In 2023, it's an opportune time to create a brand anthem that emotionally engages your audience and conveys your brand's mission, vision, and essence, as people seek more online videos from brands.
With 91% of people expressing a desire to see more online videos from brands in 2023, now is the perfect time to showcase your brand's identity with a brand anthem. A brand anthem encapsulates a brand's mission, vision, and essence in a way that emotionally engages the audience. Unlike a campaign or a commercial that focuses on a product or service, a brand anthem concentrates on the overall image and ethos of a brand.
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