min read

Brand Anthems: Telling Your Story

In 2023, it's an opportune time to create a brand anthem that emotionally engages your audience and conveys your brand's mission, vision, and essence, as people seek more online videos from brands.

With 91% of people expressing a desire to see more online videos from brands in 2023, now is the perfect time to showcase your brand's identity with a brand anthem. A brand anthem encapsulates a brand's mission, vision, and essence in a way that emotionally engages the audience. Unlike a campaign or a commercial that focuses on a product or service, a brand anthem concentrates on the overall image and ethos of a brand.

Some inspiring examples of Brand Anthems include "United Problem Solvers" from UPS and "Women Have Always Been Powerful" from Chief.

And be sure to check out our latest blog posts for more insights!

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