The State of the Story: Breakfast Club - October 2025
MONDAY, OCTOBER 6, 2025
ADVERTISING WEEK - NEW YORK
On the opening day of Advertising Week New York, Magnet presents the flagship edition of The State of the Story Breakfast Club, an exclusive gathering of senior executives at the intersection of storytelling, marketing, and brand innovation. This premier forum brings together leaders who recognize that in times of transformation, a compelling story is the ultimate competitive advantage.
The Power of Story: Innovation, Credibility, Connection
Two fireside chats. Two extraordinary leaders. One unifying theme: how authentic storytelling drives transformation, rebuilds trust, and creates lasting connections.
FIRESIDE CHAT
The Power of Story: Innovation, Credibility, and Connection in Modern Marketing
Great brands aren’t built on deliverables; they’re built on stories that connect and endure. Lori Goode shares her journey transforming brand narratives in one of the world’s most complex industries, from bridging culture and perception to championing transparency over short-term gains. A candid conversation for leaders navigating transformation, complexity, and the evolving landscape of trust.
FIRESIDE CHAT
Crisis to Credibility: Mastering Storytelling in High-Stakes Moments
When a crisis strikes, the story a company tells can determine its future. Anna Storesund reflects on her front-row seat to one of the most publicized financial crises of the past decade and the lessons learned in rebuilding trust and credibility. From leading teams under pressure to shaping campaigns like “Yes, SVB”, she reveals how storytelling becomes a tool for resilience and reputation.
Agenda
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