Podcast adoption continues to grow with more listeners–and thus marketers are allocating a greater amount of their budget to the medium. The growth rates are staggering, and emarketer estimates that nearly 40% of the US Population will be listening to podcasts in 2023.
In this 2022 report, Magnet addresses the specific needs of marketers as they navigate the changing podcast landscape. We’ll examine how the pandemic affected user behavior, who is listening, what storytelling approaches have been most successful in engaging audiences, how to promote and build audience, and the greater trends within the medium.
We’ll then discuss how brands can authentically tell their stories in audio, and share our proven playbook to build an engaging podcast that drives measurable impact for your brand.