Rachel Steinberg joins our team as Director of Business Development, and we’re really excited about it! From West Philadelphia, born and raised (had to say it), she moved to New York City to attend college at NYU in 2003 and has been in the city ever since.
Most recently, she was Business Development Manager at Meredith, where she spent two+ years as the Account Executive in the Custom Solutions division, responsible for the northeast territory and controlling $4M in revenue for the group. There, she utilized all media channels, including digital, print, social, shopper, and database marketing to bring idea-based solutions to clients across a variety of categories including CPG, retail, pharmaceutical, insurance, and OTC. She grew new business by more than 40% during her time there, and expanded existing business by an average of 5% year over year. She really enjoyed her time there, but was ready for a move to a place like Magnet, where the focus is solely digital, and to a place where, as Rachel puts it, “clients are being offered content from a company that has its finger on the pulse of how the media is moving and growing.”
Prior to Meredith, Rachel spent 5+ years at health and wellness publisher Rodale, where she moved up the ranks, from Executive Assistant post-college, to Business Development Coordinator, to Account Manager, Business Development.
“It was such a great job out of college — and over the course of those years. It allowed me to gain experience in so many different areas. But at the 5 year mark, it came to the point where I needed to put a stake in the ground,” she said. “I needed to ask myself, what am I good at? What do I enjoy most? What am I most passionate about? And the answer to all those questions was “sales.”‘
Pursuing her passion for sales is now working in our favor here at Magnet, where Rachel leads our BD team in defining and executing strategic sales plans focused on driving revenue and ensuring the client receives well-conceived, creative digital video content that meets and exceeds distribution goals.
What are you most excited about for your new role?
“I like the variety, the multi-tasking. With one client we might be delving into goals and objectives, and who their customers are; with another client, I’m helping the team brainstorm a cool concept or creative idea; with another client we’re having lunch and talking about what’s important to them and what’s going to help their business.
You get to have your hands in a lot of the initial processes. To me, it’s incredibly exciting to get to the point where a client feels like they’re in it with you, and feels like they’re a partner with you. It’s a great feeling to get all the information needed about their business, so that we can arm ourselves to put something really cool together for them.”
What is it about digital video that you like so much?
“We’re selling and making something that someone really wants, and really needs, which I think is important. Additionally, it’s our ability, as a company, to prove results to the client from a metrics perspective — that’s what I get really excited about.”
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