Branding with Intention
In celebration of World Book Day on April 25th, Magnet gathered a panel of three authors who specialize in exploring the influential role of storytelling in shaping the future of business and culture. They shed light on how leaders can effectively craft purposeful narratives to achieve their objectives, both within their professional realm and in the broader cultural landscape.
Dr. Marcus Collins
Head of Strategy at Wieden+Kennedy and author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be
When Dr. Marcus Collins is not putting ideas in the world as the Head of Strategy at Wieden+Kennedy New York, he is serving people as the Clinical Marketing Professor at the Ross School of Business, University of Michigan. Throughout his career, Dr. Collins has been acknowledged for his strategic and creative contributions (American Advertising Federation’s Advertising Hall of Achievement, Ad Age's 40 Under 40 recipient, and Crain’s Business 40 Under 40 recipient). He has led successful campaigns like “Cliff Paul” for State Farm, the Made In America Music Festival, and Google’s “Real Tone” technology.
Michelle MiJung Kim
Co-founder and CEO of Awaken and author, of The Wake Up: Closing the Gap Between Good Intentions and Real Change
Michelle MiJung Kim (she/her) is a queer Korean American immigrant woman writer, speaker, activist, and entrepreneur. She is CEO and co-founder of Awaken, where she has consulted hundreds of organizations and leaders from Fortune 500 companies, tech giants, nonprofits, universities and beyond on their equity education journey. Michelle is a lifelong social justice activist and has served on a variety of organizations such as the San Francisco Human Rights Commission’s Advisory Committee, LYRIC nonprofit’s Board of Directors, Build Tech We Trust Coalition, and serves currently on the board of Asian Americans for Civil Rights and Equality (AACRE).
Aliza Licht
Award-winning marketer, podcaster and author of On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception.
Aliza Licht is a personal branding expert and the founder of Leave Your Mark, a multimedia brand and
consultancy. She advises businesses like Warby Parker and mentors individuals on brand-building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. She was named one of “America's Next Top Mentors” by The New York Times and Business Insider's “Top 20 Most Innovative Career Coaches.”
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