Magnet's Strategy services help enterprise finance and technology companies define brand positioning, messaging, and a scalable content operating model. Before you produce anything, you need clarity on the story itself: what sets your brand apart, which audiences matter most, and how your executives should sound when they talk about it. We turn that clarity into a system your team can keep running.
The Opportunity
The leaders who shape the conversation shape the market.
Your executives already possess the expertise.
The challenge is turning that expertise into visible authority that builds trust, influences buyers, and defines your category.
The companies winning today aren't simply the loudest voices—they're the most consistent and credible.
WHAT WE EXCEL AT
What We Offer
Video Podcast
A recurring, professionally produced video podcast built around your executive's expertise. Episodic format lets a leader build authority with finance and tech audiences over time, extending reach well past what a single post or interview could deliver.
Executive Content
Interviews, commentary, articles, and social content shaped around your executive's own voice and point of view. It gives a leader a consistent presence across formats so their perspective becomes something audiences actively follow.
Social Media
Short-form social content built for executive presence and optimized for the platforms where your buyers and industry peers are already spending time. It keeps a leader's voice visible in the space between bigger content moments like a podcast episode or a keynote.
Expert Roundtables
Moderated conversations that bring your executives together with other credible voices in finance and tech. The format builds authority through association and gives you a repeatable way to weigh in on the conversations your industry is already having.
Brand Positioning
& Messaging
Define the core story, messaging, and differentiation that shape how the brand is understood across audiences and channels.
Audience
& Persona
Identify and prioritize key audience segments, motivations, needs, and decision drivers to guide messaging and content strategy.
Competitive Positioning
Clarify how the brand stands apart in the market and establish a distinct, defensible position against competitors.
Executive Voice
& POV
Develop a clear, credible leadership voice and point of view that aligns executives with the broader brand narrative.
Content Strategy
& Channels
Build a strategic approach for what content to create, where it should live, and how it supports business goals.
Content
Operating Model
Design the systems, workflows, and governance needed to create and scale content efficiently across teams.
THINK
Define the voice your market remembers.
We transform executive expertise into strategic narrative assets that guide every piece of content that follows.
Strategic Deliverables
Executive POV
Your executive point of view.
Audience Assessment
Your audience's questions.
Channel Strategy
Video and channel specific.
Editorial Calendar & Themes
The distribution roadmap.
MAKE
Capture expertise in premium formats.
Institutional-grade production elevates credibility while creating assets designed for scale.
Premium Formats
Video Podcasts
Your executive point of view.
Flagship Video Series
Your audience's questions.
Expert Roundtables
Video and channel specific.
Social Video Assets
The distribution roadmap.
REACH
Turn expertise into market influence.
Great content only creates value when it reaches the audiences that matter most.
Distribution & Enablement
Owned
• Website
• Newsletter
• Blog
Social
• Meta
• YouTube
AI & Search
• Claude
• ChatGPT / Gemini
OUR RESULTS IN THE FIELD
Case Studies
2x
Avg. view rate
13.1M
Impressions
1M
Views
Best B2B Video
2024
Telly Award
2024
Webby Honoree
2023
Transforming Technical Experts into Trusted Thought Leaders.
Video Podcast
Event Interviews
LET'S CONNECT
Let's Start Your
Story.
Ready to transform your brand narrative? Tell us about your project and we'll craft a strategic storytelling system tailored specifically to your organizational objectives.
