Building a Customer Video into a Holistic Customer Story Campaign
While a customer video has its merits, it is far from the only step in creating a holistic customer story campaign. To produce a campaign that can achieve a brand’s objectives, certain pivotal factors must be considered when crafting a campaign. The keys to success for a customer story marketing campaign include:
1. Choosing the right customers
The success of a customer story campaign depends largely on the customers that are featured. It’s important to select customers who have had a positive experience with the product or service and who are able to tell a compelling story that resonates with the target audience. For more insights into choosing the right customers, see Producing Customer Stories that Drive Business.
2. Crafting a compelling narrative
A customer story campaign should tell an emotionally engaging story that resonates with the target audience. This can be achieved by focusing on the customer’s journey, highlighting the challenges they faced, and showcasing how the product or service helped them overcome those challenges.
3. Creating High-quality content
The content of the customer story campaign should be visually compelling and professionally produced. This could include high-quality photos, videos, and written content. The content should be optimized for the platform where it will be shared, such as social media, email, or a website.
4. Sharing the content widely
To ensure the success of a customer story campaign, it’s important to share the content widely. This could include high-quality photos, videos, and written content. The content should be optimized for the platform where it will be shared in a way that is for the target audience to access and share with others.
5. Measuring the results
Measuring the results of a customer story campaign is important to determine its success and to identify areas for improvement. Metrics that can be tracked include website traffic, social media engagement, leads generated, and sales revenue.
By focusing on these key factors, businesses can create a successful customer story marketing campaign that showcases the value of their producers or services, resonates with the target audience, and drives business results.
If you have questions about customer story campaigns or would like a free consultation, contact us here.
We tell stories that matter
For over 20 years, Magnet’s mission has been to tell stories that matter so that we live in a more empathetic and just world. We intentionally pursue this mission by:
Having our teams and work represent the broader culture
Choosing projects that have positive societal impacts
Creating a community of thought sharing and leadership
Let us know what you want to know!