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Here’s an unsurprising fact: we love video and think it’s really important for your branding and growth.

Of course, it’s important to enhance these feelings and beliefs with compelling data and statistics. So here you go! This infographic from Visually helps to quickly digest some of the many important (and growing) stats illuminating web video’s direct connection and importance to branding. For example, just for a taste of what’s below, people spend 88% more time on websites with video than on those without, and 94 of AdAge’s top 100 advertisers run YouTube campaigns.

Take a look at the infographic for much more. It breaks the statistics into two main buckets — highlighting how audiences engage with video and demonstrating how video builds brand authority.

Why your brand needs video 

Find out more about Magnet’s Video Production Services here.

Any thoughts on the infographic? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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mediacamp

Media Camp, a startup incubator sponsored by Turner Broadcasting and Warner Brothers, provides select startups with mentors and resources throughout an eight week-program, giving guidance and support to these new companies poised to transform the way people consume digital content. I was fortunate enough to attend the Media Camp Demo Day in San Francisco last week, where each of the five companies demonstrated their products and services to a live audience. Each was impressive, and undoubtedly has the ability to change how you interactive with digital content on a daily basis.

Hugh Forrest, Director of SXSW’s Interactive Festival, opened the event by delivering sound advice to the featured startup founders and crowd. The exciting Watchup app was first. Doing for news what Hulu and Netflix have done for entertainment content, the app delivers video content from all your favorite channels into just one place for easy consumption. CEO Adriano Farano showcased app, which I know will save me significant time each week — time usually spent crawling news sites for video content of interest to me.

Next (and probably my favorite) was Contextly. Ryan Singel, a former Wired journalist, and Ben Autrey, his brilliant CTO counterpart, created a smart way to serve up the best and most relevant content to individuals users, turning the casual headline browser into a loyal and frequent content consumer for the digital publishers who cater to each of them. Contextly is raising intake percentages, getting visitors to read more articles per visit for its clients. The platform is powered by a smart, data-driven engine that intuitively understands what consumers are most interested in and serves that content to them automatically — and at the right time. (Side note: in my opinion, the quote of the day came from Ryan Singel, who while sharing a case study about Modern Farmer readers interested in goat articles, said: “Goats are the new cats.”)

Following Contextly, Michael Masters from AdTonik talked about his technology solution, which offers marketers a way to tie together television and mobile advertising in a way that’s already generating compelling results for its customers. The majority of smartphone/tablet users engage with smartphones and tablets while watching television. AdTonik provides brands an easy and measurable way to  take full advantage of that growing multi-screen experience.

Then came Matt Coalson and Kabriel Robichaux of Flawk. Both have many years of experience in the gaming industry and are now putting that talent and energy into creating an exciting new platform that enables big names and brands on Twitter to pull together large numbers of fans for live interactive Q&A events. During these, everyone can participate and it can be easily managed and controlled by the host.

Last was Locket. Founder Yunha Kim and her team provide content on Android lock screens, and are getting rave reviews from users, publishers, and brands. On average, smartphone users check their phones 110 times per day (!), and each time, we’re greeted with the same image. But with Locket, we get new content with every look at our screen — like updates from friends, news, weather updates, and more.

All in all, my experience at Media Camp Demo Day provided a great day of learning about some very cool, disruptive new technologies. It’s clearly an exciting time to be a digital publisher, a digital brand, and/or a digital content consumer. Thanks to Media Camp for a successful and informative event. I’m looking forward to the next one in Los Angeles on August 4th.

Any thoughts on the Kimberlee’s Demo Day? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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Events_July21

It probably seems like I say this every week, but it’s really true this time around (and every other time I write it, really). There are tons of worthwhile tech, digital, and marketing events to explore this week in NYC, including one right here in our NYC office, where Gotham Media will be hosting an panel discussion about artisanal cocktails and their roles in the craft foods movement. (This also means an included drinks tasting, FYI.)

Also take a deep look at native advertising and how it’s evolving through legal, regulatory, and business developments, join in a discussion about audience loyalty, or get an answer to the ever-burning question: should you learn how to code?

Check out these and more events below:

MONDAY: 

New York PHP – Crafting Code Tour
Monday, Jul 21, 06:30 PM @ Imagine Easy Solutions
10 E 39th St, 3rd Fl, New York
Free

LGBTQ Surveillance and Censorship: Understanding the Worldwide Challenges
Monday, Jul 21, 06:30 PM @ ThoughtWorks
99 Madison Ave, 15th Fl, New York
Free

TUESDAY:

Native Advertising – Legal, Regulatory, and Business Developments
Tuesday, Jul 22, 08:30 AM @ Frankfurt Kurnit
488 Madison Ave, 10th Fl, New York
Free

UNPLUG – NYTECH Annual Summer Party
Tuesday, Jul 22, 06:00 PM @ The Derby
167 Orchard St, New York
$40

After the Click, then What? – Owning Audience Loyalty
Tuesday, Jul 22, 06:00 PM @ WNYC Greene Space
44 Charlton St, New York
$15

WeWork Summer PreGame
Tuesday, Jul 22, 06:00 PM @ WeWork Soho West
175 Varick St, New York
Free

WEDNESDAY:

GOTHAM MEDIA DIGITAL COCKTAILS
WEDNESDAY, JULY 23, 06:30-08:30 @ MAGNET MEDIA INC. 
122 W. 27th ST., NEW YORK
$40

Wearable Tech Expo
Wednesday, Jul 23, 09:00 AM @ Javits Center
655 W 34th St, New York
Free

Content Modeling – Where Strategy, Design, & Tech Converge
Wednesday, Jul 23, 05:30 PM @ Idealist.org HQ
302 5th Ave, 11th Fl, New York
Free

THURSDAY:

Should You Learn How to Code?
Thursday, Jul 24, 06:30 PM @ OfficeLinks
460 Park Ave S, 12th Fl, New York
$3

Designers + Geeks – Cats, Dinosaurs, and Lots of Pizza
Thursday, Jul 24, 07:00 PM @ General Assembly East
902 Broadway, 4th Fl, New York
$15

#techdrinkup
Thursday, Jul 24, 08:00 PM @ Avenue
116 10th Ave, New York
Free

FRIDAY:

Digital Data Privacy and What it Means for your Brand
Friday, Jul 25, 08:30 AM @ Helen Mills Theater
139 W 26th St, New York
$52

SUNDAY:

[Data Science Academy] – Data Science with R (beginner level)
Sunday, Jul 27, 10:00 AM @ AlleyNYC
500 7th Ave, 17th Fl, New York
$1490

Any thoughts on the events this week? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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reelfinal

Planning to attend this week’s Reel 2014 Video Marketing Summit in San Francisco? If so, don’t miss Matt Ballek, our Director of Strategic Distribution Services, as he teaches a workshop on YouTube SEO.

Matt Ballek

And let’s say you weren’t planning on attending, but now you’re thinking: “Well, hey, I’m in the Bay Area, and this sounds interesting.” It’s not too late to register, and we have a limited number of discount codes to give out, offering 35% off the cost of registration.

Inquire HERE for the code.

Happening this Thursday and Friday at Hotel Nikko in SF, “the 2014 Reel Summit is a two-day conference for marketers and content creators who are serious about the evolution of digital video marketing. If your career or livelihood is directly affected by the success or failure of digital video initiatives, then join the rest of the inspiring brands, marketers and industry thought-leaders as they converge in San Francisco, to provide you with the cutting-edge knowledge and advanced training you need.”

Should be a good time! Check out Reel’s video “Illustrated History of Video Marketing” and start getting excited:


Any thoughts on the summit? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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Screen Shot 2014-07-11 at 12.11.37 PM

It’s Friday! Have some fun — and learn something while you’re at it. Check out two episodes of our original YouTube series for PBS Digital Studios.

On Bongo Bongo, learn all about the word STUCK:

—–

And what about the word YANKEE? Where did it come from? What does it mean? More here:

Any thoughts on the episodes? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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gothammedia

Join Gotham Media for a summertime discussion about artisanal spirits and how they’re emerging as a powerful force in the craft foods movement. A great panel of experts and entrepreneurs will discuss the opportunities in the field and talk about what’s next for the industry (and for the drinkers).

And what would a discussion like this be without a tasting? Not much. Thus, a spirits-and-cocktail tasting will be included.

Panelists:
Matt Bruck Co-Founder, Joios
Jonathan M. Forester Food & Beverage Business Consultant
David Kyrejko Distiller and Engineer, Industry City Distillery
Allison Patel Founder, Brenne
Jackie Summers Founder, Sorel

SIGN UP HERE with code “Magnet” for 20% off.

Will you be joining us? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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recruiting

Recruiting is an increasingly vital part of your company’s strategy, longevity, and output. You need to attract top talent from the competitive pool of job seekers. A recruiting video can be used as a powerful tool to combat the oftentimes humdrum nature of recruiting. They can add excitement and personality to your brand and to your open positions.

With these 5 tips, find out how to attract top talent to your open positions with recruiting video that shows off your brand’s personality and brings the traditional job description to life.

Any thoughts on the tip sheet? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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UPDATE_PODCAST_RYANEMILYBRANDAN

This episode is bittersweet. On it, we bid a very fond farewell to Brandan Jones, our long-time host and podcast mainstay as he moves on to a new career opportunity. We brought back former Magnet/podcast team member Ryan Neal for Brandan’s last episode, and the four of us had some fun looking back on predictions made on podcast No. 3, at the beginning of 2013 (before my time at Magnet). The predictions were based on what might happen in the social space in year to come. Would there be a Facebook competitor after all? (No.) Would any YouTube shows go viral? (Debatable.) Would a viral marketing campaign actually work? (Yes. See “prankvertising.”) Hear the full conversation below.

We also talked about Yahoo!’s acquisition of the cult-comedy “Community.” After being cancelled by NBC, the show was picked up for a new, 6th season by Yahoo! Screen. Could this be Yahoo!’s moment to make waves in the original content space? Additionally, we took a look at this pretty awesome viral video of the week, included below.

Thanks for listening, and a huge thanks to Brandan for his dedication to the podcast for each of the first 46 episodes.

LISTEN NOW:

VIRAL VIDEO OF THE WEEK:

SUBSCRIBE TO THE PODCAST: Find us on Spreaker or iTunes.

And follow us individually on Twitter:

Brandan Jones: http://www.twitter.com/lamardiablo
Emily Wilson: http://www.twitter.com/emily_a_wilson
Ryan Swearingen: http://www.twitter.com/ryanswearingen
Ryan Neal: https://twitter.com/ryanWneal

Any thoughts on the the podcast? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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Events_July7

Take a look at the many great tech, digital, and marketing events going on in NYC this week:

MONDAY:

NYC Marketing Meeting Monthly Drinks and Networking
Monday, Jul 07, 07:00 PM @ Art Bar
52 8th Ave, New York
Free

TUESDAY:

#Rethink Coding w/ Reshma Saujani (Founder, Girls Who Code)
Tuesday, Jul 08, 08:00 AM @ Grind
1412 Broadway, 22nd Fl, New York
Free

Introduction to Pricing Strategy
Tuesday, Jul 08, 06:30 PM @ General Assembly East
902 Broadway, 4th Fl, New York
$35

Technology, Media, and Getting Into the Game
Tuesday, Jul 08, 06:30 PM @ Venue
To Be Decided, New York
$10

WEDNESDAY:

Future of Fashion #3 – Technology Meets Sustainable Fashion
Wednesday, Jul 09, 06:30 PM @ Wix Lounge
235 W 23rd St, 8th Fl, New York
Free

Growth Hacking Meetup: Startup Analytics
Wednesday, Jul 09, 07:00 PM @ WeWork Fulton Center
222 Broadway, 19th Fl, New York
$10

THURSDAY:

PandoMonthly Fireside Chat
Thursday, Jul 10, 06:00 PM @ Projective Space
72 Allen St, 3rd Fl, New York
$20

Pitch Night
Thursday, Jul 10, 06:00 PM @ TurnToTech
184 5th Ave, 4th Fl, New York
Free

Distilled Nation
Thursday, Jul 10, 07:00 PM @ QNS Collective
36-27 36th St, 2nd Fl, LIC / Astoria
Free

FRIDAY:

Salesforce Summer of Hacks
Friday, Jul 11, 06:30 PM @ Impact Hub
394 Broadway, New York
Free

Any thoughts on the events? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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Enjoy the holiday!

Instagram video created by our Art Director Francis Visaya and Design Intern Phillip Caleja.

 

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