The State of the Story: Breakfast Club - October 2025

On the opening day of Advertising Week New York, Magnet hosts the flagship edition of The State of the Story Breakfast Club — an exclusive gathering of senior executives at the intersection of storytelling, marketing, and brand innovation.

‍The State of the Story Breakfast Club has become a premier forum for marketing and business leaders who recognize that, in times of transformation, a compelling story is the ultimate competitive advantage. We’re back with an even more powerful conversation designed to inspire and equip you for the week ahead.

Why attend?

• Exclusive opportunity to convene with the most innovative marketing and business leaders.
• Practical insights into how storytelling drives credibility, connection, and resilience.
• A curated, invitation-only setting designed for meaningful conversation and networking.

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FIRESIDE CHAT

Crisis to Credibility: Mastering Storytelling in High-Stakes Moments

In this unprecedented conversation, Michelle Drapper, in conversation with Megan Cunningham, explores how leaders can use narrative to navigate crises, rebuild trust, and reinforce brand credibility when the stakes are highest.

Michelle Drapper is a seasoned marketing and strategy leader with 30+ years of experience helping top financial institutions put clients at the center, grow market share, and build trusted brands. Her career reflects a consistent theme: leveraging storytelling to build credibility, deepen trust, and inspire client success in some of the world’s most competitive industries.

Don’t miss the opportunity to learn, connect and attend the Breakfast Club that sets the tone for Advertising Week. Seats are limited.