• Making The Case: Why Emotional Storytelling in B2B Marketing is Fundamental For Success

    We often refer to and define businesses as ‘B2B’ or ‘B2C’. While these terms help us to differentiate between respective product and services offerings, they have also siloed marketers’ approaches to communicate with consumers. B2C brands tend to be more willing to be playful and provocative in their communication, while B2B marketers often find it difficult to strike a balance between being informative, innovative, and all the while inspiring. The truth is, regardless of the category a business falls under, their target audiences all share a collective, fundamental truth: they’re all human.

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  • #BehindTheScreens at Magnet Media: A Front Seat with SeatGeek

      Switching the View to Our Behind-the-Scenes Crew   I’m Hunter, an Associate Producer here at Magnet Media, most recently working with our client, SeatGeek. This project was a great new opportunity for us to dive into producing content specifically for broadcast and opened new challenges as you take a digital-focused production flow and adapt […]

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  • Marketing Leaders Reveal at SxSW the Key Strategies to Tell a Brand Story that Cuts Through The Clutter During The Big Game

    Austin’s SXSW festival is just days away, and while many badge-holders are scrolling through list of bands playing pop-up shows in downtown bars and companies throwing lavish “activation” parties, marketers are signing up by the hundreds for a different kind of performance: “The State of the Story: How Carbon Won ‘The Big Game’.”

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  • Women’s History Month: March 2019 Empowerment Video

    March is Women’s History Month. At Magnet, we celebrate the men and women who champion their crafts, live out their dreams, and inspire us along the way – every day. But this March, we wanted to especially honor the women with whom we’ve had the pleasure of working with and learned from. This video features just some of the many extraordinary stories and empowering female voices we’ve captured over the years.

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  • Intern Interim

    Every summer, the Magnet team welcomes a handful of talented interns to our West 27th studio. With projects at so many different stages at once, they get to experience it all – being thrown into work throughout the pipeline.

    This year, we’re thrilled to have been given the opportunity to work with four smart, motivated, and dynamic collegiate students that continue to add tremendous value to our company’s work and culture.

    They’re also pretty cool – We Know You’ll Think So Too

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