The Tech Storytellers' Soiree

Join us as we kick off Women’s History Month with an evening of cocktails and conversations with the leading women in tech. On March 4th, Sofia Hernandez, the Global Head of Business Marketing at TikTok, will break down trends in technology marketing during an intimate fireside chat with Magnet CEO, Megan Cunningham.

Sofia Hernandez is the Global Head of Business Marketing at TikTok, where she helps brands around the world tap into the power of TikTok by challenging them to build innovative marketing strategies that drive culture on and off the platform.

Prior to TikTok, Sofia was the Chief Client Officer at consumer insights platform Suzy where she was responsible for driving revenue retention and growth, informing the product roadmap, and ensuring the entire company was rooted in a ‘customer first’ approach. With over 18 years leading some of the most iconic global marketing campaigns for Fortune 500 companies including P&G, J&J, Netflix and Spotify, Sofia's passion for people and what makes them tick continues to fuel her keen understanding of how to drive successful connections between brands and the people that love them.

An activist at her core, Sofia recognizes her role as part of the 1% of Latina Executives in Tech and is committed to fostering inclusion in the tech industry by incorporating DEI into everything she touches--from a company's hiring practices to its advertising. Sofia is a passionate advocate for social justice and co-founded a unique apparel line, Black on Black BK, that's dedicated to spreading messages of equality and empowerment.

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Why attend?

Learn

Elevate your understanding of the tech landscape through the lens of storytelling. Immerse yourself in an evening of captivating narratives shared by women who are not only influencing technology but crafting and reshaping the industry's narrative. This is where tech and storytelling collide.

Get Inspired

2024 is set to be another year of supercharged innovation, with new avenues for creativity, interactivity, community building, and more; though we have to balance all of our innovations and pilots with the responsibility of transparency, bias mitigation, and ethical data usage. So, stay tuned, stay inspired, and let's embark together on a journey that promises not only to keep you at the forefront of your field but also to empower you to lead with confidence in this thrilling era of transformation.

Join our Community

We are a community of creative marketers and strategic storytellers, who gather to learn, discuss, and inspire each other. We connect top marketers, tech leaders, and creatives interested in mastering the transition from advertising to brand storytelling, and we provide them access to the latest insights in our trend reports.

Agenda

5:00pm

Cocktail Hour

5:30

The State of the Story

Who has unlocked the key to crushing storytelling and technology marketing through compelling narratives? We’ll analyze strategies and creative approaches that have raised the bar.

5:40pm

Trends in Marketing: A Fireside Chat

An intimate conversation series with Sofia Hernandez of TikTok.

6:15pm

Networking