Magnet's Product & Revenue services turn complex product value into messaging, product explainer videos, campaign creative, and sales enablement content that shortens B2B sales cycles for finance and tech companies. Every asset traces back to one go-to-market story, and the approach keeps adjusting based on what the performance data shows.
The Opportunity
Great products don't sell themselves. The story around them does.
Complex products create complex buying decisions. The opportunity is to connect the brand, product, marketing, and sales around one story - and one clear path to action.
WHAT WE EXCEL AT
What We Offer
Product Explainers
A clear, fast-paced explainer that breaks a complex product down into a value proposition your audience understands in under two minutes. Built for the top of a sales conversation, where prospects are deciding whether your product deserves a closer look.
Campaign Creative
Full campaign creative, from concept through finished assets, built to drive awareness and move prospects toward conversion. Every asset ties back to one campaign idea, keeping your message consistent across every channel it runs on.
Sales Enablement
Presentations, videos, and collateral built specifically to support your sales team in the middle of a live conversation. Each asset answers a real buyer question and is designed to move a specific deal forward at the stage where it's needed.
Landing Pages
Conversion-focused landing pages matched to a specific campaign, product, or audience. Every page is designed around one clear action, so traffic from your campaigns converts at a higher rate.
Product Messaging & Value Proposition
Define clear product messaging and differentiated value propositions that resonate with target buyers.
Audience & Use Case Prioritization
Identify the highest-value audiences and use cases to focus product marketing and growth efforts.
Go-to-Market & Campaign Strategy
Develop launch and campaign strategies that align messaging, channels, and sales objectives.
Sales & Funnel Enablement
Create strategic frameworks and tools that help sales teams move prospects through the pipeline more effectively.
Conversion & Journey Mapping
Map customer journeys and optimize conversion opportunities across the buyer experience.
Paid Media
Plan and manage paid campaigns across digital channels to drive targeted awareness and lead generation.
Account-Based Marketing (ABM)
Build targeted marketing programs focused on high-value accounts and strategic customer segments.
Email & Lifecycle Nurture
Develop email and nurture programs that guide prospects and customers through the buying journey.
Conversion Optimization & Testing
Improve campaign and website performance through testing, optimization, and data-driven refinement.
Analytics & Attribution
Measure marketing performance and connect content and campaigns to business outcomes and revenue impact.
THINK
Make the value
impossible to
misunderstand.
We clarify what you're selling, who it's for, why it matters, and what needs to happen to move buyers forward.
MAKE
Turn product value
into content that
moves buyers.
Core Formats
Product Explainers
Campaign Creative
Sales Enablement Content
Landing Pages & Conversion Experiences
Customer Stories
Product Demo & Feature Videos
REACH
Put the right story
in front of the
right buyer.
Build the end-to-end growth engine:
ACTIVATE
Paid Media
Account-Based Marketing
Campaign Launch
NURTURE
Email & Lifecycle Programs
Sales Enablement
Retargeting
OPTIMIZE
Conversion Testing
Performance Analytics
Attribution & Optimization
OUR RESULTS IN THE FIELD
Case Studies
2x
Avg. view rate
13.1M
Impressions
1M
Views
Best B2B Video
2024
Telly Award
2024
Webby Honoree
2023
Transforming Technical Experts into Trusted Thought Leaders.
Video Podcast
Event Interviews
LET'S CONNECT
Let's Start Your
Story.
Ready to transform your brand narrative? Tell us about your project and we'll craft a strategic storytelling system tailored specifically to your organizational objectives.
