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What Every Brand Needs: 5 Essential Video Formats

Creating compelling video content can be a challenge on its own, using that content to tell a brand’s story only adds to the complexity of the process. We’ve compiled a list of 5 essential video formats that every brand should use to tell their best stories.

With people watching an average of 17 hours of online video content per week in 2023, providing quality video content to consumers should be top of mind for every brand. To ensure that our community’s content is as effective as possible, we’ve pulled together five of the most important video formats for any brand in 2023.

Brand Anthem

Encapsulates a brand's mission, vision, and essence in a way that emotionally engages audience members. Unlike a campaign or a commercial that focuses on a product or service, a brand anthem focuses on the overall image and ethos of a brand.

Thought Leadership

The act of influencing a specific audience by sharing expert insights and innovative ideas that shape opinions and drive meaningful actions.

Credit: Heinz

Product Launch

A visual presentation designed to introduce a new product or service to the market, highlighting its features, benefits, and value proposition.

Demo/Tutorial Series

A set of video guides that walk users through the features and functionalities of a tech product, offering hands-on instruction to optimize usage and solve common challenges.

Customer Stories

Showcases real-world success stories of users leveraging our technology, offering tangible proof of the product's impact and value.

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