The State of the Story: Breakfast Club - June 2025

The State of The Story Breakfast Club is an exclusive quarterly gathering where CMOs and industry thought leaders unite to unlock storytelling's transformative power with engaging conversations, visionary ideas, and exciting opportunities for collaboration that will help shape the future of marketing.

Why attend?

Storytelling is more than just a marketing tool—it's essential for creating authentic connections and driving brand success. At The State of The Story Breakfast Club, you’ll join CMOs and industry leaders who understand the power of storytelling in shaping the future of brand communication.

FIRESIDE CHAT

Play to Win: What Gaming Teaches Us About the Future of AI and Brand Connection

Gaming has long been a proving ground for how people form emotional, immersive relationships with technology. While Generative AI is still emerging in the gaming space, the broader use of AI within games offers a powerful framework for understanding how humans interact with intelligent systems. In this fireside chat, Jonathan Stringfield—VP at Microsoft Advertising—draws from his leadership across Activision, Twitter, Facebook, and Microsoft to explore how gaming’s unique blend of interactivity, affective media, and loyalty can shape more human-centered approaches to AI. For marketers, the takeaway is clear: understanding the evolution of gaming isn’t just about entertainment—it’s a roadmap to storytelling and brand-building in an AI-powered world.