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mediacamp

Media Camp, a startup incubator sponsored by Turner Broadcasting and Warner Brothers, provides selected startups with mentors and recourses throughout an eight week-program, giving guidance and support to new companies poised to transform the way people consume digital content. I was fortunate enough to attend the Media Camp Demo Day in San Francisco last week, where each of the five companies demonstrated their products and services to a live audience. Each was impressive, and undoubtedly has the ability to change how you interactive with digital content on a daily basis.

Hugh Forrest, Director of SXSW’s Interactive Festival, opened the event by delivering sound advice to the featured startup founders (and to those in attendance in the audience). The exciting Watchup app was first. Doing for news what Hulu and Netflix have done for entertainment content, CEO Adriano Farano showcased the video news aggregator, which delivers content from all your favorite channels into just one place for easy consumption. I can see how this will save me significant time each week, usually spent crawling news sites for video content of interest to me.

Next (and probably my favorite) was Contextly. Ryan Singel, a former Wired journalist, and Ben Autrey, his brilliant CTO counterpart, created a really smart way to serve up the best and most relevant content for individuals users, turning the casual headline browser into a loyal and frequent content consumers for the digital publishers who cater to each. Contextly is raising intake percentages, getting visitors to read more articles per visit for its clients. The platform provides a smart data-driven engine that intuitively understands what consumers are most interested in and serves the content to them automatically — and at the right time. (Side note: In my opinion, the quote of the day came from Ryan Singel, who while sharing a case study about Modern Farmer readers interested in goat articles, said: “Goats are the new cats.”)

Following Contextly, Michael Masters from AdTonik talked about his technology solution, which offers marketers a way to tie together television and mobile advertising in a way that’s already generating compelling results for its customers. The majority engage with smartphones and tablets while watching television, and so AdTonik provides brands an easy and measurable way to  take full advantage of that growing multi-screen experience.

Then came Matt Coalson and Kabriel Robichaux of Flawk. Both have many years of experience in the gaming industry and are now putting that talent and energy into creating an exciting new platform that enables big names and brands on Twitter to pull together large numbers of fans for live interactive Q&A events. During these, everyone can participate and it can be easily managed and controlled by the host.

Last was Locket. Founder Yunha Kim and her team created an exciting way to provide content on Android lock screens, and are getting rave reviews from users, publishers, and brands. On average, we’re all looking at our phones 110 times per day (!), and each time, we’re greeted with the same image. But with Locket, we get new content with each look at our screens, like updates from friends, news, weather updates, and more.

All in all, my experience at Media Camp Demo Day provided a great day of learning about some very cool, disruptive new technologies. It’s clearly an exciting time to be a digital publisher, a digital brand, and/or a digital content consumer. Thanks to Media Camp for a successful and informative event. I’m looking forward to the next one in Los Angeles on August 4th.

Any thoughts on the Kimberlee’s Demo Day? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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Events_July21

It probably seems like I say this every week, but it’s really true this time around (and every other time I write it, really). There are tons of worthwhile tech, digital, and marketing events to explore this week in NYC, including one right here in our NYC office, where Gotham Media will be hosting an panel discussion about artisanal cocktails and their roles in the craft foods movement. (This also means an included drinks tasting, FYI.)

Also take a deep look at native advertising and how it’s evolving through legal, regulatory, and business developments, join in a discussion about audience loyalty, or get an answer to the ever-burning question: should you learn how to code?

Check out these and more events below:

MONDAY: 

New York PHP – Crafting Code Tour
Monday, Jul 21, 06:30 PM @ Imagine Easy Solutions
10 E 39th St, 3rd Fl, New York
Free

LGBTQ Surveillance and Censorship: Understanding the Worldwide Challenges
Monday, Jul 21, 06:30 PM @ ThoughtWorks
99 Madison Ave, 15th Fl, New York
Free

TUESDAY:

Native Advertising – Legal, Regulatory, and Business Developments
Tuesday, Jul 22, 08:30 AM @ Frankfurt Kurnit
488 Madison Ave, 10th Fl, New York
Free

UNPLUG – NYTECH Annual Summer Party
Tuesday, Jul 22, 06:00 PM @ The Derby
167 Orchard St, New York
$40

After the Click, then What? – Owning Audience Loyalty
Tuesday, Jul 22, 06:00 PM @ WNYC Greene Space
44 Charlton St, New York
$15

WeWork Summer PreGame
Tuesday, Jul 22, 06:00 PM @ WeWork Soho West
175 Varick St, New York
Free

WEDNESDAY:

GOTHAM MEDIA DIGITAL COCKTAILS
WEDNESDAY, JULY 23, 06:30-08:30 @ MAGNET MEDIA INC. 
122 W. 27th ST., NEW YORK
$40

Wearable Tech Expo
Wednesday, Jul 23, 09:00 AM @ Javits Center
655 W 34th St, New York
Free

Content Modeling – Where Strategy, Design, & Tech Converge
Wednesday, Jul 23, 05:30 PM @ Idealist.org HQ
302 5th Ave, 11th Fl, New York
Free

THURSDAY:

Should You Learn How to Code?
Thursday, Jul 24, 06:30 PM @ OfficeLinks
460 Park Ave S, 12th Fl, New York
$3

Designers + Geeks – Cats, Dinosaurs, and Lots of Pizza
Thursday, Jul 24, 07:00 PM @ General Assembly East
902 Broadway, 4th Fl, New York
$15

#techdrinkup
Thursday, Jul 24, 08:00 PM @ Avenue
116 10th Ave, New York
Free

FRIDAY:

Digital Data Privacy and What it Means for your Brand
Friday, Jul 25, 08:30 AM @ Helen Mills Theater
139 W 26th St, New York
$52

SUNDAY:

[Data Science Academy] – Data Science with R (beginner level)
Sunday, Jul 27, 10:00 AM @ AlleyNYC
500 7th Ave, 17th Fl, New York
$1490

Any thoughts on the events this week? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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reelfinal

Planning to attend this week’s Reel 2014 Video Marketing Summit in San Francisco? If so, don’t miss Matt Ballek, our Director of Strategic Distribution Services, as he teaches a workshop on YouTube SEO.

Matt Ballek

And let’s say you weren’t planning on attending, but now you’re thinking: “Well, hey, I’m in the Bay Area, and this sounds interesting.” It’s not too late to register, and we have a limited number of discount codes to give out, offering 35% off the cost of registration.

Inquire HERE for the code.

Happening this Thursday and Friday at Hotel Nikko in SF, “the 2014 Reel Summit is a two-day conference for marketers and content creators who are serious about the evolution of digital video marketing. If your career or livelihood is directly affected by the success or failure of digital video initiatives, then join the rest of the inspiring brands, marketers and industry thought-leaders as they converge in San Francisco, to provide you with the cutting-edge knowledge and advanced training you need.”

Should be a good time! Check out Reel’s video “Illustrated History of Video Marketing” and start getting excited:


Any thoughts on the summit? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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Screen Shot 2014-07-11 at 12.11.37 PM

It’s Friday! Have some fun — and learn something while you’re at it. Check out two episodes of our original YouTube series for PBS Digital Studios.

On Bongo Bongo, learn all about the word STUCK:

—–

And what about the word YANKEE? Where did it come from? What does it mean? More here:

Any thoughts on the episodes? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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gothammedia

Join Gotham Media for a summertime discussion about artisanal spirits and how they’re emerging as a powerful force in the craft foods movement. A great panel of experts and entrepreneurs will discuss the opportunities in the field and talk about what’s next for the industry (and for the drinkers).

And what would a discussion like this be without a tasting? Not much. Thus, a spirits-and-cocktail tasting will be included.

Panelists:
Matt Bruck Co-Founder, Joios
Jonathan M. Forester Food & Beverage Business Consultant
David Kyrejko Distiller and Engineer, Industry City Distillery
Allison Patel Founder, Brenne
Jackie Summers Founder, Sorel

SIGN UP HERE with code “Magnet” for 20% off.

Will you be joining us? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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recruiting

Recruiting is an increasingly vital part of your company’s strategy, longevity, and output. You need to attract top talent from the competitive pool of job seekers. A recruiting video can be used as a powerful tool to combat the oftentimes humdrum nature of recruiting. They can add excitement and personality to your brand and to your open positions.

With these 5 tips, find out how to attract top talent to your open positions with recruiting video that shows off your brand’s personality and brings the traditional job description to life.

Any thoughts on the tip sheet? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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UPDATE_PODCAST_RYANEMILYBRANDAN

This episode is bittersweet. On it, we bid a very fond farewell to Brandan Jones, our long-time host and podcast mainstay as he moves on to a new career opportunity. We brought back former Magnet/podcast team member Ryan Neal for Brandan’s last episode, and the four of us had some fun looking back on predictions made on podcast No. 3, at the beginning of 2013 (before my time at Magnet). The predictions were based on what might happen in the social space in year to come. Would there be a Facebook competitor after all? (No.) Would any YouTube shows go viral? (Debatable.) Would a viral marketing campaign actually work? (Yes. See “prankvertising.”) Hear the full conversation below.

We also talked about Yahoo!’s acquisition of the cult-comedy “Community.” After being cancelled by NBC, the show was picked up for a new, 6th season by Yahoo! Screen. Could this be Yahoo!’s moment to make waves in the original content space? Additionally, we took a look at this pretty awesome viral video of the week, included below.

Thanks for listening, and a huge thanks to Brandan for his dedication to the podcast for each of the first 46 episodes.

LISTEN NOW:

VIRAL VIDEO OF THE WEEK:

SUBSCRIBE TO THE PODCAST: Find us on Spreaker or iTunes.

And follow us individually on Twitter:

Brandan Jones: http://www.twitter.com/lamardiablo
Emily Wilson: http://www.twitter.com/emily_a_wilson
Ryan Swearingen: http://www.twitter.com/ryanswearingen
Ryan Neal: https://twitter.com/ryanWneal

Any thoughts on the the podcast? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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Events_July7

Take a look at the many great tech, digital, and marketing events going on in NYC this week:

MONDAY:

NYC Marketing Meeting Monthly Drinks and Networking
Monday, Jul 07, 07:00 PM @ Art Bar
52 8th Ave, New York
Free

TUESDAY:

#Rethink Coding w/ Reshma Saujani (Founder, Girls Who Code)
Tuesday, Jul 08, 08:00 AM @ Grind
1412 Broadway, 22nd Fl, New York
Free

Introduction to Pricing Strategy
Tuesday, Jul 08, 06:30 PM @ General Assembly East
902 Broadway, 4th Fl, New York
$35

Technology, Media, and Getting Into the Game
Tuesday, Jul 08, 06:30 PM @ Venue
To Be Decided, New York
$10

WEDNESDAY:

Future of Fashion #3 – Technology Meets Sustainable Fashion
Wednesday, Jul 09, 06:30 PM @ Wix Lounge
235 W 23rd St, 8th Fl, New York
Free

Growth Hacking Meetup: Startup Analytics
Wednesday, Jul 09, 07:00 PM @ WeWork Fulton Center
222 Broadway, 19th Fl, New York
$10

THURSDAY:

PandoMonthly Fireside Chat
Thursday, Jul 10, 06:00 PM @ Projective Space
72 Allen St, 3rd Fl, New York
$20

Pitch Night
Thursday, Jul 10, 06:00 PM @ TurnToTech
184 5th Ave, 4th Fl, New York
Free

Distilled Nation
Thursday, Jul 10, 07:00 PM @ QNS Collective
36-27 36th St, 2nd Fl, LIC / Astoria
Free

FRIDAY:

Salesforce Summer of Hacks
Friday, Jul 11, 06:30 PM @ Impact Hub
394 Broadway, New York
Free

Any thoughts on the events? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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Enjoy the holiday!

Instagram video created by our Art Director Francis Visaya and Design Intern Phillip Caleja.

 

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vidcon

The 5th annual VidCon online video conference took place last week in Anaheim, California, and our Magnet Media Originals Director of Content Development Drea Bernardi was in attendance to see the YouTube celebrity mayhem up close, and to attend industry-focused panels on original programming, monetization, and more.

There she learned that “selfies are the new autographs,” as she witnessed groups of young fans mobbing their favorite YouTube celebrities for photo opps. “These are the super highly engaged YouTube fans and creators that brands are trying to get their content in front of,” she said. “It’s a social network for these kids — from 12-18 — and some in their early 20s. YouTube has really captured this audience who are using it as a network to connect, create, comment and engage.”

The conference is aimed at both the community and the industry — something rarely seen outside of the likes of ComicCon. It’s an opportunity for brands, marketers, content creators, and fans to all gather in one place as everyone tries to understand the other.

According to an article posted to VideoInk, written by Peter Csathym, CEO of Manatt Digital Media Ventures (who calls VidCon “the single most important and “must attend” industry event of the year”), “This was the moment that defined the mainstreaming of premium short-form video content and consumer engagement via technology and the fundamental overall transformation of the media and marketing business in general.”

He goes on to defend that notion as non-hyperbolic, claiming the sea change to be very real.

“And to “get” — really “get” — that fundamental point…you just gotta be there. On the ground. At VidCon. You just gotta see and “feel” the energy of the throngs of 10- to 20-year-old kids who scream and swarm…every time they see a YouTube “star.”  Those shrieks — that frenzy — happened every 10-15 minutes (or more) throughout the seven hours I attended my first VidCon,” he wrote.

Drea experienced that same sense of astonishment at the rapid growth of the YouTube community, claiming that VidCon has grown so much in its short 4-year lifespan that these fans are no longer guaranteed a chance to meet their favorite YouTube stars because of the growing crowd and demand.

As one writer put it, “The growth in popularity is a testament to the success of online video content, especially among younger people who use websites as creative outlets to video blog, called vlog, or follow their favorite online personas. Viewers tend to skew younger, which is a prime audience for advertisers.”

Drea attended industry-focused panels while at the conference – the majority of which were focused on a hot topic for brands: monetization.

“I found it interesting…on one panel they asked these young YouTube fans how they’d want to have content funded. They asked, are you happy about pre-roll? They said no, we don’t want pre-roll. Pop-up ads? Integrated branding? No. These audiences don’t want their content to be monetized at all,” she said.

Undoubtedly with this feedback in mind, YouTube CEO Susan Wojcicki delivered the keynote address to both industry and community, about new features that creators can expect to see within the next weeks and months; one of which is a new virtual tip jar that allows for fan-funding.

(See the full list of new features on VideoInk here and/or watch Mashable’s video update below for more information.)

PBS Digital Studios had a large presence at VidCon this year due to its vast catalog of successful YouTube programs. This was a particularly exciting sight, as we’re now a part of the PBSDS multi-channel network with two original shows, Food Buzz and Bongo Bongo.

“PBS was there, packed with community people and a huge audience of highly engaged fans. We’re so happy to be a part of the PBS family of YouTube shows, and they represented really strongly at VidCon,” said Drea.

Any thoughts on VidCon? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

EmilyWilsonEmily Wilson is a writer and editor from Long Beach, California. She earned a B.A. in English at Chapman University and an M.A. in online journalism at the University of Southern California. She’s done writing and/or digital marketing for The Port of Long Beach, Entertainment Technology Center, Anthem Magazine, Instituto Fazer Acontecer, and others. She now works as Senior Content Editor at Magnet Media and eats an awful lot of NYC pizza.

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