venues
Williamsburg, Brooklyn
N/A

Any thoughts on the events this week? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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Podcast_ERRS_Final

This week’s podcast focuses largely on one of the biggest news stories of the week, which has many layers — a major one being online privacy and the cloud. As you more than likely know by now, a number of famous actresses had their personal iPhone photos hacked and stolen from iCloud, then posted online. Many, if not all, of the photos were of a sexual nature, which brought to the forefront the topic of online privacy, cloud trustworthiness, and how future hacks like these might be avoided with improved security protocols.

We also talk about the ability to provide friends and family with Netflix show and movie recommendations through Facebook. But mostly, we talk about the Cloudgate story. Tune in and/or watch below.

And one last note: we’ve begun hosting our podcasts as live events, available to stream in real-time through Google+ Hangouts On Air. Next week’s will be no different, so if you’re up and at ‘em Wednesday morning at 9:30am EST, join us for an hour-long discussion on the latest tech, digital, and marketing news.

Let us know you’re listening by sending messages, questions, and/or  comments while you’re tuned in! Visit here for the live stream; feel free to RSVP in advance! — Magnet Labs Podcast No. 53.


LISTEN HERE:


WATCH HERE:


VIDEO OF THE WEEK:


SUBSCRIBE TO THE PODCAST:
 Find us on Spreaker or iTunes.

And follow us individually on Twitter:
Ryan Swearingen: @ryanswearingen
Emily Wilson: @emily_a_wilson
RJ Cupelli: @RJCupes
Shannon Peterson: @ShanannaginnS

Any thoughts on the podcast? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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danielle02

We’re thrilled to announce an addition to our growing team. Danielle Dardashti is our new Senior Vice President of Business Development and now leads the sales team in finding strategic video and content marketing solutions for our current/potential clients and business partners. With more than two decades of combined experience in video production, management, marketing, and sales at IKA Collective, Meredith Corporation, and others, Danielle recently arrived at Magnet ready to hit the ground running as we head into fall. Read below to find out more about this published author, Emmy-award winning documentary producer, and former TV reporter.

MM: Tell us about your career so far. Where were your prior to Magnet?

DD: I’ve been in video my entire career. For a decade, I was on the production side — I was TV reporter and television documentary producer. For the past 12 years, I’ve been on the sales side, in business development.

Most recently, I ran sales and marketing at a video content company called IKA Collective, and before that, was at both Meredith Video Studios and Meredith 360.

MM: How was it to make that switch from production to sales?

DD: I was producing documentaries at the time, and discovered that I was really good at getting other people as excited about the content as I was. I have a selling personality. If I love a product, I want everyone I know to get it. If I love a movie, I want everyone I know to see it. If I’m passionate about the product we’re producing — which of course I am — then sales is a really natural thing for me.

MM: Do you miss the production end of things?

DD: You know, I always thought I’d miss production more than I do. Even though I’m a creative person, I’m also very results-oriented. Sometimes, the length of time it takes to produce a project can be hard for me to handle. I love being involved in a lot of stuff at one time, to multitask. And on the business development side, you’re able to be involved in so many projects at once — and seeing these projects come to life after a sale? It’s pretty cool.

MM: What’s appeals to you most about your new position?

DD: It’s the coming up with ideas. Magnet offers a very strategic selling position, because you’re not selling something that exists yet. You’re selling ideas, which is always really fun. You’re in conversation with the specific client, finding out about their goals, their target audience, and you’re coming up with a plan tailored to them.

I’m excited to work with this team, and to tell the world about Magnet Media and its Think Make Reach platform — such a smart, sophisticated approach to video content marketing.

Any thoughts on the interview with Danielle? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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