Head of Financial Services Practice

Craig Lubman

Craig oversees our financial services work, developing strategic marketing and content plans for banks, asset managers, and fintechs.

As the vice president of account strategy and development at Magnet Media, Craig brings over a decade of experience in financial services media to Magnet. Craig joined Magnet in 2015 and has since been at the forefront of developing content marketing strategies for institutional and consumer-focused finance brands.

Craig's career began in investment banking, where he gained valuable experience before making the switch to financial services media. Throughout his career, he has had the privilege of working with some of the top names in finance, including JPMorgan Chase, BlackRock, Citadel, Citigroup, American Express, Apollo, UBS, Goldman Sachs, Equitable, and many others.

At Magnet, Craig's primary focus is to help finance brands accomplish their business goals through effective content marketing strategies. He is passionate about understanding each brand's unique needs and developing tailored solutions that drive results.

When he's not working, Craig enjoys spending time in Manhattan and Brooklyn (where he lives), and regularly traveling and trying new restaurants. He is an avid skier, extremely amateur chef, hockey player, cyclist, and golfer, and loves exercising, running and spending time outdoors with his family and friends.


What can we do for you? A lot.

We tell stories that matter, no matter the medium. Our THINK/MAKE/REACH approach to content combines actionable insights, world-class talent, and scale to make your message heard.


Our team will audit, analyze, plan, and measure your content to reach your target audience and goals. And once we do, we can help you pivot and stretch your strategy to achieve a lasting brand narrative.

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Video & Photography

For twenty years we've specialized in documentary filmmaking and photojournalism. Our talent includes globally recognized filmmakers and artists.

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We've produced award-winning, multi-season series for both Fortune 500 clients and fast-moving startups. Our team can craft a professional show bible, source talent to host or feature, and develop a promotion plan to reach devoted listeners.

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In person, virtual, or hybrid—our expert events team will engage your community and amplify your presence in a memorable way. We specialize in helping clients utilize the latest technologies for memorable, story-driven experiences.

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Social & Influencer Content

Our unique social campaigns stand out–both in engagement metrics and meaningful brand sentiment and awareness.

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IPO Storytelling

Magnet creates top-tier IPO Roadshow Films and creative assets for companies going public, collaborating closely with clients, their bankers, and the listing exchange to convey brands' stories, ensuring successful offerings with powerful narratives.

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+1 (646) 486-7109
500 7th Ave, New York, NY 10018

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