Exclusive insight into 2019 from the industry's leading experts.
Marketing and media consumption is in a state of perpetual disruption. This presents challenges, but it also opens up new possibilities for storytelling. Never before have brands been able to creatively produce podcasts, feature films, social series and AR apps to reach and engage global audiences—until now.
The State of the Story is our annual Global Trends Report that’s been presented in private sessions to 1000’s of top marketers globally, fueled with exclusive insights from leading CMO’s and the latest research providers.
Download the Executive Summary of The State of the Story 2019
THE STATE OF THE STORY 2019 TRENDS
1) Brand Purpose: Connecting Brands & Culture
Building purpose-led brands for the belief driven buyer.
78% of consumers believe it is no longer acceptable for companies to just make money, they expect companies to positively impact society as well.Download the eBook
2) Distribution: Effectively Delivering Content & Experiences
Getting your brand seen/shared and stories heard in an ad-free media world.
89% of customers cited the importance of being able to choose their sales channel due to convenience, preference, or schedule.Inquire
3) Next Generation Influencer Marketing
Why it works, how to source, curate, and manage the right influencers.
Influencer marketing campaigns drive 16x more engagements than paid or owned media.Inquire
4) The Future of Audio: Podcasts & Smart Speakers
Smart speakers and skills, branded playlists, music platforms, and branded podcasts.
By 2020, 50% of all searches globally, could be voice searches.Inquire