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Podcast_ERRS_Final

On this week’s podcast, we bid a fond farewell to our Director of Marketing Ryan Swearingen, who’s moving on from Magnet next week and will call podcast 58 his last. Ryan was one of the original podcast team members, founding it a couple years ago and participating in nearly every episode since. He also started this very blog for Magnet Media, and thus his content-creating legacy lives on. You’ll be missed, Ryan!

On this episode, the team talks about the latest in tech, digital marketing, and social media, with a particular focus on HBO’s recent announcement to offer a standalone streaming service in 2015. What does this mean for cable subsribers? What about for cord-cutters? Who saves money and who gets the best deal?

All that and more below — and be sure to tune in next week for the live broadcast.

Happy Halloween!

LISTEN NOW:

WATCH HERE:

SUBSCRIBE TO THE PODCAST: Find us on Spreaker or iTunes.

And follow us individually on Twitter:
Ryan Swearingen: @ryanswearingen
Emily Wilson: @emily_a_wilson
RJ Cupelli: @RJCupes
Shannon Peterson: @ShanannaginnS

Any thoughts on the podcast? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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On the third installment of The Strategic Marketer, our interview series featuring financial services expert and best-selling author Farnoosh Torabi, we tackle the topic of financial content and the importance of reaching consumers with information they need about managing money.

What are the best ways to get their attention? Contently recently released a free e-book on the topic, called State of Finance Content Marketing: The Trends That Will Transform Financial Content in 2015, which takes a look at industry trends as of now and makes predictions for the near future.

In the e-book, it says: “In many ways, the financial services industry is among the leaders in the new brand publishing frontier. That’s partly because financial services companies have a built-in content advantage. They’re experts in something that people care a lot about: growing their wealth.  And though these brands face unique regulatory and compliance challenges, they’re still managing to create innovative content, reach new audiences, and grow their brands.”

Contently goes on to provide great examples of how financial services companies large and small are working to create and deliver creative, effective content to their bases. Capital One started a microsite called I Am Small Business Proud, on which it features stories about small business owners across the United States, while the much-smaller UK-based wealth management company Nutmeg regularly outputs informative financial content on its blog and YouTube channel.

Watch our video below to hear what Farnoosh has to say on the topic – and to hear how she connects with her own financially-focused audience through content.

EPISODE #3:

Any thoughts on the video? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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digizen

November 12 @ 6:30 pm9:00 pm

We’re co-hosting an event here at our Magnet Media HQ in NYC in a couple weeks alongside our friends at CakeWorks. Attendees will join experts and peers in a workshop-style discussion and networking event addressing the daily challenges we’re all facing in effectively engaging audiences with video.

The event will aim to answer the following questions and more:

  • What will they watch and for how long?
  • How can we reach them in a way that’s measurable and transparent?
  • How will we all make money?

Hear from colleagues and insiders who are untangling and solving syndication & distribution, monetization, leveraging YouTube and cross-platform programming, and ultimately driving views to create that elusive state of blissful video Zen.

Drinks and refreshments will be served. Please request an invite by emailing us here.

Any thoughts on the event? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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It was time for a refresher, so our talented editors put together a new reel of our recent work. We’re happy with how it turned out and want to share it with you. Please take a look, and if you want to learn more about any of our services, see here — and never hesitate to reach out through the comments section, too.

Thanks for watching!

Any thoughts on the video? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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cynopsis

Last week, Cynopsis Media held its Future TV Summit at the Grand Hyatt hotel in NYC. While the promise of meaningful conversations about the future of television — conducted by industry elites from both coasts — had me very intrigued, I was a bit let down by the overall tone, detail, and depth of the day-long summit. I should state up front that I have spent the better part of 8 years working at two television conglomerates, so I have quite a few built-in notions about the television business. The most important of these being that industry as a whole is slow to move and make real change. So, while there were moments of brilliance sprinkled into each panel and discussion during the summit, it’s my opinion that there was an over-reliance on discussing present-day challenges, recent case studies, and recent product rollouts by individual brands and companies, rather than truly facing the future, asking the tough questions, and speaking confidently about changes to come that will meet viewer demands. That’s not to say there was none of that at all (there was), just perhaps not enough of it.

Let’s get to the recap:

The day was structured in an interesting way. It brought together leaders from agencies, brands, research groups, publishers, producers, and platforms. Because of the variety represented, the business of television was hit on from a number of different angles, including during specific panels about domestic demographic and media planning changes, challenges being tackled by the showrunner/producer community, integrated and cross platform media campaigns, the role of social media, the challenge of reporting and metrics across multi-platform campaigns, talks about where the passion of the fan/evangelist can be tapped, and about the future of content distribution.

But it would have also been beneficial (in my view, at least) to have heard from influencers within the technology companies that are rolling out advanced television solutions (like 4K, curved OLED sets, etc.). I think those individuals will influence what the future of television looks like. Additionally, anyone willing to represent the multi-system operators (MSOs) would have been interesting to hear from, as they’ll also have a major influence on what the future of television will look like for consumers. It would’ve been very interesting to hear from the Verizons and Comcasts of the world, to get their perspectives on timely news stories, like HBO’s announcement to offer a digital only over-the-top (OTT) solution sold direct to consumers.

Read More…

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On the second episode of our series The Strategic Marketer, we again talk with financial services expert and best-selling author Farnoosh Torabi — time time about women & finance, a topic on which Torabi writes extensively (including her most recent book When She Makes More: 10 Rules for Breadwinning Women).

Torabi highlights the strides women are making in terms of taking the financial reins and taking charge of their personal and familial financial future in terms of investments, earnings, savings, and more. But she’s careful to note that while progress is apparent and fast-moving, there’s still a lot of work to be done before women feel completely confident (wo)-manning their finances successfully. How might things continue to improve? What needs to be done?

Watch the episode below to find out, and check out the included infographic for the episode’s statistics plus additional ones from a recent Prudential study on women’s finances.

Women & Finance:

Infographic:

Women&MoneyInfographic

Any thoughts on The Strategic Marketer? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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Events_Oct20

It’s not too late to join us here at Magnet Media HQ tonight for New York Tech Council’s Crowdfunding: The Good, The Bad, and the Ugly event. Get more details on that and many other tech, digital, and marketing events going on this week throughout NYC.

MONDAY:

Tribeca Venture Partners: Stories of Entrepreneurship
Monday, Oct 20 (06:00 PM) @ AppNexus HQ
19 W 22nd St, 4th Fl, New York
Invite Only

NY Tech Council Presents: Crowdfunding – The Good, The Bad, and the Ugly
Monday, Oct 20 (06:30 PM) @ Magnet Media

122 W 27th St, 3rd Fl, New York
Free for NYTECH members, $20 for non-members

Read More…

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Podcast_ERRS_Final

Tune in to this week’s Magnet Labs podcast episode 57, on which the team talks about what’s new in digital, social, and entertainment media news. This week, our chosen stories covered a wide range of topics: from leaked photos on Snapchat, to Walking Dead’s intense (and growing) popularity, to Facebook’s new plan to offer egg-freezing for female employees. These topics led to discussions about online privacy, TV show preferences, our cable subscriptions (or lack thereof), and maternity/paternity leave options at companies small and large.

We also talked a bit about Halloween marketing, and RJ brought up the included Skittles commercial. It’s below for your enjoyment.

Check out  the podcast below that, and have a great weekend! Also, don’t forget to tune in LIVE next Wednesday morning at 9:30am ET for the next episode.

Listen Now:

Watch Here:

Any thoughts on the video? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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Carolyn Strand

Meet Magnet Media’s newest Director of Business Development, Carolyn Strand, comes to us from a role as VP of Content Marketing at McMURRY/TMG. She’ll work with our SVP of Business Development Danielle Dardashti, and our other Business Development Director Rachel Steinberg, to help lead our growing BD team in meeting the expanding video-centric marketing needs of current and future clients.

We took a few minutes with Carolyn, to ask about her experience and content marketing vision. Read what she had to say below.
_____

What were you doing prior to joining Magnet Media?

I worked for a content marketing agency called McMURRY/TMG for the past 13 years. In the beginning of my time there, the company was a custom publisher of print magazines and newsletters and evolved into digital content over time. I sold to many different types of companies but specialized in financial services, insurance, healthcare, and luxury markets.

In your professional opinion, how vital is a sound strategy when a company is creating content?

It’s so critical. Without a sound strategy, it’s not worth spending money on producing content. It never ceases to amaze me how companies jump on the bandwagon of the latest marketing fad and smart people lose their minds in the process. As a good partner, we sometimes have to remind clients/prospects that the same rules of targeting, measurement, creativity, branding, and ROI apply to ALL outreach. Spending a lot of money to say you’ve done something — and getting low or no ROI — isn’t setting anyone up for success.

You wrote the following on your LinkedIn profile. “As a front-line innovator in the content marketing space, there are two critical ingredients to delivering success for clients. First, always focusing on clients’ real-world business objectives. Second, being staunchly media and channel agnostic, which allows for evolving media preferences – without being beholden to any one medium or approach.”

What are those real-world business objectives, most of the time? And why is it so important to be open to evolving media landscapes? 

How companies market themselves has changed tremendously over the past decade, but the basic goals they are trying to achieve have not. Brand awareness, customer retention/growing wallet share with existing customers, and new customer acquisition are at the heart of most marketing efforts.

Marketing used to be less complex. In the old days, you could choose between TV, radio, print, and outdoor. It’d be difficult to briefly list all the choices available to marketers today. Keeping current on what’s available for the strategic mix is critical to success. I explain it this way — marketing is a lot like medicine. If you have a heart problem, you see a cardiologist — a specialist — for deep knowledge and expertise. Though a cardiologist knows everything there is to know about the heart, they must also know about all other disease states that can influence the outcome of a procedure. As a video content specialist, we must be able to understand, drive integration, and work with other specialists to deliver maximum overall benefit for the client.

What appeals to you/excites you about your new position here at Magnet?

I love that the company has such a smart approach to being a specialist. There are a lot of companies that try to push their services without any of the “Think” part. The sky is truly the limit when it comes to being a leader in strategic video content marketing. We will do amazing things for our clients and their audiences!

Any thoughts on the interview? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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We’re pleased to announce our Silver Award win as part of the 2014 W3 Awards, which honor the best in websites, online marketing, mobile sites/apps, web video, and social media. Our “Keep It Wild” Google+ Hangout On Air for Toyota 4Runner won within the Web Video: Events and Live Broadcasts category, which is judged based on content, technical execution, implementation, and overall experience.

In partnership with Saatchi & Saatchi LA, we were able to successfully pull off the first-ever off-road Google+ Hangout On Air. Professional stunt driver Andy Bell took the wheel of Toyota’s newest 4Runner, and as he drove, host Rutledge Wood (of History channel’s Top Gear) talked with him through a headset. Using a multi-camera setup (10 cameras, a Google Glass cam, remote feeds, fiber optics, and a microwave signal), the hour-long hangout worked to reply to live audience questions on the fly, demonstrating answers to questions with action, as Bell showcased how the 4Runner aptly handles various off-road obstacles.


Check out the sizzle reel from the project below, and see our full case study on the project here.

Any thoughts on the award win? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

Register for our FREE Resource Center and Newsletter to access our growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact info@magnetmediafilms.com, 646-486-7109, or visit magnetmediafilms.com/what-we-do

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