You are here: Home

GetGlue Social Network for Sharing Entertainment: Magnet Minute [video]

by Amy Schmittauer on May 17, 2012 · 0 comments

Today on the Magnet Minute, Amy looks at GetGlue, a social networking app that connects audiences of mainstream media, such as television shows, books, movies, and celebrity gossip, with each other and the content they consume.

The best way to describe GetGlue is as the Foursquare of all things media and entertainment. Even though there are no physical locations to “check in” to, viewers/readers can check in to a TV show or movie to engage and connect with other users who are also watching. Instead of trying to coordinate a hashtag on Twitter or watch for random comments about a live event on Facebook, Get Glue offers the opportunity to curate those participants’ comments and activity in one space.

The great thing about the network is that mainstream media has a great opportunity to engage with this audience thanks to the business dashboard offered by GetGlue. Businesses can verify ownership of the media property, and then go to town to encourage audience engagement by creating pages and reward stickers, setting special discounts on tangible items for sale, commenting with viewers/readers, connecting social networks, and most importantly, checking statistics.

Time-sensitive rewards are also a great way to increase engagement. There’s a sense of ownership for the viewer when they are rewarded for seeing a movie opening weekend or getting a book the day it comes out.

Commenting with the audience is also a great idea to drive connection. Giving those users the opportunity to connect with the creator, actor, or author right within the app will give your brand a great reputation for engagement and definitely increase the attention you’re getting, not only on GetGlue, but in whatever metrics you’re looking to increase for your product, such as views or purchases.

Are you using GetGlue? For business or for personal use? Leave a comment with your thoughts and connect with us on Twitter, Facebook, Google+, and LinkedIn!

…………………………………………………………………………………………………………………………………………………………………………………………….

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

…………………………………………………………………………………………………………………………………………………………………………………………….

Amy SchmittauerAmy Schmittauer is the Founder & Face of Savvy Sexy Social. She is a social media frenzy working as a freelance video blogger, writer, and social relations consultant. Connect with her on Twitter, Facebook, and Google +.

Tagged as: App, GetGlue, second screen, Social Media Marketing, social tv

0 comments

4 Mistakes of Social Media Marketing, Part 1: Magnet Methods [Video & Free Download]

by Mike Raffensperger, VP for Strategic & Creative Development on May 16, 2012 · 0 comments

Presentation: 4 Mistakes of Social Media Marketing

We’re proud to share the first of our new “Magnet Methods” original video series, in which experts from the Magnet Media team share insights to help you navigate the changing media landscape.

In part one of “4 Mistakes of Social Media Marketing,” Magnet Media VP of Creative & Strategic Development, Mike Raffensperger, discusses the first mistake many marketers make when approaching social media.

After checking out the video, download the full presentation for FREE from the Magnet Media Resource Center to learn about all four common mistakes and how you can overcome them to reach your audience effectively and authentically through social media.

…………………………………………………………………………………………………………………………………………………………………………………………….

How are you using social media to reach your audience? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

…………………………………………………………………………………………………………………………………………………………………………………………….

Mike RaffesnpergerMike Raffensperger currently serves as the Vice President of Strategy and Creative Development for Magnet Media.

Tagged as: Facebook, Magnet Methods, Resource Center, resources, Social Media, Social Media Marketing

0 comments

Video: How Facebook Became the World’s Biggest Social Network

by Ryan Swearingen, Managing Editor on May 15, 2012 · 0 comments

The Guardian has posted a fascinating animated study (see below) of Facebook’s meteoric rise from college-only network to this week’s expected IPO and $96 billion valuation. The numbers are staggering.

A few key points:

  • Facebook users spend an average of 8.3 hours on the network per month, per person. Or 23 minutes per day.
  • There are now an average of 3.74 degrees of separation between any two Facebook users—a drop from 4.28 in 2008.
  • User growth has slowed as it runs out of people on the planet to join.

Check out The Guardian‘s animation below and let us know what you think in the comments, on Twitter, Facebook, Google+, and LinkedIn.

…………………………………………………………………………………………………………………………………………………………………………………………….

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

…………………………………………………………………………………………………………………………………………………………………………………………….

Ryan SwearingenRyan Swearingen is Managing Editor of the Blog Network at Magnet Media and co-founder/editor of Stated Magazine.

Tagged as: Facebook, infographic, Social Media, Social Media Marketing

0 comments

This Week’s Events in Video, Social Media Marketing, and Tech: May 14 – 18, 2012.

by Stephen Fotiu on May 14, 2012 · 0 comments

It’s Internet Week in New York City this week, making it another busy week for video, social media marketing, and tech events.  Take a look below for the link to all the Internet Week New York events, as well as the many other events taking place this week.  If you attended any of the Creative Week 2012 events last week, please share your experiences in the comments.

Read More…

Tagged as: content marketing, Events, Facebook, Online Video, Social Media, social media & hollywood, Technology

0 comments

Interview: Robert Halper of Johnson & Johnson on Engaging Through Video & Social Media

by Ryan Swearingen, Managing Editor on May 14, 2012 · 0 comments

JNJhealth_YouTube_RobertHalper

(Images courtesy Robert Halper and Johnson & Johnson)

One of the most recognizable brands in the world, Johnson & Johnson has maintained a reputation as a respected healthcare products and services provider for more than a century through a commitment to its core values and traditions while continually striving to innovate and improve through technology. Its communications and consumer outreach are no exception, and the company was among the first in its field to maintain a presence on YouTube. Today, its JNJhealth channel boasts a deep library of videos offering inspirational stories, advice, and other health-related content to engage with its consumers and the health community at large.

Robert Halper, Director of Video Communication, joined us to share some insight into his role in Johnson & Johnson’s video and social media strategies, its commitment to engaging through storytelling, and where he sees video and social media heading.

Read More…

Tagged as: Facebook, Google+, Online Video, Social Media, Social Media Marketing, Twitter, Web video, Youtube

0 comments

Ad Age Social Engagement / Social TV Conference 2012: Second Screen Roundup

by Ryan Swearingen, Managing Editor on May 11, 2012 · 0 comments

AdAge_SocialEngagement_SocialTV_Conference

Theme of the Day: Engage Before, During, and After.

On Wednesday, Advertising Age held its first conference dedicated to the changing landscape of television, the Social Engagement / Social TV Conference at the Hilton, New York.

An impressive lineup of presenters and panelists from networks and social platforms was assembled before a full ballroom to discuss the current state and future of Social TV, often referred to as “Co-Viewing” and “Second Screen.” Ironically, the active and official Twitter hashtag of the event, #aasocial was hijacked mid-morning by spammers, forcing the event to adopt the #aasocialtv tag. Ad Age looked on the bright side with the tweet below…

Here’s a quick summary of some of the highlights from the event…

Read More…

Tagged as: Co-Viewing, Entertainment Marketing, Events, Online Video, second screen, social media & hollywood, Social Media Marketing, social tv, SocialTV, web advertising, Web video

0 comments

LinkedIn for Brands Tips: Magnet Minute [Video]

by Amy Schmittauer on May 10, 2012 · 0 comments

Today on the Magnet Minute, Amy shares some tips on how you can take advantage of the professional social network LinkedIn to not only market yourself, but your company’s services as well.

First, be sure you’re using the network in a personal fashion and not just as a company. As professionals, we make lots of contacts by working with others and networking, so this is a great place to connect with all of those people, in addition to sharing your running, digital resume.

People don’t do business with brands. People do business with people. So fill out your personal profile to complete and make clear calls to action of how people can find your brand. This is one of the best ways to make that audience curious to learn more.

Now that your profile is up and advocating for you, you’re going to want to give your company a space of its own.

So you need to start a LinkedIn company page. These are similar to Facebook fan pages, but specifically for professional organizations. This is going to be a great hub for people who are looking for or talking about your brand on the network, but company pages also offer a lot of great customization that will help yours stand out from the pack.

Different apps allow you to curate your blog content to your LinkedIn connections, share you latest tweets, and even give you a space to publish job openings (and you know how well that will go over with unemployed connections). Just make sure you’re not letting the page just sit there without any activity. It should be a part of your online marketing strategy just like any other network your brand occupies.

[ Check out our TipSheet, 5 Tips for LinkedIn Networking ]

Since you’d like to show your company page connections that you have products or services worth checking out, you will want to back up that argument with real customer recommendations. Just like on a personal profile, you can ask a LinkedIn user who has tried your product to leave their honest review right there on your company page. When you display that list of items with the corresponding recommendations on the front page, you make the discovery-purchase process a lot more seamless.

Lastly, make sure to take advantage of the Groups and Answers sections on LinkedIn. This is not an opportunity to market yourself, but to share your expertise in conversations where they might help other connections learn about what you do and/or a process they may need to undergo. As you probably know, word of mouth spreads quickly when you’re helping others.

Are you using LinkedIn for your business? Share some tips of your own in the comments section!

[ View all of Amy's Magnet Minute videos on YouTube! ]

…………………………………………………………………………………………………………………………………………………………………………………………….

Be sure to connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

…………………………………………………………………………………………………………………………………………………………………………………………….

Amy SchmittauerAmy Schmittauer is the Founder & Face of Savvy Sexy Social. She is a social media frenzy working as a freelance video blogger, writer, and social relations consultant. Connect with her on Twitter, Facebook, and Google +.

Tagged as: LinkedIn, Magnet Minute, Social Media, Social Media Marketing, Social Networking

0 comments

Tip Sheet: 5 Steps to Becoming a Twitter Influencer (& Finding Others Like You)

by Miriam Lamey on May 9, 2012 · 0 comments

Tip Sheet: 5 Steps to Becoming a Twitter InfluencerAfter reading about using Twitter to find influencers and become one yourself, take it to the next level with our FREE Tip Sheet, 5 Steps to Becoming a Twitter Influencer, for practical advice you can put to work today.

 

Reach Out and Tweet Someone

Twitter has been around for nearly six long, character-filled years. It’s hard to believe that what was once considered a bit of a, well, mysterious joke (to many) has now become an incredibly powerful tool. News organizations broadcast breaking stories on Twitter now even before some major wires pick them up. Articles are posted for public perusal and, as many an author hopes, for widespread, viral distribution. Budding bloggers use Twitter to share their pithy observations and posts; in many cases with the dream of becoming the next big thing. And celebrities have hopped onboard Twitter en masse to do…well, whatever it is they like (they are famous, after all), be it pictures of gross injuries, promotional product Tweets, or random rants.

Read More…

Tagged as: influencers, Resource Center, Social Media Marketing, Tip Sheet, Twitter

0 comments

Infographic: Instagram By the Numbers

by Ryan Swearingen, Managing Editor on May 8, 2012 · 0 comments

Lots of talk about Instagram, the little iPhone photo app that could. User numbers jumped by 10 million in 10 days thanks to its expansion to Android devices and news of its the acquisition by Facebook last month.

People really like to take and share old-timey photos, as the KISSmetrics infographic below can attest.

A few points that stick out:

  • Instagram’s user base increased by approximately 1600% from April 2011 to April 2012.
  • Compare Instagram’s $1 billion purchase with Kodak’s current valuation of $77 million. KODAK.
  • 1 billion photos (what is it with 1 billion…?) had been uploaded as of April 2012.
  • 60 photos are uploaded every second.

Instagram By The Numbers
Source: Instagram By The Numbers – Infographic

…………………………………………………………………………………………………………………………………………………………………………………………….

What do you think about Instagram? Is mobile photo-sharing the way of the future? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

…………………………………………………………………………………………………………………………………………………………………………………………….

Ryan SwearingenRyan Swearingen is Managing Editor of the Blog Network at Magnet Media and co-founder/editor of Stated Magazine.

Tagged as: Android, App, infographic, iPhone, Social Media, Social Media Marketing

0 comments

This Week’s Events in Video, Social Media Marketing, and Tech: May 7-11, 2012

by Stephen Fotiu on May 7, 2012 · 0 comments

It’s Creative Week 2012  in New York City.  Check out the event’s website for the week-long event’s schedule and available package options. There are plenty of great events all week, ranging from guest speakers to karaoke. If Creative Week doesn’t interest you, or if you’re not located in the NYC area, there are several other events to check out this week as well. As always, share your experiences at Creative Week 2012 or any other events in the comments.

Read More…

Tagged as: analytics, Events, Social Media, social media & hollywood, Social Media Marketing, Technology

0 comments

← Previous Entries