On its YouTube page, Bongo Bongo asks: “Are you literally sick of everyone misusing the word literally? Do you cringe when your friends are, like, literally, so over it?”
And your answer is probably something like: “Yeah, I am! And I do!” If so, this episode is for you. It tracks the word “literally” through history — leading up to it as the hotly disputed modern term it’s now become.
Is the app apocalypse upon us!? Mashable reports that 80% of apps in Apple’s App Store are barely (if ever) used. On this week’s podcast, we talk about why that might be so, about which apps we each use regularly, and about how the massive app bubble might be bursting.
We also got into a gaming discussion this week. Though not a gamer myself (other members of the podcast are — and enthusiastically so), it’s always interesting to see the financial model of a major industry start to shift. In this case, Electronic Arts is now offering users its EA Access subscription service, which allows Xbox One users access to a “vault” of its games for just $5 per month. The vault includes popular games like FIFA 14, Madden NFL 25, Peggle 2 and Battlefield 4, and more.What do you think of the subscription model for gaming? Will it be successful enough to spread to other consoles and production companies?
And like last week, we touch on a rebranding story. This time, Foursquare decided to go for a different look and feel. This led us to talk about Foursquare’s function (and decreasing popularity?), geolocation services in general, and more.
Listen below, and take a look at our chosen Viral Video of the Week, in which a family of four gets pelted by more than 3,000 paintballs.
[Editor's note: Last week, our brand new SVP of Business Development, Danielle Dardashti, hit the ground running in NYC, attending the Content Reimagined conference put on by The Content Council. She took down a ton of useful notes and shared them with the team upon her return. We'd now like to share them with you now, including some examples of successful content that resonates with the consumer as personal and meaningful (below the text).]
Content Marketing is about breaking down the wall between creative and marketing, producing stories that are relevant and engaging to the consumer. As an example, what would it take to get consumers to go to the BofA website vs. Money Magazine for financial content? A great story will get them there. The best content marketing is a perfect balance between what the marketer wants to share and what the consumer wants to receive (and the latter needs to be informed by consumer insights.)
Content marketing is not about what you sell, but instead it’s about what you do for your consumers and what value brands add to their lives. Consumers love great stories regardless of who’s telling them, so a successful content marketing strategy will set the goal of telling the best story, period.
Don’t smother the story with brand. If you’re an agency and/or content creator, convince your client to brand tangentially, alongside the video, or at the end of it. Convince the client to take the brand out of the story itself, and instead to communicate clearly and transparently that this great content was produced by the brand. Again, this allows the brand to add value to consumers’ lives.
People want stories with authentic story arcs and relevant messages hitting on emotional and rational intelligence, that have a human-level protagonists, and that consist of challenges and conflicts. These stories should include fear, pain, and/or comedy. Give audiences choice and variety; long, short, serious, comedy — be sure to cater to different audience moods. (They’ll also view and share how-to videos, if the talent is really relatable and the topic is particularly relevant to them.)
Measuring Success means different things to different companies, but no matter the end goal, success needs to be defined from the start. So what’s your goal? Is it brand awareness, e-commerce/purchase, shares, growing your audience, time spent on site? Figure this part out before you produce! And ask yourself these vital questions: “What is the purpose of the specific piece of content we’re creating?” “What are the goals for this piece of content?”
There’s no such thing as “B2B” any more (was there ever?). Brands are appealing to humans, so make the content personal. What does that human (not company) care about? Show them (don’t just tell them) how you’ll add value to their lives.
Mobile is taking over! With that in mind, here are things to consider when creating video content:
Consumers are often watching video on phones even when a bigger screen is nearby, because the phone is already in their hands.
Everyone has a video camera on them at all times.
Consumers are not freaked out by geo-targeting anymore. In fact, they like it.
The next wave of tech will be devices that sift through our data and make meaning of it all.
The biggest users of mobile and social video are pregnant women and new moms.
Generation Z – Under 18: When thinking about content geared toward this young, digital generation, consider that they:
Expect things to be 3D/4D, live and experiential.
Multi-screened. They want content that can be experienced on phones, computers, TVs, tablets, and wearables.
Multiracial, entrepreneurial, short attention spans, communicate with symbols/emojis, frugal, responsible, curious.
Much like a human-to-human relationship, a blog’s relationship to its readers requires maintenance and care. How does a blog develop readership? And how does it nurture that readership while continuing to grow over time? What steps are necessary to successfully earn more traffic and build a brand with the help of blog content?
The first step is to differentiate your blog with unique content, voice, and focus, according to GreenPal‘s infographic (below), which outlines a total of “10 Tactics To Improve Blog Readership.”
Read on for more important tips, and consider that it might be time to show your readers a little extra TLC.
It’s hard to believe, but YouTube will be a decade old old before you know it. Already in its 9th year, it’s the most successful online video website, thus far without any real, viable competitor. But might that all soon change? The YouTube business model is piquing the interest of major media companies like Yahoo and Comcast, which are said to be working on plans for a “YouTube Killer.”
At this month’s event with VideoInk and Big Screen Little Screen (held at Magnet HQ this Wednesday nigh), the big questions will be: do these companies have what it takes to actually take on the YouTube platform? What can they do to tweak, and maybe even improve, the YouTube business model? And last but not least, what could this mean for content creators?
Following a screening of two independent projects – American History X-Men: A Hollywood Blockbuster Parody by Forge Apollo Master Date Covert from Bacon Productions — VideoInk’s Editorial Director Sahil Patel will lead a chat with this month’s experts:
On Wednesday, please join us as we host VideoInk and Big Screen Little Screen’s monthly happy hour and conversation, this one about “Diversifying the Video Ecosystem” with expert panelists Shira Lazar of What’s Trending, and Erika Nardini, the CMO of AOL Advertising. Aside from that event, this week has tons of great options. Tuesday looks especially full of interesting choices, including a chance to test new videogames at NYC Games Playtest Night, attend the inaugural tech press panel featuring TechCrunch, Business Insider, and Forture, and much, much more.
Check out these events and more below. Have a great week!
Ever been trolled on the internet? Did you have a collection of troll dolls? (I did and I’m not ashamed to admit it.)
Learn everything there is to know about the word “troll” on this week’s fun and informative episode of Bongo Bongo, our original series for PBS Digital Studios. Host Ethan Fixell takes the word all the way back to the 1300s, from where he tracks its origins and its mutations through the centuries.
Are you a Simpsons fan? If you can’t get enough Bart, Homer, and Marge on American TV’s longest running program, you’ll enjoy this week’s Magnet Labs Podcast, on which we discuss FXX’s acquisition of the show’s off-network rights and the incredible online distribution plan in motion for this massive content collection.
“The Simpsons won’t be making a quiet entrance on FXX. After last year’s landmark deal to get the off-network rights to air the Fox cartoon, and its 552-episode catalog, the cable network has invested in an elaborate online library for the series — tied in to its own streamer, FXNow,” writes The Hollywood Reporter.
Also, before I get too far into this, it should certainly be noted that this week’s podcast (and those to come) has a new cast. We welcome Magnet team members RJ Cupelli (who’s been a guest on a couple previous podcasts) and Shannon Peterson to the crew! They’ll join Ryan Swearingen and myself each week for lively discussions of the latest in digital and social news over morning coffees.
The four of us also discussed Facebook’s new effort to woo influencers and celebrities with the release of “Mentions”, a “new app exclusively for the famous, verified, and heavily-followed. The app prevents hacking, highlights fellow influencer mentions, and helps encourage celebs to interact more with their fans through Facebook,” according to NewsCred. This certainly seems like a play to compete with Twitter, which leads the charge in celebrity presence and interaction on social media.
Here’s an unsurprising fact: we love video and think it’s really important for your branding and growth.
Of course, it’s important to enhance these feelings and beliefs with compelling data and statistics. So here you go! This infographic from Visually helps to quickly digest some of the many important (and growing) stats illuminating web video’s direct connection and importance to branding. For example, just for a taste of what’s below, people spend 88% more time on websites with video than on those without, and 94 of AdAge’s top 100 advertisers run YouTube campaigns.
Take a look at the infographic for much more. It breaks the statistics into two main buckets — highlighting how audiences engage with video and demonstrating how video builds brand authority.
Media Camp, a startup incubator sponsored by Turner Broadcasting and Warner Brothers, provides select startups with mentors and resources throughout an eight week-program, giving guidance and support to these new companies poised to transform the way people consume digital content. I was fortunate enough to attend the Media Camp Demo Day in San Francisco last week, where each of the five companies demonstrated their products and services to a live audience. Each was impressive, and undoubtedly has the ability to change how you interactive with digital content on a daily basis.
Hugh Forrest, Director of SXSW’s Interactive Festival, opened the event by delivering sound advice to the featured startup founders and crowd. The exciting Watchup app was first. Doing for news what Hulu and Netflix have done for entertainment content, the app delivers video content from all your favorite channels into just one place for easy consumption. CEO Adriano Farano showcased app, which I know will save me significant time each week — time usually spent crawling news sites for video content of interest to me.
Next (and probably my favorite) was Contextly. Ryan Singel, a former Wired journalist, and Ben Autrey, his brilliant CTO counterpart, created a smart way to serve up the best and most relevant content to individuals users, turning the casual headline browser into a loyal and frequent content consumer for the digital publishers who cater to each of them. Contextly is raising intake percentages, getting visitors to read more articles per visit for its clients. The platform is powered by a smart, data-driven engine that intuitively understands what consumers are most interested in and serves that content to them automatically — and at the right time. (Side note: in my opinion, the quote of the day came from Ryan Singel, who while sharing a case study about Modern Farmer readers interested in goat articles, said: “Goats are the new cats.”)
Following Contextly, Michael Masters from AdToniktalked about his technology solution, which offers marketers a way to tie together television and mobile advertising in a way that’s already generating compelling results for its customers. The majority of smartphone/tablet users engage with smartphones and tablets while watching television. AdTonik provides brands an easy and measurable way to take full advantage of that growing multi-screen experience.
Then came Matt Coalson and Kabriel Robichaux of Flawk. Both have many years of experience in the gaming industry and are now putting that talent and energy into creating an exciting new platform that enables big names and brands on Twitter to pull together large numbers of fans for live interactive Q&A events. During these, everyone can participate and it can be easily managed and controlled by the host.
Last was Locket. Founder Yunha Kim and her team provide content on Android lock screens, and are getting rave reviews from users, publishers, and brands. On average, smartphone users check their phones 110 times per day (!), and each time, we’re greeted with the same image. But with Locket, we get new content with every look at our screen — like updates from friends, news, weather updates, and more.
All in all, my experience at Media Camp Demo Day provided a great day of learning about some very cool, disruptive new technologies. It’s clearly an exciting time to be a digital publisher, a digital brand, and/or a digital content consumer. Thanks to Media Camp for a successful and informative event. I’m looking forward to the next one in Los Angeles on August 4th.
Magnet Media Labs is a discussion of digital content marketing through commentary, context, and thought leadership. It's an outlet for Magnet's Editorial & Research team to share insights gleaned from 13 years in the field. As part of our ongoing commitment to exploring the latest trends and opportunities in connected technology, our hope is to create a space for true dialogue between those with a shared passion for storytelling.
Magnet Media, Inc. New York, NY