Expert Sessions

Magnet at Cannes 2023

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Magnet at Cannes 2023
June 20, 2023 10:00 AM
June 20, 2023 10:00 PM
Cannes, France
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CMO Dinner in Cannes

Hosted by Magnet & Sparks

June 19, 2023
Time: 6:00pm to 9:00pm
Location: CC:DC Villa

In celebration of Juneteenth, Magnet and Sparks is hosting a private, invite only C-suite dinner at the CC:DC villa. Leading CEOs and CMOs will discuss industry trends and Innovations In Marketing - Celebrating Cultural Moments with opening remarks from Adrianne C Smith, Founder of Cannes Can:Diversity Collective. Don’t miss this exclusive opportunity to network with this prestigious community who are passionate about advocacy and innovation.

This is a very intimate and VIP event, there is currently a waitlist for additional attendees, please request your invitation below.

CMO Table Hosts

Bozoma Saint John
Former CMO of Netflix and Endeavor, Entrepreneur and Author

Ricardo Marques
VP Marketing of Michelob ULTRA, Anheuser-Busch InBev

Emily Ketchen
Global VP and CMO of Intelligent Devices Group and International Markets at Lenovo

Walter Frye
Chief Brand Officer, Amazon

Don McGuire
SVP and President CMO, Qualcomm

Luvvie Ajayi Jones
CEO and Chief Creative Officer, Awe Luv Media

Carin Van Vuuren
Chief Marketing Officer, Greenhouse

Ryan Robertson
SVP Marketing, Group Black

Lesley Klein
SVP Brand, Priceline

Sara Fischer
Sr. Media Reporter, Axios

Dinner by Renowned Chefs

CC:DC House private chef, Chef Big Country James Rose, star of Southern Chefs, in collaboration with local French Riviera Chef Antoine Regnault

After Dinner Drinks and Book Signing

Exclusive signing of The Urgent Life by Bozoma Saint John, Former CMO of Netflix and Endeavor


AI and DEIB: How These Two Acronyms Work Together to Shape the Future of Hiring

Hosted by Greenhouse

Date: Tuesday, June 20, 2023
Time: 11:00am
Location: "Inkwell Beach" - 58 Bd de la Croisette, 58 Bd de la Croisette, Cannes Provence-Alpes-Côte d'Azur, 06400

It’s no secret that AI is taking the world by storm. But this rapidly evolving tech that has inevitably made its way into the workplace doesn’t exist without controversy – especially as it relates to DEIB.

Fair concerns arise when thinking about marrying these two acronyms – AI is a naturally un-human thing, it can be biased and there are fears it will replace human jobs. However, AI is here to stay in a big way, whether we want it to or not. It’s important that leaders understand how it’s shaping the future of hiring, and how to best harness its power (the right way) to improve rather than hinder DEIB. During this panel, experts in the space will also reveal fascinating data points from a new survey on AI and DEIB in hiring.

Attention with Purpose Starts with Meaningful Metrics

Hosted by Magnet & CC:DC
Sponsored by Microsoft

Date: Wednesday, June 21, 2023
Time: 9:00am - 9:45am
Location: "Inkwell Beach" - 58 Bd de la Croisette, 58 Bd de la Croisette, Cannes Provence-Alpes-Côte d'Azur, 06400

Marketing leaders’ guide to creating high-quality business impact at the intersection of human cognition, design, and measurement.

Attention with Purpose is about re-thinking design and measurement in advertising that has far reaching benefits for people, profit, and planet. Consider attention in advertising as a highlighter – a highly efficient design vector and a metric for focusing cognition, emotion, and business performance.  This panel will address head-on why ads get a bad rap, how to fix that, while accelerating business impact and be more in alignment with people and the planet. Sounds too good to be true? Think again. Advertisers are entrusted with the customer experience as well as ROAS – they don’t have to be mutually exclusive. This line up of thought leaders will bring into focus the way forward for the ad industry by considering attention, neurodiversity, and human emotions throughout the customer ad experience along with our responsibility to the bottom line.

Who Needs Humans? Trust and Data in the AI Era

Hosted by Swayable

Date: Thursday, June 22, 2023
Time: 4:00pm to 5:00pm
Location: "Inkwell Beach" - 58 Bd de la Croisette, 58 Bd de la Croisette, Cannes Provence-Alpes-Côte d'Azur, 06400

This panel brings together Barbara Peng, President of Insider, Marcus Collins, Chief Strategy Officer at Wieden+Kennedy and author of "For the Culture," and James Slezak, CEO of Swayable, to discuss the intersection of data, trust, and AI. The conversation will explore how technology and media are shaping our world and the challenges and opportunities that arise from these changes.



AXIOS - Sports Beach

IPG - FCB Breakfast


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