Craig Lubman
Craig oversees our financial services work, developing strategic marketing and content plans for banks, asset managers, and fintechs.
As the vice president of account strategy and development at Magnet Media, Craig brings over a decade of experience in financial services media to Magnet. Craig joined Magnet in 2015 and has since been at the forefront of developing content marketing strategies for institutional and consumer-focused finance brands.
Craig's career began in investment banking, where he gained valuable experience before making the switch to financial services media. Throughout his career, he has had the privilege of working with some of the top names in finance, including JPMorgan Chase, BlackRock, Citadel, Citigroup, American Express, Apollo, UBS, Goldman Sachs, Equitable, and many others.
At Magnet, Craig's primary focus is to help finance brands accomplish their business goals through effective content marketing strategies. He is passionate about understanding each brand's unique needs and developing tailored solutions that drive results.
When he's not working, Craig enjoys spending time in Manhattan and Brooklyn (where he lives), and regularly traveling and trying new restaurants. He is an avid skier, extremely amateur chef, hockey player, cyclist, and golfer, and loves exercising, running and spending time outdoors with his family and friends.
How do we elevate your marketing?
Data, stories, results.
We tell stories that matter, no matter the medium. From strategy to execution, we've got you covered.
Video Production
Our video studio brings stories to life through cinematic craft, strategic intent, and platform-ready execution. From branded storytelling and product explainers to short-form content, thought leadership, customer stories, event coverage, and documentary work, we produce high-impact videos designed to inform, inspire, and perform across every channel.
Strategy
Our strategy practice builds the foundation for how brands communicate, differentiate, and grow. Grounded in data and deep audience insights, we define brand positioning, content strategy, and executive thought-leadership platforms that shape narrative, guide creative direction, and drive measurable business impact across the full marketing ecosystem.
Podcasts
Our award-winning podcast studio concepts, develops, and produces fully integrated audio and video podcast experiences that elevate brand voice and thought leadership. From strategy and show development to talent sourcing, production, promotional assets, and distribution, we deliver end-to-end podcast programs built to launch, scale, and spark meaningful audience engagement.
Events
Our events practice captures and creates experiences that extend brand storytelling far beyond the room. Through event content strategy, onsite capture, executive interviews, recap films, experiential moments, and real-time storytelling, we transform live experiences into high-impact, multi-format assets that deepen engagement and drive lasting connection.
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