min read

Thought Leadership: Shaping Tomorrow’s Stories

Video is crucial in marketing, with marketers recognizing its importance. Thought Leadership videos engage audiences effectively.

Video plays a pivotal role in marketing, as 96% of marketers acknowledge its significance in their strategies. Furthermore, 52% of companies utilize videos to educate their audiences. However, selecting the ideal video format for your target audience can be a daunting task. A powerful solution to this challenge is harnessing the potential of Thought Leadership videos.

Thought leadership involves influencing a specific audience by sharing expert insights and innovative ideas, which in turn shape opinions and drive meaningful actions. It's an effective way for brands to showcase their expertise and provide a glimpse into the future, making it an invaluable addition to any marketer's toolkit.

Some notable examples of Thought Leadership videos include 'Tim Cook on the Future of the Internet, Crypto, Mental Health, and More' from The New York Times and 'Net Neutrality: What is It?' from Politico.

For more insights be sure to check out our recent blog post for greater insight into the 5 essential video formats that every brand should use.

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