Expert Sessions

The State of the Story Summit 2022

Our annual, virtual gathering provides access to the latest trends and connects top marketers, tech leaders, and creatives interested in mastering the transition from advertising to brand storytelling.

Read the Report

This year's theme was high-impact storytelling. Never before have consumers expected brands to say so much about so many different social and cultural issues. Presenters at The State of the Story Summit are experts in navigating the difficult and important conversations of the day for the world's top brands and most exciting startups.

Hear industry leaders explore important and timely topics including marketing in the metaverse, the creator economy, scaling global storytelling, community building, and more. Get their insights on the current state of brand communications, best practices, and predictions for what's to come.

Building Brand with Original Content and Community

Kwame Anku & Megan Cunningham

CEO & Chairman of Black Star Fund Kwame Anku helps brands bring their stories to life. He speaks with Magnet's founder about how original content can foster community and brand loyalty.

The Future of Sustainability

Dan Shugar & Megan Cunningham

Nextracker, a leader in smart solar tracking solution, is dedicated to becoming a model of sustainability through its optimization of greener technologies. CEO Daniel Shugar joins the summit to talk about the importance of sustainability storytelling for brands.

Building Brand with Exclusive Content and Community

Lois K. Backon, Chase Griffin, & Nakia Swinton

With NIL deals now on the table for college athletes, many are pursuing opportunities to develop and capitalize on their personal brand. Join Lois Backon, Head of Corporate Partner Marketing at JPMorgan Chase & Co., and University of California, Los Angeles quarterback Chase Griffin for an honest and helpful conversation on branding through content.

True Stories of Diversity and Building Equity

Sabrina Mehmood, Natasha Mulla, Ty Heath & Eileen Carty

LinkedIn’s Ty Heath, AboveBoard’s Natasha Mulla, and Gapsquare’s Sabina Mehmood explore how meaningful brand messaging can foster real-world inclusion and representation in company culture. 

Growth at Google: Inclusive Brand Stories That Matter

Attica Jaques & Megan Cunningham

Sit in while Google's Head of Global Brand Marketing for Consumer Apps, Attica Jaques, and Magnet's founder, Megan Cunningham, cover brand storytelling that has an impact on the business and beyond.

Microsoft Advertising: AI, Netflix & The New Frontier

John Cosley & Megan Cunningham

Senior Director of Global Brand Marketing at Microsoft Advertising John Cosley and Magnet CEO Megan Cunningham discuss what makes great storytelling, major creative marketing trends, and how crucial world events shape brand messaging.

Marketing in the Metaverse: Immersive Experiences

Sami Tauber, Maxim Jago & Michael Horvitz

Listen in on The Creativity Conference’s CMO Maxim Jago and VNCCII’s Founder and Chief Metaverse Officer Sami Tauber, two executives already putting the metaverse into action, as they discuss what the future realistically holds for this exciting new technology.

Storytelling in the Creator Economy: Brand-Creator Collabs

Tiffany Black, Chrysi Philalithes & Keisha Wooten-Smith

Tiffany Black, Head of Global Social Media at Google, and Chrysi Philalithes, founder of NYLON LAB, explore the power of brand and creator collabs, as well as new frontiers in influencer marketing and partnerships.

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