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Events_Dec08

December is in full swing. Our office is decorated, our holiday party is scheduled, and we’re collectively pushing our efforts toward making the next two weeks uber-productive leading into the holiday break. It’s a busy time of year, to be sure, but there’s plenty of reason to squeeze in a few of this week’s events into the mix. Whether attending holiday happy hours, annual parties, hackathons, and/or meetups, there’s plenty to do each night of the week. See below for the events we find most interesting, but feel free to visit Gary’s Guide for the full list.

Have a great week!

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MONDAY:

Wall Street & Finance: Engaging Men in Moving Women Up
Monday, Dec 08 (05:00 PM) @  The NY Times
620 8th Ave, New York
$125

Holiday Happy Hour
Monday, Dec 08 (07:00 PM) @ Cooper’s Craft & Kitchen
169 8th Ave, New York
Free

TUESDAY:

re: VisionNY – Explore Trends of Content & Closed Loop Marketing
Tuesday, Dec 09 (02:00 PM) @ NY Hilton
1335 Ave of the America, New York
Free

2014 NYTECH Winter Party & Community Awards
Tuesday, Dec 09 (06:30 PM) @ Guys American Kitchen
220 W 44th St, New York
$95

WEDNESDAY:

Coding Our Future – Expanding Computer Science Education in NYC
Wednesday, Dec 10 (05:30 PM) @ Microsoft HQ
11 Times Square, New York
Free

4th Annual TechDrinkUp Holiday Party
Wednesday, Dec 10 (08:00 PM) @ Half & Half at Hudson Hotel
356 W 58th St, New York
Free

Read More…

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marthabloodymary

It started on November 10th and will go through Christmas Eve, with a new Magnet-made video on Martha Stewart’s website and YouTube channel every weekday featuring Ms. Stewart creating holiday-themed crafts, foods, and/or drinks. It’s a really fun series that we’re excited about — in large part because each episode teaches us how to make something awesome.

Most recently: Bloody Marys, Chestnuts, and Irish Oatmeal Biscuits.

WATCH HERE:

Any thoughts on the video series? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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Nov24_Events

Though it’s a short week, there are still some worthwhile tech, digital, and marketing events to check out in the NYC area before our collective focus rightfully shifts from work to holiday food, family, and friends. See those below and Happy Thanksgiving!

MONDAY

How to Start a Business in NYC
Monday, Nov 24 (06:30 PM) @ Pearl Studios
519 8th Ave, 12th Fl, New York
Free

Sharing Economy – Beyond the Hype
Monday, Nov 24 (06:30 PM) @ Meetup HQ
632 Broadway, 9th Fl, New York
Free

TUESDAY

Downtown Tech Breakfast
Tuesday, Nov 25 (08:30 AM) @ To be decided (Lower Manhattan)
TBD
Free

Six Degrees of Social Innovation – Food
Tuesday, Nov 25 (06:00 PM) @ Centre for Social Innovation
601 W 26th St, #325, New York
Free

ARNY – Augmented Reality Art & Smart Glasses Spectacular
Tuesday, Nov 25 (07:00 PM) @ National Arts Club
15 Gramercy Park South, New York
$1

THURSDAY

HAPPY THANKSGIVING! 

Any thoughts on these events? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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FollowUp_2

Alongside our friends at CakeWorks, we co-hosted Digital Video Zen here last week, and event that brought together video industry leaders for two panels on the hot topics of video distribution and monetization. In between the panels, guests took part in discussion about high-level solutions and approaches to industry challenges.

We offered this list of Top 10 Video Industry Trends as a takeaway after the event, and want to also share it here with you. It’s a summarization of the trends we think companies and video marketers should consider when deciding what type of video to make, how to monetize it, and how to effectively reach the desired audience.

Check it out below and/or click here to get a PDF version.

CakeWorks OneSheet_edits_Page_1

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CakeWorks OneSheet_edits_Page_2

Any thoughts on the list? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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goodthings copy

We launched an exciting project this week — deployment of one video per day from November 10th through Christmas Eve for the Martha Stewart website and YouTube channel. Each holiday-themed video shows Martha in her element, providing quick, insider tips and tricks for the creation of inventive (but accomplishable) seasonal foods, drinks, and crafts.

Check out the playlist below for the first 4 videos in the series. You’ll find Martha making apple pie cider, gourd crafts, creative side dishes for an upcoming Thanksgiving feast, and demonstrating how to make faux-bois candles.

Let us know what you think of the videos, and be sure to check back often for the latest episodes.

Any thoughts on the series? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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nywici

NYWICI routinely hosts events that drive important conversations forward, especially ones that revolve around the interests of professional women working in NYC. Its upcoming ‘Coffee & Conversations: The Art of Negotiation‘ is the next such event and it features our SVP of Business Development Danielle Dardashti as a panelist!

Read the official event description here:

We are communicators. Yet how do you navigate your way to a new job? Get a promotion? Collaborate successfully with a coworker? You need sharp negotiation skills. What are the secrets to negotiations where everyone feels like a winner? We’ll ask our intergenerational panel how they negotiate the ins and outs of life.

Visit the NYWICI website for more information and to register.  

Moderator:

  • Valerie Grubb, Operations, Leadership & Negotiation expert

Panelists:

  • Danielle Dardashti, Senior Vice President, Business Development, Magnet Media, Inc.

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  • Hannah Green Goldberg, National Head of Finance + Services Marketing Solutions, Emerging & Core, LinkedIn
  • Jennifer Owens, Editorial Director, Working Mother Media
  • Davia Temin, President & CEO, Temin & Company

Date:  Thursday, November 6
Time:  8:00-10:00am
Location:  Scandinavia House, 58 Park Ave (between 37th and 38th Streets)

Cost:  
Members: $35.00
Non-Members: $50.00
Student Members: $16.00

Any thoughts on the event? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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Podcast_ERRS_Final

On this week’s podcast, we bid a fond farewell to our Director of Marketing Ryan Swearingen, who’s moving on from Magnet next week and will call podcast 58 his last. Ryan was one of the original podcast team members, founding it a couple years ago and participating in nearly every episode since. He also started this very blog for Magnet Media, and thus his content-creating legacy lives on. You’ll be missed, Ryan!

On this episode, the team talks about the latest in tech, digital marketing, and social media, with a particular focus on HBO’s recent announcement to offer a standalone streaming service in 2015. What does this mean for cable subsribers? What about for cord-cutters? Who saves money and who gets the best deal?

All that and more below — and be sure to tune in next week for the live broadcast.

Happy Halloween!

LISTEN NOW:

WATCH HERE:

SUBSCRIBE TO THE PODCAST: Find us on Spreaker or iTunes.

And follow us individually on Twitter:
Ryan Swearingen: @ryanswearingen
Emily Wilson: @emily_a_wilson
RJ Cupelli: @RJCupes
Shannon Peterson: @ShanannaginnS

Any thoughts on the podcast? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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Screen Shot 2014-10-14 at 12.42.02 PM

On the third installment of The Strategic Marketer, our interview series featuring financial services expert and best-selling author Farnoosh Torabi, we tackle the topic of financial content and the importance of reaching consumers with information they need about managing money.

What are the best ways to get their attention? Contently recently released a free e-book on the topic, called State of Finance Content Marketing: The Trends That Will Transform Financial Content in 2015, which takes a look at industry trends as of now and makes predictions for the near future.

In the e-book, it says: “In many ways, the financial services industry is among the leaders in the new brand publishing frontier. That’s partly because financial services companies have a built-in content advantage. They’re experts in something that people care a lot about: growing their wealth.  And though these brands face unique regulatory and compliance challenges, they’re still managing to create innovative content, reach new audiences, and grow their brands.”

Contently goes on to provide great examples of how financial services companies large and small are working to create and deliver creative, effective content to their bases. Capital One started a microsite called I Am Small Business Proud, on which it features stories about small business owners across the United States, while the much-smaller UK-based wealth management company Nutmeg regularly outputs informative financial content on its blog and YouTube channel.

Watch our video below to hear what Farnoosh has to say on the topic – and to hear how she connects with her own financially-focused audience through content.

EPISODE #3:

Any thoughts on the video? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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digizen

November 12 @ 6:30 pm9:00 pm

We’re co-hosting an event here at our Magnet Media HQ in NYC in a couple weeks alongside our friends at CakeWorks. Attendees will join experts and peers in a workshop-style discussion and networking event addressing the daily challenges we’re all facing in effectively engaging audiences with video.

The event will aim to answer the following questions and more:

  • What will they watch and for how long?
  • How can we reach them in a way that’s measurable and transparent?
  • How will we all make money?

Hear from colleagues and insiders who are untangling and solving syndication & distribution, monetization, leveraging YouTube and cross-platform programming, and ultimately driving views to create that elusive state of blissful video Zen.

Drinks and refreshments will be served. Please request an invite by emailing us here.

Any thoughts on the event? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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It was time for a refresher, so our talented editors put together a new reel of our recent work. We’re happy with how it turned out and want to share it with you. Please take a look, and if you want to learn more about any of our services, see here — and never hesitate to reach out through the comments section, too.

Thanks for watching!

Any thoughts on the video? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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